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It's a question I get asked countless times every week: what are the best online sex shops? However, that request usually comes with some caveats — we all want premium quality sans the gasp-inducing price tag, and speedy yet discreet delivery.
Thankfully, I've been a sexual wellness writer for more than three years, spending my Monday to Friday reviewing a selection of vibrators, lingerie and sex accessories to crown the very best. Therefore, I know exactly where I'd head if looking to invest in new bedmate. In recent years, our favourite sexual wellness brands — LELO, Lovehoney and the like — have focused their energy in recent years, making their sites prettier and even more painless to browse. Exactly what we want, considering 55% of women now use sex toys at least once a week.
For those who need the assistance of Girl Math to justify a splurge, hear this: masturbation, whether mutual or solo, is great for your health. While the mental benefits include a spike in your dopamine and oxytocin levels, the act of self-love can also drop your blood pressure and bring on a better night’s sleep. And while your digits will do a fine job — once you’ve had an explore and know what you do/don’t like — some like to employ the help of sex tech. Arguably, it takes all the hard work out of a handjob.
So, whether you're after a clit vibrator, clit sucker, a sex toy for couples or wand, welcome to our round up of the best sex toy shops online for women and people with vulvas for 2025.
Best sex toy shops online, at a glance:
- Best online sex shop overall: Lovehoney
- Best online sex shop for beginners: Knude Society
- Best online sex shop for premium sex toys: LELO
- Best online sex shop for aesthetics: Biird
- Best online sex shop when on a budget: Smile Makers
- Best online sex shop for contraception: MyBliss
How we choose the best sex toy shops online:
We considered various factors when working up our edit of the best sex toy shops online. First, product — both in terms of quality and quantity. Do the sexual wellness brands offer teasers to suit a range of bodies and budgets? And do they last for more than a few ascents to orgasm? Then came conversations about delivery — is it swift and packaged in discreet boxes? How much are we being charged, and is a one-day drop-off an option?
Next, ease of use — both in terms of the brands’ websites and toys, as no one wants to read a 45-page manual before getting down to it — and aesthetics, because we’d be lying if we said matching our clit vibrator/paddle/anal sex toys to our interiors wasn’t important. Finally, thousands of customer reviews. Yep, we sought out the best and the worst to see what real shoppers thought.
The best sex toy shops online for 2025 to suit every budget and preference:
Why we love it: Lovehoney has been leading the way in sexual wellness for a really long time. Launched in 2002 by two Bath-based pals, Richard Longhurst and Neal Slateford, their goal was to offer something totally different. Sick of the sites littered with images often taken from a derogatory, anti-feminist gaze, they instead wanted vulva owners to feel safe, supported and welcome. Cheers, guys.
Now, the e-tailer offers more than 630 styles of vibrator alone — this includes its own best-selling brand, as well as premium sex gifts from big names like Womanizer, We-Vibe and LELO — plus pages of accurate sexual health advice.
Arguably most exciting, though, is its newest launch: Lovehoney's A.I.ssistant, which offers tailored advice, tips and toy recommendations based on the information you provide. Think of it as a free personal shopper at your beck and call. Stunning.
Our tip pick? We mulled over this decision for approximately 0.4 seconds because there really was no other option than the Lovehoney Rose. The clit sucker that started our mutual obsession with contactless massage, this beginner and budget-friendly external toy comes pre-programmed with 10 modes, a travel lock and a battery that lasts up to 55 minutes per charge.
Discrete packaging? Yes.
Delivery: Standard delivery, which takes three working days, costs £4.99. It's free when you spend over £50. Express delivery, which takes two working days, costs £5.99. It's not free, regardless of how much you spend. Premium delivery, which arrives the next day, costs £7.99.
Save when you explore the best sex toy shops online with these Lovehoney discount codes.
Why we love it: Luxury sex toys typically come with a hefty price tag — to be expected when you're ordering a pint-sized plaything stuffed with the latest technology. But Biird wanted to make sure its range of clit suckers, clit vibrators and anal sex toys was available to all, and so have kept all prices below £110.
