It's my job to unbox sex toy Advent calendars, and these are the best for 2025
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It's one of the highlights of my job as a real-life Ms Bradshaw: getting to review the contents of this year's sex toy Advent calendars, often long before they actually hit the shelves. And with this being my third year on the job, I feel I'm qualified to say that we're getting more bang — that being quality vibrators — hidden behind those cardboard doors than ever before.
For the sceptical who say non-chocolate Advent calendars stuffed with sex toys are actually full of novelty naughties no one wants. Simply put, no. “Sex toy advent calendars are a very fun way to introduce vibes and such into a relationship,” reminds Head of Brand at Smile Makers Collection, Samantha Marshall. “Both getting excited about what’s behind the next door, sparking conversations about desires, boundaries, and fantasies — whilst also offering the perfect excuse to try something new!”
So, which are worth your money? So far, we've been impressed by the likes of Lovehoney, Ann Summers and Satisfyer, all packing 12- and 24-day bundles guaranteed to bring on intense pleasure. Specifically, an array of full-sized clit suckers, vibrating cock rings, nipple clamps and water-based lube, from the best sex toy shops online. Although considering these adventurous and non-chocolate Advent calendars are already flying off the virtual shelves, we suggest you act quickly.
- The best sex toy Advent calendars for Christmas 2025, reviewed by GLAMOUR editors
- These are the benefits of investing in a sex toy Advent calendar
- Top tips for couples using sex toys and BDSM aids for the first time
- When does Advent start in 2025?
- When do Advent calendars go on sale?
- How we test the best sex toy Advent calendars
- Meet the experts
How I test the best sex toy Advent calendars:
Upon recieving each alternative advent calendar, our very willing volunteer (me) examined the outer packaging before opening every door. After charging each vibrator up, I moved through the various pre-programmed modes and sampled every lube during solo masturbation and partnered play.
I then scored the contents of each door against the following criteria:
| Ease of use | Were the drawers easy to open, and the calendars simple to store? |
| Speed and intensity of orgasm | Did the sex toys and sex games included provide pleasurable sensations without intense effort? |
| Design | Is the exterior of the calendar cute? Were the clit suckers, vibrating cock rings and vibrators inside ergonomic, easy to hold and fit for purpose? |
| Contents | Was there enough variety? Any unique inclusions I haven't seen in other sex toy advent calendars? Or are they just novelty items I don't actually want/need? |
| Value for money | Did it save me a substantial amount when compared to checking out on each product individually? |
Why you can trust me:
I've been reviewing sexual wellness products, including sex toys, lubricant, condoms and sex games, for the past two years — one year in a previous job, and for 13 months at Glamour. I've reviewed vibrators across all categories, including wand vibrators, clit suckers and remote-control vibrators, and from a wide selection of brands, including LELO, Lovehoney, Ann Summers and Smile Makers Collection. During that time, I've seen countless trends come and go, including the end of our years-long obsession with the Rose Sex Toy and a shift to sex tech powered by AI.
To ensure I am an authority on sexual wellness, I regularly attend press days, read the latest journals, interview countless sexual wellness experts and brand founders, as well as personally review as many new launches as possible. As such, I clued up more the best emerging brands, new releases and which products are worth your money way more than your average sex toy user.
While I am not a beginner, I regular take this perspective into consideration, despite myself being an experienced sex toy user. I should also mention that I am heterosexual and regularly use sex toys with my male-identifing partner. I personally prefer clitoral or dual-stimulation over G-spot play, however am open to reviewing all sex toy types in the name of research.
