Advent Calendars

23 unusual Advent calendars for those sick of chocolate

We present 2025's best.
Best unusual advent calendars UK 2025
David Goymer/Fortnum & Mason

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Best beauty Advent calendar
The Harvey Nichols 12 Days of Fragrance Advent Calendar 2025
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The White Company Advent Calendar
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Best premium unusual Advent calendar
Fortnum's Beauty Advent Calendar 2025
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What are the different types of Advent calendars?

Ten years ago, you'd be lucky if you were able to find just a couple of Advent calendars that didn’t contain milk chocolate. But in 2025, we're truly spoilt for choice. For foodies who aren’t a fan of chocolate squares or truffles, there are plenty of other confectionery-based countdown options — such as jam Advent calendars, popcorn Advent calendars, and even festive gift hampers packed with enough artisan cheese to try a new one each day.

Alternatively, beauty Advent calendars give lovers of all things make-up and skincare the chance to try best-selling and trending products. Jewellery Advent calendars are another great option for those keen for a fashion fix. From adult LEGO sets to Lovehoney sex toys, the options are practically endless when it comes to unusual Advent calendars.

Are Advent calendars a British thing?

Like many classic festive traditions, Advent calendars are actually part of a tradition started by German Protestants in the 19th Century. They would count down the days of Advent by making chalk marks on their walls or lighting candles. From this, traditional printed Advent calendars with pictures behind each door became popular in Germany and Scandinavia, before being brought into the UK by immigrants in the early 1900s.

By the mid-1950s, traditional Advent calendars were being commercially produced and advertised in both the UK and the US — and in 1971, British chocolatier Cadbury took the idea one step further with the launch of their iconic chocolate Advent calendars. So, while Advent calendars definitely weren't created by Brits, it's safe to say that they now play a key role in our countdown to Christmas.