Each teaser — including the dual-action Namii and its latest launch known as the Lumii — is super intuitive to use, thanks to each toy's twin controls, and coated in buttery silicone. But it's the brand's beautiful aesthetics that had us sold. Sticking with a pastel palette that feels both sexy and soothing, these are vibrators we insist you leave on display. Think of the act as your own silent protest against the ongoing taboos around sexual pleasure.
Discrete packaging? Yes — although inside every brown unbranded box is a second box adorned with colourful cartoons showing you exactly how to use your new sex-ssory.
Delivery: The Belgian-based brand ships to “nearly every location biirds can fly to." It claims this usually takes between four and seven days. Plus, they offer all shoppers 30 days after receiving their order to swap it for store credit if they're not fully satisfied.
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Why we love it: LELO sex toys are up there with the very best sex toys for women. The brand, founded in the front room of a townhouse in Stockholm back in 2003, has single-handedly made dildos and rabbit vibrators luxe. Synonymous with clitoral vibrators and G-spot vibrators that are so stylish we want to display them atop our bedside tables 24/7, LELO's complete sexual wellness offering is a staple in any modern lifestyle.
Our top pick is the LELO SONA 2 Cruise — a clit sucker which uses new-generation sonic waves and Cruise Control technology to deliver intense clitoral stimulation. Even better news: it's 100% waterproof, meaning you can take it to the tub, and is powered by a battery which lasts up to two hours (!) per charge.
Discrete packaging? Yes.
Delivery: LELO offers two shipping options in the UK: Premium Shipping which usually takes between five and seven days, priced at £4.99, or Regular Shipping which takes your wait up to between eight and 12 days, but is entirely free of charge.
Why we love it: If you're a total beginner, you'll want a sex toy that's easy to use, fairly unintimidating and fairly kind to your wallet. After all, there's no point spending a small fortune if you're not even sure you'll like motored sensations. However, Knude Society delivers on all fronts.
The brand has leaned into the sexual wellness side of things, its website free from any explicit imagery. Its products — simple in terms of pulsing patterns and modes, yet super effective at delivering intense pleasure and finished in a range of bright primary colours — are an ideal introduction to all your key toy types. For example, the Wanda offers the intense sensations to be expected from any wand vibrator, but in a mini package that's anything but overwhelming.
“Knude Society was founded to help women reclaim what real pleasure looks and feels like to them," says founder Em Richardson-Gerrard. "We're not interested in gimmicks. Instead, we research, test and listen to what their customers truly want to create a beautiful buying experience.”
Discrete packaging? Of course.
Delivery: Standard delivery, using Royal Mail's 48-tracked service, will set you back just £3.50. International delivery to Europe is charged at a flat rate of £15 while shipping to the USA, Canada, Australia, New Zealand and South Africa is £20.
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Why we love it: The best sexual wellness stores don't just stock sex toys. Some stock the best condoms for women, which are just as important a purchase in your journey to sexual empowerment as a rampant rabbit vibrator is.
Designed by women — specifically, Mo Carrier — for women and people with variable pHs, MyBliss condoms are the very best on the market, according to our testing. Thanks to the brand's signature buttercup packaging, you can pass one of these off as a disposable contact lens if it's spotted in your handbag — but, arguably more importantly, they're super easy to rip open when the moment arrives.
Crafted from vegan latex and lined with organic silicone lube, the rubbers are a natural option. Plus, they feature no unnecessary nasties, scents or flavours, and are 100% biodegradable.
Discrete packaging? Yes.
Delivery: Free delivery when you purchase more than two packs of MyBliss Condoms.
Why we love it: Smile Makers Collection is focused on creating a self-love safe space for you to find joy in yourself within a comforting environment. One of its USPs is that it provides products to support vulva owners and women through ALL their sexual life phases — AKA not just those looking to experience masturbation for the first time, but those who are pregnant, menopausal, have endometriosis etc.