Sex Toy Advent Calendar comparison chart:
| Product | Price | Worth | No. of days | No. of Products | No. of Sex Toys |
|---|---|---|---|---|---|
| Lovehoney x Womanizer x We-Vibe Couple’s Advent Calendar 2025 | £149 | £501 | 24 | 24 | 13 |
| Lovehoney Enjoy Calendar | £79 | £205 | 24 | 24 | 14 |
| Womanizer X We-Vibe X Arcwave Luxury Advent Calendar 2025 | £299 | £750 | 24 | 24 | 14 |
| Lovehoney Indulge Calendar | £99 | £220 | 12 | 12 | 7 |
| Lovehoney Romance Calendar | £99 | £99 | 12 | 12 | 6 |
| Ann Summers 12 Nights of Exploration Calendar | £100 | £157 | 12 | 12 | 8 |
| Ann Summers 12 Nights of Temptation Calendar | £200 | £322 | 12 | 12 | 7 |
| Ann Summers 12 Nights of Seduction Calendar | £150 | £202 | 12 | 12 | 5 |
| Satisfyer Deluxe Erotic Advent Calendar 2025 | £100.95 | £560 | 24 | 24 | 6 |
| Satisfyer Premium Erotic Advent Calendar 2025 | £167.95 | £776 | 24 | 24 | 9 |
| Smile Makers Collection Vibes of the Week | £180 | £269.70 | 7 | 7 | 7 |
| TENGA Advent Calendar 2025 | £99 | £144 | 25 | 25 | 25 |
| Sinful Dark Advent Calendar 2025 | £129 | £480 | 4 | 15 | 2 |
With five orgasmic options for 2025.
Ahead, the best sex toy Advent calendars for Christmas 2025, reviewed by GLAMOUR editors:
Lovehoney x Womanizer x We-Vibe Couple’s Advent Calendar 2025
- Status: Available now.
- Worth: £501.
- Number of doors: 24.
- Top gift: Womanizer Classic 2, £109… or the We-Vibe Sync Lite, £79.99.
Last year's collab with Womanizer and We-Vibe was a favourite among GLAMOUR editors, and I can report that the situation is no different this year. If you're looking for a premium restock of your toy drawer, this is the calendar to opt for, considering it houses 11 sex toys — 6 of those vibrators, alongside a bewelled anal sex toy, and insertable sleeves for the Lovehoney Bullet.
Our favourite of the bunch? The Womanizer Classic 2, powered by the brand's patented Pleasure Air Technology, is an overachiever when it comes to clitoral stimulation. Technically, she's best suited to solo ventures; however, pleasure can absolutely be gained from watching your other half lose their composure under the sheets.
Pros & ConsPros- Stocks you up with full-sized teasers from Womanizer, We-Vibe and Lovehoney.
- Players for your C-, G-, A- and your partner's P-spot.
Cons- Spoilers are listed on the outer sleeve, meaning minimal surprise.
Ann Summers 12 Nights of Temptation Calendar
- Status: Available now.
- Worth: £322.
- Number of doors: 12.
- Top gift: Boost Wand (£65).
We say it often, but we're not sure the message is being received: foreplay is not underrated, so stop skipping over it. Thankfully, Ann Summer's premium Advent calendar is designed to make you want to hit every base as a precursor to penetration. Packed with classic toys (magic wand vibrator, rabbit vibrator, a vibrating cock ring), toys finished in a special edition indigo hue, this is one for those who are keen to edge and tease.
Inside the 12-day bumper pack, you'll find seven luxurious sex toys, three exciting accessories, two oils and lotions, plus a stack of sex tokens to cash in when you desire. An ideal selection for those looking to stock their bedside drawer with quality sex essentials.
Pros & ConsPros- Every automated pulser comes fitted with a minimum of 3 speeds and 7 patterns.
- That Remote Controlled Egg is waterproof, opening up more opportunities for experimentation.
Cons- We see the vision with the iridescent box, but sadly, it looks a little cheap.
- Status: Available now.
- Worth: £205.
- Number of doors: 24.
- Top gift: Womanizer Mini 2, £25.
