The best affordable lingerie brands that don't skimp on style
There's no shortage of affordable lingerie brands on the market right now, which will be music to your ears if you're counting down the days of a certain romantic holiday (*cough cough*, Valentine's Day). While investing in expensive knitwear, a good-quality pair of jeans or a timeless trench coat is whole-heartedly recommended (you absolutely get what you pay for, and slow fashion is the name of the game), lingerie is something you can often get away with paying a bit less for. Particularly if it's sexy lingerie you're after that you might not wear that often for the rest of the year. Cotton underwear and wireless bras, FTW.
If you're looking for some cute, lace-adorned Valentine's Day lingerie to make you feel confident on date night (or wear underneath your heart-print pyjamas at that Galentine's BNI) – but you don't want to spend a fortune – these cheap lingerie brands will have you covered. While they might cost a little less than their luxury lingerie counterparts, they certainly don't skimp on style. Which is great news, 'cos you can fill your bedside table drawers with even more of it.
After more lingerie content? Head this way for black lingerie, over here for M&S lingerie and in this direction for strapless bras. We've also got push-up bras, red lingerie, maternity knickers, the most comfortable thongs ever (confirmed) and all manner of bras for small boobs. Oh, and plus-size lingerie sets that will send you to intimates HEAVEN.
For more from our Commerce Writer Sophie Cockett, follow her on Instagram @sophiecockettx.
Scroll for our edit of the best affordable lingerie brands ahead of Valentine's Day, from Our From Under to We Are We Wear.
1. Pour Moi
16 years after being founded in a small office above a shop in Macclesfield, Pour Moi is now one of the most popular affordable lingerie brands on the market, selling one bra every 30 seconds. That's no mean feat. Why? Not only are the styles pretty and confidence-boosting, but the brand stocks a plethora of fits for every body shape and size. You can also shop pyjamas, sports bras and bikinis right there on site.
Our Pick:
Gigi Non Wired Bralette - Red/Pink, £20, Pour Moi
Save when you shop for affordable lingerie with these Pour Moi discount codes.
2. & Other Stories
Loved by influencers and fashion editors the continent over, Scandi-brand & Other Stories is best known for impeccable knitwear, structured blazers, the dreamiest summer dresses and epic denim. But their lingerie offering is also insanely chic. Think: triangle bras and all the lace. You can shop directly via their website, or, & Other Stories lingerie is stocked on ASOS.
Our Pick:
& Other Stories Lace Lingerie Set, £18.90, ASOS
Save when you shop for the best affordable lingerie with these ASOS discount codes.
3. Bluebella
Bluebella will forever be one of our favourite affordable lingerie brands for their unique, trend-led cuts at unexpectedly good prices. Seriously – this lingerie looks (and comes packaged feeling) seriously luxe, so the fact that you can get a bra for £36 or less is a total treat. Their sizes go up to an F-cup in bras and a 26 in briefs and nightwear, and they have a dedicated DD+ section to their site. Colour-pop is their thing this season, so fill your boots with bright pink bras and emerald green thongs.
Our Pick:
4. Calvin Klein Underwear
No surprises here: what round-up of affordable lingerie brands would be complete without a mention of Calvin Klein? Perfect for elevated basics that feel comfortable underneath your loungewear (but also look very sexy), CK undies will forever reign supreme. Their new Valentine's Day styles are stocked at Urban Outfitters.
Our Pick:
Calvin Klein Black Valentine's Day Glitter Triangle Bra, £34, Urban Outfitters
5. ASOS Design
ASOS Design lingerie proves that chic undies can be affordable. You'll find a whole host of trend-led styles right there on site, complete with characteristically timeless cuts and unique detailing. This powder blue set oozes vintage vibes and comes with a universally flattering high-waist thong.
Our Pick:
ASOS DESIGN Maia Satin Vintage Stitch Set in Blue, from £10, ASOS
Save when you shop for the best affordable lingerie with these ASOS discount codes.
6. Monki
Ever considered Monki on your quest to find affordable lingerie brands? Now, you will. We're all over this green mesh bra, adorned in delicate velvet hearts. A sweet yet subtle not to the most romantic day of the year.
Our Pick:
Monki Mesh Heart Print Lingerie Set in Dark Green, £18, ASOS
Save when you shop for the best affordable lingerie with these ASOS discount codes.
7. Wild Lovers
Stocked on ASOS, Wild Lovers is a sustainable, London-based affordable lingerie brand. It was born in the East of the city back in 2019 when ex-colleagues Becky and Julia wanted to create something which would empower the female figure and capture the retro girls' free spirit. Their collections are playful and fun, with fresh trend-driven prints and colourful palettes.
Our Pick:
Wild Lovers Jane Dobby Mesh Ruffle Trim Lingerie Set, £28, ASOS
Save when you shop for the best affordable lingerie with these ASOS discount codes.
8. Boux Avenue
Another affordable lingerie brand GLAMOUR readers adore is Boux Avenue, who stock bras and knickers in every size, fit and colour you could possibly dream of. We've tried our fair share of Boux Avenue lingerie and can vouch for the fact that the accessible price point doesn't mean they lack in comfort and style.
Our Pick:
Jodie Plunge Bra - Bubblegum Pink, £28, Boux Avenue
Save when you shop for affordable lingerie with these Boux Avenue discount codes.
9. M&S
The cornerstone of every high street, M&S has been supplying women with luxe yet affordable lingerie for decades. In fact, it's estimated that one in three women at any one time are wearing M&S lingerie. Impressive, huh? While the Rosie X Autograph collection continues to prove the brand's most popular, every piece in the underwear range is beautiful. They're ready and waiting for your every lingerie need, stocking everything from training bras to nursing bras, silk and lace sexy lingerie, cotton underwear, pyjamas, shapewear and more.
Our Pick:
Calvi Embroidery Underwired Bustier Set A-E, £35, M&S
Save when you shop for affordable lingerie with these Marks and Spencer discount codes.
10. We Are We Wear
Stocked at both ASOS and Urban Outfitters, We Are We Wear is an affordable lingerie brand designed to help every woman feel confident in underwear and swimwear. Designed with every body in mind, sizes range from XS to 3XL. Plus, they prioritise a more sustainable approach to fashion. Case in point: their Eco Edit and Evolve Collections, which use fabrics made out of unwanted waste materials like fishing nets, industrial plastics and fabric scraps.
Our Pick:
We Are We Wear Green Every Night Triangle Bra, £24, Urban Outfitters
11. Out From Under
Out From Under is Urban Outfitter's in-house lingerie brand which draws inspiration from '90s trends, seamlessly merging comfort and practicality and style and sex appeal. They have an ever-evolving collection of delicate lace bralettes, seamless bodies, underwired bras and more to make you feel your very best.
Our Pick:
Out From Under Heartbreaker Underwire Bra, £26, Urban Outfitters
12. Savage X Fenty
Consistently flying the flag for inclusivity, Savage x Fenty styles have repeatedly sold out since the brand was founded three years ago. It started as a subscription service in 2018, and is now stocked by the likes of Amazon and ASOS. Every style at Savage X Fenty is available in a range of cup sizes from 32A to 42DD, plus XS to 3X in briefs and pyjamas, and styles are trend-led, colourful and mood-boosting. Prices are even more modest if you sign up to the membership programme.
Our Pick:
Ribbon Writing Unlined Lace Balconette Bra, £60 for non-members, Savage X Fenty
13. Oysho
Make a beeline for affordable lingerie brand Oysho if it's basics, seamless bras and unrivalled comfort that you're after. Their laser cut microfibre top is one of their hero pieces, with a second-skin feel and no visible seam.
Our Pick:
