The Liberty Advent Calendar 2025 is live — here's everything you need to know

Every single year, there's one item at the top of my festive wishlist: The Liberty Advent Calendar. Without fail, it's one of the best beauty advent calendars to grace the virtual shelves, there being no better way to restock on my premium beauty favourites, including handbag-friendly fragrances, makeup minis and full-sized haircare saviours.

This year, the 11th iteration of the coveted Christmas countdown is worth £1245 and features 30 beauty products — 20 of those full-size. Of course, the 25 drawers are designed to look like a sweet caricature of the iconic department store. And for those questioning the contents, we can confirm highlights include beauty drops from the likes of Augustinus Bader, La Mer, Philip Kingsley, Jones Road and Trinny London.

The great news is the Liberty Advent calendar is already available to buy both online and in-store now – and given its popularity, we recommend adding it to your basket ASAP. Here's everything you need to know — especially as GLAMOUR's shopping editors have already had a look in every drawer.

• Status: Available now.
• Price: £275.
• Worth: £1,245.
• Number of days: 25 days.
• Number of products: 30 (20 of which are full size, compared to 18 last year), plus 15 hidden £1,000 Liberty vouchers.
• GLAMOUR's Highlight: Augustinus Bader The Rich Eye Cream, as confirmed by three GLAMOUR editors.

There's no denying that the Liberty Advent calendar is exceptional value. Priced at £275 (FYI, only £15 more than last year's) but worth more than £1,245, it contains 30 beauty products — 20 of which those full-size and others exclusive to Liberty London.

Inside each numbered drawer, you'll find up to three beauty treats covering makeup, skincare, haircare and bodycare found in the store's famous beauty hall. But a lucky 15 will also find a £1,000 Liberty voucher they can use on anything online or in-store.

But we should mention that there is also a Liberty Men's Advent Calendar, this year's calendar (finished in the iconic Liberty print) priced at £260, worth £932 and packed with 25 beauty products, 15 full-size.

Liberty Men's Advent Calendar 2025

£260

Liberty

Liberty Beauty Advent Calendar 2025

£275

Liberty

For those wondering exactly what's inside the Women's 2025 Liberty Advent calendar, this is your spoiler warning. Cue a full list of the contents below…

Read More

A first look inside the LookFantastic advent calendar, which is now available to pre-order

And this is just one of three.

By Georgia Lockstone and Shani Cohen

There's certainly plenty to get excited about regarding Liberty's 2025 line-up. Our editors are especially keen on the Augustinus Bader The Rich Eye Cream, heavily relied on during party season, and the Paula's Choice 10% Azelaic Acid Booster — our Senior Commerce Writer, Sophie Donovan's, latest skincare obsession.

For fragrance fans, the Ex Nihilo Blue Talisman Eau de Parfum, with top notes of bergamot, ginger, mandarin and pear, is a highlight. Overall, we were super impressed with the amount of fragrance and skincare stuffed inside — AKA rather than useless novelties, these are beauty essentials we'll actually use.

Last chance to look away, as the full contents are as follows:

• Augustinus Bader The Rich Eye Cream 15ml (Full Size)
• Emma Lewisham Skin Reset Face Serum 30ml (Full Size)
• Votary Super Renewal Serum — Retinol Alternative 30ml (Full Size)
• Zelens Malatonin B12 Overnight Repair Mask 50ml (Full Size)
• La Mer The Lip Balm 9g (Full Size)
• Sisley Floral Toning Lotion 100ml (Full Size)
• D.S. & DURGA I Don't Know What EDP 7.5ml (Travel Size)
• Liberty LBTY. Fragrance Zephirine EDP 8ml (Full Size)
• Granado Esplendor EDP 25ml (Travel Size)
• Bibbi Parfum Santal Beauty EDP 10ml (Travel Size)
• Paula's Choice 10% Azelaic Acid Booster 30ml (Full Size)
• Vihelm Parfumerie Sparkling Jo EDP 10ml (Travel Size)
• Vyrao The Sixth EDP 10ml (Travel Size)
• Matiere Premiere Vanilla Powder EDP 6ml (Full Size)
• Skincycles Eye Matrix Mask 4 x 6ml (Full Size)
• MZ Skin The Rich Moisturiser 10ml (Travel Size)
• Verden Nocture Magnesium Night Balm 75ml (Full Size)
• Liberty Drawstring Bag (Full Size)
• Trish McEvoy Sheer Lip Colour — Shade Mulberry 3.5g (Full Size)
• Mirror Water Smooth Body Oil 50ml (Full Size)
• Lisa Eldridge Seamless Glide Eye Pencil — Shade Ground Coffee 1.2g (Full Size)
• Trinny London Sheer Shimmer Lip2Cheek — Shade Violine 4g (Full Size)
• Philip Kingsley Elasticizer Deep Conditioning Treatment 75ml (Full Size)
• Ex Nihilo Blue Talisman EDP 7.5ml (Full Size)
• Dermalogica Daily Microfoliant 13g (Full Size)
• Maria Nila True Soft Argan Oil 30ml (Full Size)
• Charlotte Mensah Manketti Oil Conditioner 50ml (Travel Size)
• Dr. David Jack Supernova Antioxidant Cleansing Gel 30ml (Travel Size)
• Davines Naturaltech Nourishing Shampoo 100ml (Full Size)
• Larry King A Social Life For Your Hair 30ml (Full Size)
• Jones Road The Mascara — Shade Pitch Black 2.7g (Travel Size)

"Having spent August through to December reviewing every Advent calendar — including both unusual Advent calendars and sex toy Advent calendars too — for the last three years, I like to consider myself somewhat of an expert.

"There is no denying that Liberty's 2025 Christmas countdown is incredible value, saving you 78%. And for £275, you get 30 products — one of the highest of all of 2025's beauty Advent calendars.

"Personally, I love the mix of fragrance, skincare and makeup, with my personal highlights including the full-size tube of Paula's Choice 10% Azelaic Acid Booster — the only thing that tames my acne-prone skin — the Augustinus Bader The Rich Eye Cream (worth more than £160 alone) and the mini D.S. & Durga I Don't Know What Eau de Parfum, my go-to winter scent.

“My only note? While the Liberty Drawstring Bag is a little random, it's super handy for protecting my shoes or extensive handbag collection when travelling. Perhaps an own-brand candle might have been better received. However, there's no doubt I will still be splurging on a 25-day calendar this festive season.” — Senior Commerce Writer, Sophie Donovan.