Oh, and its sex toys tick every box. Designed in pastel hues, coated in super-soft silicone, made to be really (really) discrete — we're talking super quiet vibrators that are definitely no louder than a whisper — and easy to use, the entire SM collection is super inclusive.
Its latest launch is known as The Neighbor (FYI, all the brand's toys are named after common sexual fantasies) and is an anal sex toy which helps to encourage a positive experience for first-timers. But there's also The Whisperer, a super-soft bullet vibrator with a tapered edge made for those reexploring self-pleasure after pregnancy and labour.
Discrete packaging? Yes.
Delivery: Delivery takes 3-4 working days and costs £7.
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Why we love them: Forget what you thought you knew: LookFantastic doesn't just pave the way in retinol creams, vitamin C serums and eyeshadow palettes — although you can chuck them in your basket too and clear your entire to-do list in one fell swoop. Yep, sexual wellness is big news there, too.
Even if you've never bought sex toys online before, your shopping experience will be a total breeze. Not only will you be able to buy a new vibrator (a pastel, non-intimidating and discrete vibrator from a brand like LELO, Smile Makers, WooWoo or SoDivine), but you'll also be able to pick up a bottle of lube and intimate care products while you're at it.
Discrete packaging? Yes.
Delivery: Standard delivery costs £3.95, but you can get your sex toys delivered the next day for £5.95.
Save when you explore the best sex toy shops online with these LookFantastic discount codes.
Why we love it: With most of its toys costing under £30 — and the most expensive being £65 — So Divine is a top retailer for affordable sex toys. Aiming to encourage everyone (yep, it also offers quality sex toys for men) to explore and discover what turns them on, regardless of anatomy, sexuality, or experience, the brand believes everyone deserves pleasure. Making it easy to pick up a new vibe, it's partnered with mainstream outlets like Boots and TESCO. Plus, its website is also packed with tips and expert commentary to create a safe space from which to learn.
Discrete packaging? Yes.
Delivery: Free delivery is available with orders over £30 for UK and Ireland. Orders for delivery outside of the UK and Ireland have a flat rate fee applied at checkout.
Why we love it: Ah Sephora, our go-to for make-up, skincare and haircare. But you probably didn't expect Sephora to be your new one-stop-shop for sexual wellness devices too. From Dame to WooWoo, the beauty e-tailer's sex toy offering is bursting at the seams. And, if you're lucky enough to be able to orgasm both internally and externally, you'll find the brand's selection of rabbit vibrators and dual-action playthings to be plentiful.
Discrete packaging? Yes.
Delivery: Free delivery is available in the UK and Ireland for orders of more than £30. Delivery outside of the UK and Ireland will have an additional flat rate fee applied at the checkout.
Save when you explore the best sex toy shops online with these Sephora discount codes.
Why we love it: Much like Sinful (more below), Harmony's sexual wellness offering is bountiful. From sex games to lingerie, it seems more like there's nothing Harmony doesn't stock. Plus, for our LGBTQIA+ readers, Harmony is a top choice for same-sex fun, with everything from skincare and anal lube to anal sex toys, butt plugs, strap-ons and double-ended dildos.
Discrete packaging? Yes.
Delivery: £4.99 per order when you opt for Royal Mail Tracked. Orders arrive in two to four working days. Guaranteed next-day delivery adds £7.99 to your order.
Save when you shop explore the best sex toy shops online with our Harmony discount codes.
Why we love it: For innovative new releases in the world of sexual wellness and pleasure, look no further than Beauty Bay. It stocks many brands that are tricky to get hold of outside of the USA and are primarily focused on putting female pleasure front and centre. Essentially, if you're after pretty pastel toys that focus all their attention on your C-spot, we suggest you allocate some time in your packed schedule to scroll through the many offerings of brands like Maude, Smile Makers, Unbound, Self Love, MyViv, and Vush.
Discrete packaging? Yes.
Delivery: Delivery starts from £2.95 for tracked delivery in 1-3 days (orders over £25 are free) – but you can pay £4.95 for guaranteed next-day delivery.
Save when you explore the best sex toy shops with these Beauty Bay promo codes.