Okay, so this one isn't so much an Advent calendar, but rather a lucky dip of beginner-friendly sex toys for couples to aid exploration. Is that oral-style sensations (courtesy of the Arcwave Pow Dual-Entrance Suction Control Male Masturbator), or the buzzy action of a wand vibrator (let us highlight the ROMP Presto Rechargeable Silicone Mini Wand Massager)?
We should mention that this is Lovehoney's newest Advent calendar. The focus? Exceptional value, considering this works out at just £6 a present. And yes, that includes another Womanizer hit, in the form of the Mini 2, a clit sucker fitted with three intensity levels and an oval-shaped mouth that should fit most.
Pros & ConsPros- Supplies you with one of all key toy types — a bullet vibrator, clit sucker and a G-spot vibrator.
- There's a focus on enhancing your foreplay, thanks to the addition of a feather tickler, blindfold and body massager.
Cons- Not the most aesthetic option, nor the easiest to store.
Smile Makers Collection Vibes of the Week
- Status: Available now.
- Worth: £180.
- Number of doors: 7.
- Top gift: The Billionaire, £49.95, mainly for being the most versatile of all the vibrators included.
Smile Makers Collection is one of the few brands that focuses solely on women and people with vulvas, offering pleasure products to support you through ALL your sexual life phases — AKA your first experience with masturbation, pleasure-seeking during pregnancy, and moving through the menopause. Its selection of pastel players comes coated in super-soft silicone, is whisper-quiet and super intuitive to control via that single button.
And while the brand doesn't *exactly* offer a sex toy Advent calendar, it has brought back a limited edition gift that kits the recipient out with seven full-sized sex toys, including The Firefighter — a versatile clit vibrator that can be laid flat against the vulva to stimulate a wider surface area, or that tip pointed at any ergoenous zone for more intense sensations.
Head of brand at Smile Makers Collection, Samantha Marshall says: "Not only could it make for a sexy and curious countdown until the holidays, but something like Vibes of the Week makes for a fantastic gift as a Twixmas countdown until the new year — that in between time when you have lots of time on your hands for seasonal treats, endless television marathons and some self-exploration; need I say more?"
Pros & ConsPros- Features 7 full-sized vibrators…
- … and saves you a generous 33%.
- All rechargeable, waterproof and vegan-friendly.
Cons- Just 7 days of surprises.
- Status: Available now.
- Worth: £220.
- Number of doors: 12.
- Top gift: Lovehoney Venus Glow, £49.99.
She's back and better than EVER, as Lovehoney has supercharged the contents of the Advent calendar best suited to solo ventures. This toy-centric calendar — the highest vibrator-to-drawer ratio of any 2025 Lovehoney calendar — comes packed with a clit sucker, mini wand vibrator, anal sex toy and a bullet vibrator. And the top prize? The viral Venus Glow, a shell-shaped vibrator worth £49.99, which uses air pulsations and contactless massage to bring on intense waves of pleasure.
Pros & ConsPros- Supplies you with everything you need to explore which types of stimulation — internal, external, dual-action or anal — is your favourite.
- We love the not-at-all cliche indigo colourway.
Cons- The Venus Glow isn't the most powerful clit sucker we've tried, so anticipate a slow ascent.
Best sex toy Advent calendar for fans of the viral Rose
Ann Summers 12 Nights of Seduction Calendar
- Status: Available now.
- Worth: £202.
- Number of doors: 12.
- Top gift: Blooming Pleasure Clitoral Stimulator (£32).
Our obsession with clit stimulators — specifically those fitted with petals and pulse technology — is unwavering, and has been pretty much since the launch of the Lovehoney Rose Clitoral Suction Stimulator back in February 2022.
So, unsurprisingly, Ann Summers has decided to centre an entire Advent calendar around their take on the viral clit vibrator. The star prize in its Wonder Advent calendar is an ombre pink Blooming Pleasure Clitoral Stimulator — a water-resistant clit flicker fitted with 10 pulse functions, 3 speeds and 7 patterns.
Also included: a sleek curved rabbit vibrator, a 10-speed bullet vibrator, a six-inch vibrator, a G-spot vibrator, a panty vibrator, as well as lube, orgasm gel and an aphrodisiac purse spray.
Pros & ConsPros- The only brand to include two aphrodisiac-infused Purse Spray.
- Those sex tips cards come in handy when you're lacking inspo.
Cons- We don't love that lube's within box one — give us some excitement straight off!
Satisfyer Deluxe Erotic Advent Calendar 2025
- Status: Available now.
- Worth: £560.
- Number of doors: 24.
- Top gift: Fun Factory Wicked Wings, £67.
For just over £100, you'd expect a couple of quality sex toys, alongside a load of novelties you might use once, maybe twice. But Satisfyer's taken a different approach to its adult Advent calendars, the intention to equip you with quality sexual wellness supplies you can call on again and again.
Take the Fun Factory's Wicked Wings rabbit vibrator, pairing a realistically shaped shaft with flexible wings that caress your clitoris, plus six vibration modes and four speeds. She'll be ascending towards intense pleasure within minutes.
But thanks to the addition of a flogger, lace handcuffs, a feather tickler and an eye mask, there's also the option to experiment with domination, both as the leader and sub. Just be sure to set a safeword beforehand.
Pros & ConsPros- Packed with anal beginners in mind, this features a butt plug and anal beads.
- Includes a Playful Pumpkin candle and a Christmas Cookie massage oil.
Cons- While those sex toys will last, the BDSM accessories are cheap and cheerful.
Ann Summers 12 Nights of Exploration Calendar
- Status: Available now.
- Worth: £157.
- Number of doors: 12.
- Top gift: Exclusive rabbit vibrator.
Yes, last year's discreet winner is back! Disguised in a marble-effect printed box, and skipping any mention of ‘sex toys,’ ‘self-pleasure’ or ‘masturbation,’ this one's primed for leaving in plain sight — even when your mother-in-law pops around unannounced for a cup of tea.
Hiding behind those 12 doors is a selection of beginner-friendly BDSM, five bottles of lube, and seven full-sized pulsers, many in a colourway exclusive to this calendar. Among them? The brand's iconic Rippled Vibrator, usually priced at £28. Designed to hit her G-spot with ease, courtesy of that wide, rounded tip, and textured all the way down to make the journey there extra pleasurable, this vibe's set to be your vulva-owner's new best friend — and that's before she discovers the seven unique vibration modes.
Save when you shop for the best sex toy Advent calendars with these Ann Summers promo codes.
Pros & ConsPros- The (new and exclusive) Rabbit Vibrator is flexible but also firm enough to tease the G-spot.
- Those satin ties double as restraints and an eye mask.
Cons- Nothing new on last year, so we suggest trying a different style or brand.
- Status: Available now.
- Worth: £265.
- Number of doors: 12.
- Top gift: We-Vibe Jive 2, £119.99.
This unique calendar is for those less interested in automated sensations, and rather resources — AKA a set of satin restraints and a blindfold — that help them experiment with different power dynamics, role reversal and new ways to foreplay. But the smaller selection of toys is effective if speedy orgasms are the goal, with the vibrating cock ring satisfying one of our testers in under 10 minutes.
Design-wise — you shouldn't judge a book by its cover, but a pretty one does have appeal — Lovehoney has stuck with last year's design and swapped cardboard doors for removable boxes that mimic mini presents. While this does result in a daily game of Tetris, it does help to make every AM feel like Christmas morning.
Pros & ConsPros- Kits you out with travel-friendly vibes — a mini wand vibrator, a discreet clit vibrator and a pocket-sized bullet vibrator.
- Works out at just £8.25 per door.
Cons- We'd argue the Fresh Biodegradable Sex Toy Wipes are a lame addition.
Sinful Dark Advent Calendar 2025
- Status: Available now.