Why we love it: Ann Summers has an excellent choice when it comes to sex toys, stocking the likes of wand vibrators, rabbit vibrators and much, much more. They also have a stellar stock of fancy dress, nightwear, body stockings, and lingerie.
One of the most popular products on site is the Curved G-Spot Rampant Rabbit which offers an intense blend of G- and C-spot stimulation on demand. Crafted from body-safe silicone, the dual-action toy also comes with a 4.5-inch shaft and is programmed to deliver seven unique patterns, each available at three different speeds.
Discrete packaging? Yes.
Delivery: With standard delivery, orders placed before 6 pm will be delivered within three working days by EVRi. This is usually £3.99, or free with orders of more than £40.
Save when you explore the best sex toy shops online with these Ann Summers discount codes.
Why we love it: A stalwart of the British high street – much like M&S for bras – Boots is not just your go-to for your first pack of condoms, some overly-tingly lube, or a (necessary) bottle of the best sex toy cleaner. They stock sex toys online, too, including a variety of smaller entry-level devices, including Durex's Intense Delight bullet vibrator, as well as some higher-end LELO picks.
One big perk of using Boots as your go-to sex toy store? You can pop in-store to get to grips with the IRL size of its devices and then make your purchases at home in private. That said, we're very pro-sexual empowerment, so you go and buy your sex toy in-store — it's all part of the self-love revolution.
Discrete packaging? Yes. All sexual wellness orders come in typical Boots packaging, so your neighbours will be none the wiser.
Delivery: Orders placed with the standard delivery offering will arrive within five days. Or, click and collect is available from your choice of over 2,200 Boots stores. When you place your order, the first available date for collection will be shown.
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Save when you explore the best sex toy shops online with these Boots discount codes.
Why we love it: A really popular sex toy retailer, Bondara has always been a hit with GLAMOUR readers. Expect all kinds of different wellness-boosting toys from luxe brands like LELO, Doxy, Mon Amour, We-Vibe and Satisfyer, as well as a hefty selection of bondage and fetish gear — think handcuffs, whips, and blindfolds. Think of it as fairly similar to Lovehoney — but a lot more for regular sex party-goers. Plus, there are plenty of male sex toys for people with penises — like fleshlights, strokers, and vibrating cock rings.
Our top pick is the Satisfyer Pro 2 Generation 2 Clitoral Stimulator which is pretty revolutionary in design. Top line: one reviewer said it feels like “100 angels going down on you," but it's also 100% waterproof and has a silicone cap to protect it from dust. But for those after something a little cuter and quirkier, we're also *big* fans of the Satisfyer Penguin.
Discrete packaging? Yes.
Delivery: There are countless delivery options provided by both Royal Mail and DPD. They start from standard Royal Mail delivery costing £5.49 and go through to DPD Next-Day Delivery costing £9.99.
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Save when you explore the best sex toy shops online with these Bondara discount codes.
Why we love it: All about empowering your sexual wellness and normalising sexual pleasure as a wellness tool, Kandid are a newer kid on the block in the sex toy space – and it's making its mark.
It's truly inclusive in its branding and products, plus offers same-day delivery on all orders placed before 2 pm Monday to Friday. There's also a one-year warranty on every product. What's more, Dr Elesha Vooght, the brand's in-house sexual wellbeing doctor, is on hand to offer advice on all things sexual wellness. Obsessed.
Discrete packaging? Yes.
Delivery: If you opt for Royal Mail Express, this guarantees you delivery within 48 hours and will cost you £4.00. However, it's free with a spend of more than £40. Royal Mail Next Day Delivery takes just 24 hours and is £7.00.
Why we love it: Agent Provocateur has long been one of the best lingerie brands, stat. Founded in 1994 by Joseph Corré, the son of Vivienne Westwood, it's one of the most famous designer undie brands in the world. When it comes to its bras, basques and underwear, you can expect nothing less than provocative, sexy and celebratory of the female form. This mantra carries through to its stellar offering of sex toys, metal chokers, and gorgeous body chains.
Discrete packaging? Yes.