- Worth: £460.
- Number of doors: 4.
- Top gift:
Take one look around Christian Grey's Red Room, and you'll understand why some say BDSM is a fantasy reserved for those with disposable income. However, one of Sinful's three sex toy Advent calendars has made it easier to explore the perks of power play.
With just four doors, this is less about a surprise a day, but instead four sessions of prop-inspired sexual exploration. But the specific tools included to help you ‘embrace your darkest desires’? Wrist and ankle cuffs, a pint-sized pinwheel, nipple clamps, a ball gag and a lead, as well as two vibrators.
While our testers didn't consider these the most premium BDSM accessories, they were often praised for acting as the perfect introduction to a dom/sub set-up and restraint.
Pros & ConsPros- Themed contents behind each door: Sensory Play, Impact Play, Restraint Play and Power Play.
- Included Guide Cards offer inspiration, safety tips, sex positions, and how-tos.
Cons- One of the few that doesn't include lube and/or toy cleaner.
Womanizer X We-Vibe X Arcwave Luxury Advent Calendar 2025
- Status: SOLD OUT.
- Worth: £750.
- Number of doors: 24.
- Top gift: We-Vibe Sync 2 Remote Control and App Couple's Vibrator, £149.99.
It's no secret that I tend to recommend investing once, rather than buying cheap to ultimately end up buying twice. Amorana is Lovehoney’s answer to a premium advent calendar, and we can confirm it's worth the investment, considering it kits you out with multiple full-sized Womanizer and We-Vibe teasers, the former offered with a 15-year (!) guarentee.
Hiding behind those 24 doors is a selection of beginner-friendly BDSM, lube, a simple-to-follow card-based sex game and 11 vibrators. Among them? The sold-out We-Vibe Sync 2 Remote Control and App Couple's Vibrator, worth £149.99. Designed to sit inside the vagina during penetrative play, the C-spot vibrator simultaneously sends sweet sensations to your G-spot and up your partner’s penis, helping you master missionary once and for all.
Pros & ConsPros- Shopping this way saves you £450, or a hefty 60%.
- Includes beginner-friendly BDSM tools like under-mattress restraints, nipple clamps and a mini paddle.
Cons- Not quite as good a value as last year, with the 2024 calendar worth £860.
- Status: Available now.
- Worth: £144.
- Number of doors: 25.
- Top gift: TENGA 20th Anniversary Cup, which, FYI, is an exclusive and can't be purchased separately!
TENGA is, in its home nation of Japan, the leading adult pleasure brand and known by over 80% of men (that number jumps to more than 90% in the 20-30 age bracket). But the product the brand is, perhaps, best known for is its single-use strokers, better known as TENGA EGGs.
Yep, these Kinder Egg-style tackle teasers come lined with a host of ribs, dips and textured nubs to intensify your partner's next handjob, whether flying solo or accompanied. To use, simply line the inside with water-based lube before sitting it on top of the penis and moving vertically.
The third iteration of the brand's Advent calendar comes packed with 24 varieties of EGG, allowing your partner/pal to work out which style is their favourite. But this year, the designers have offered up an extra gift in the form of a 5.5-inch limited edition masturbation cup. Say less…
Pros & ConsPros- The stretchable strokers will work with shafts of all shapes and widths.
- Every EGG comes stuffed with a 5ml sample of EGG LOTION (AKA lube).
Cons- Not especially eco-friendly.
Satisfyer Premium Erotic Advent Calendar 2025
- Status: Available now.
- Worth: £776.
- Number of doors: 24.
- Top gift: Satisfyer Deep Kiss, £43.31.
Featuring five full-sized vibrators that, when bought separately, total more than the cost of this entire Advent calendar, we can confirm this delivers in terms of value. One of Satisfyer's two alternative Advent calendars for 2025, this one includes six full-sized sex toys (three for your G-spot, one for your C- and one anal sex toy), as well as a reusable menstrual cup. We love a practical pressie!
But Santa hasn't stopped there. The saucy Advent calendar also offers shoppers two pieces of lingerie, massage oil, lube, and sex toy cleaner, all for less than £170.
It's the Satisfyer Deep Kiss that got our sex writer really excited, though. While petite enough to stow in your handbag, it still packs power in the form of Deep Pulse Stimulation and 30 (!) intensity options. While we can't encourage public displays of pleasure, this is primed for those who need regular releases throughout the day. Enjoy!
Pros & ConsPros- Just four of those teasers would set you back £194 — more than the entire Advent calendar!
- Includes beginner-friendly BDSM, such as handcuffs and nipple clamps…
- … plus a reusable menstrual cup.
Cons- We'd like a little more variety — for example, swap out one of the two massage oils or three G-spot vibrators.
The benefits of investing in a sex toy Advent calendar:
Aside from the fact that you're setting yourself up for a daily dose of adult entertainment, there are serious benefits to welcoming the best sex toy, as well as BDSM accessories and sex games found in sex toy Advent calendars, into the bedroom.
"Sex toy Advent calendars can be the ultimate gift to yourself or your relationship," says Annabelle Knight, Sex & Relationships Expert at Lovehoney. “They’re packed with premium items that can turn up the fun and keep things fresh in the bedroom every day. Whether you’re exploring solo or with a partner, with these calendars, each day can be a chance to try something new, building excitement as you unlock each surprise.”
She continues: "Sex toys add a whole new dimension to intimacy and self-pleasure by encouraging you to explore what feels good, boosting confidence, and enhancing your connection with your body and desires.
“Toys can increase pleasure, prolong fun, and even help you reach new kinds of sensations you haven’t experienced before. Plus, using toys with a partner can open up conversations around pleasure, deepen trust, and help you both feel even more in sync."
And it seems Samantha Marshall, Head of brand at Smile Makers Collection, agrees: “It really ups the playfulness and gives people to opportunity to step outside of their routine and try something new that they may never have considered before.”
Top tips for couples using sex toys and BDSM aids for the first time:
While we've got her attention, we thought it wise to ask Annabelle for pointers on incorporating the best vibrators and handcuffs for the first time…
“Begin with toys that feel manageable, like a small bullet vibrator or blindfold, and let yourselves get comfortable. Toys and BDSM aids work best when there’s open communication and trust between you both, so discuss your boundaries and expectations first.”
“Talking about what you’d like to try can be thrilling and help you learn more about each other’s preferences. Establish a safe word and check in regularly to make sure you’re both comfortable and enjoying the experience.”
“Adding toys or BDSM aids should be fun, not intimidating. Approach it with a sense of adventure and laughter, which can take the pressure off and keep the mood light and enjoyable.”
"Try not to rush to use everything at once; going slow can help you learn what you enjoy with each item, discovering what feels best for both of you.”
Water-based lubricants to pop in your bedside table.
When does Advent start in 2025?
Mark your calendars, as this year, Advent kicks off on Sunday, November 30th, running until Wednesday, December 24th 2025.
But for those wondering what exactly Advent is, it's the four weeks leading up to Christmas Day. The little Latin word actually means ‘arrival’ and refers to Jesus Christ’s birthday. Although for most, it's an excuse to start our day with a dose of chocolate, beauty minis or a brand-new vibrator.
When do Advent calendars go on sale?
It gets earlier and earlier every year, with some of our favourite brands — specifically Lovehoney, Cult Beauty and LookFantastic — launching their 24-day offerings as early as mid-August. We do recommend you get organised, though, as some of these alternative Advent calendars were sold out by mid-November.
Proof that switching sides can be a very good thing.
Meet the experts:
| Annabelle Knight | Sex & Relationships Expert at Lovehoney. |
| Samantha Marshall | Head of brand at Smile Makers Collection. |