Delivery: It's £7 for standard delivery and £10 for next-day. Simple.
Why we love it: The Satisfyer Pro 2 is one of the world's best clit suckers and has sat at the top of the podium for as long as we can remember. Aside from the Pro 2 (which is now in its third iteration), Satisfyer makes a wide range of vibrators, cock rings, and even menstrual cups, plus of course the brand's renowned air pulse toys.
What's more, a large chunk of Satisfyer's toys are app-compatible. Think: vibrations to the beat of your favourite Spotify song or handing over your pleasure to your long-distance lover. The options are endless! We should also flag that you can shop directly at Satisfyer, or via Amazon.
Discrete packaging? Yes. Discretion is guaranteed, with every package arriving in a standard brown shipping box.
Delivery: 2-8 business days.
Why we love it: Womanizer sex toys are highly regarded as some of the best in the business – hence why Lily Allen partnered with the brand to create her very own vibrator pre-pandemic. Worth a trip to the site in itself, the Womanizer Liberty is an updated take on the brand's signature design. It uses air vibrations and contactless massage to mimic oral sex (FYI, rather accurately), to bring on multiple orgasms within minutes. It also boasts six different levels of intensity — 'cos, yanno, we all need something different — and is 100% waterproof, so it can be used in the bath or shower.
Discrete packaging? Yes.
Delivery: One to three business days, and is free when you spend more than £30.
Why we love it: We-Vibe sex toys are a top pick for buyers who like a bit of on-the-go stimulation. From knicker vibrators to remote-controlled toys made for long-distance pairings, the tech-led brand's devices are bestsellers with GLAMOUR readers and it's really no surprise.
Our pick? It's got to be the Sync 2 Couples Vibrator. You can wear it during partnered sex, for solo play or even while you're out and about. Plus, with more than 80 five-star reviews, we'll leave it to the customers to do the convincing. “Orgasms are so much more intense," one reviewer said. Another declared that it “makes for an exciting dinner out," and one more confirmed that “the power is impressive.” Race you to the checkout?
Discrete packaging? Yes, We-Vibe ships your orders in standard boxes with a neutral sender address and no mention of “We-Vibe," only "WOW Tech Europe GmbH" and "Ecom Logistik".
Delivery: Within one to three business days, and free on orders totalling more than £30.
Why we love it: It wasn't too long ago when Selfridges proudly declared it was stocking and shopping sexual health goods. But its selection of wellness accessories has blossomed of late. Now its shelves — both virtual and physical — house a plethora of lesser-known products that aren't stocked elsewhere. Think: LBDO, Maude and MANTLE. You can also pick up sex pillows to make more athletic sex positions more comfortable, as well as water-based lube, sex toy cleaner and our fave LELO sex toys.
Discrete packaging? Yes. It comes in normal Selfridges boxes.
Delivery: Standard delivery costs £5, and you can get same-day delivery if you live inside the M25.
Save when you shop the best sex toy shops online with our Selfridges discount codes.
Why we love it: Whether you're after sexual wellness brands express from the US, or you're making your first foray into bondage (harnesses, blindfolds, etc.), Sinful will likely have something in the sphere of your desires. Welcoming brands from LELO to We-Vibe, Sinful's sex toy offering is grand. What's more, its collection of lingerie, fetish toys (we don't judge) and cosmetics like massage oils is stellar, too.
Discrete packaging? Yes.
Delivery: “Royal Mail (£3.99) is our most popular delivery partner and will make sure your order reaches you as soon as possible.”
Why we love it: You can pick up pretty much everything you could and would ever need in one fell swoop on Amazon — from a top-up of your (and our) favourite mascara to this bum-toning resistance band set. And Amazon Prime gets everything delivered to your door the VERY NEXT DAY. But did you know the one-stop shop for everything is also a treasure trove of sex toys to boot? We're talking LELO, Tracy's Dog and Satisfyer classics. You're welcome.
Discrete packaging? Yes.
Delivery: Next day, but this is dependent on the product and whether you're an Amazon Prime member.
