These are the best plus size lingerie brands to shop throughout 2024
Plus-size lingerie shopping is a form of self-care. Hear us out: a few plus-size underwear sets from the best lingerie brands in the business can be transformative for your mood, boosting confidence and providing a supportive foundation for your outfits.
Gone are the days when plus-size lingerie was sold as something for self-identifying women to wear solely to please their partner. Today, it's about pleasing the self. Putting yourself first and making sure your needs are met before anyone else's is the priority, and luckily we're finally starting to see numerous of the best lingerie brands help with that mission, by carrying more inclusive sizing.
Best plus size lingerie, at a glance:
- Best brand for plus size bras: Ann Summers
- Best brand for plus size undies: Stripe & Stare
- Best brand for plus size sexy lingerie: Savage x Fenty
- Best brand for matching plus size lingerie sets: Lounge Underwear
- Best brand for affordable plus size lingerie: New Look
Women with a fuller figure will know how tricky it can be to find underwear that flatters and supports you will also looking sexy. So, to point you in the right direction, we've curated the ultimate guide to the best curve lingerie brands that covers all bases. Every brand in this edit caters to different tastes and preferences for plus-size bodies, whether you're looking for the best bra, Valentine's Day lingerie, wireless bras, cotton underwear, push-up bras, strapless bras, comfortable thongs or something super sexy like red lingerie.
While there's still some way to go, many stores are improving their representation and diversity, and we've highlighted the best ones. So go on, treat yourself.
Rihanna's powerhouse lingerie brand Savage X Fenty needs know introduction, paving the way when it comes to inclusivity and diversity. Collections have sold out time and time again after the label launched back in 2018, stocking a huge range of styles in mood-boosting colours and playful cuts. They offer up to a 46E bra size and 4XL in briefs (which equates to a UK 24–26), hence why they're one of our favourite plus size clothing brands. Shop some of our favourite styles below, and take a peak at the Savage X Fenty Valentine's Day collection if you're shopping ahead of February 14.
Save when you shop for the best plus size lingerie with these Savage x Fenty discount codes at checkout.
The inclusive imagery speaks for itself where Lounge Underwear is concerned, but the quality of their lingerie is just as good. Sure, a bra and matching panties will set you back around £80, but it'll have you feeling 10x more expensive. A worthy investment.
3. We Are We Wear
Stocked at ASOS, We Are We Wear is a lingerie brand known for its body positive approach to lingerie. They have a dedicated ‘curve’ range, but even among their wider offering, use models of all body shapes and sizes so you can see what their product will look like on you. Their bras go right up to a 44 band and FF cup, while their briefs go up to a size 28-30.
Save when you shop for the best plus size lingerie with these ASOS discount codes at checkout.
4. New Look
Don't overlook New Look when it comes to plus size underwear, particularly before Valentine's Day. Their latest collection is full of pink and red lingerie, ranging from sexy styles to everyday/comfortable pieces, and nothing is more than £30 at the moment. A true hero retailer.
Save when you shop for the best plus size lingerie with these New Look discount codes at checkout.
5. Lemonade Dolls
If you believe that lingerie should be bold, beautiful and supportive, then you're in agreement with Lemonade Dolls. From bras and bralettes to knickers, every item is designed to fit all women and help them feel confident, sexy and comfortable. Express your personality in a cheeky print, and why not mix and match to create your own set?
6. Lovehoney
The sexual wellness brand - home of every sex toy you could ever need for elevating your self-care routine - is likely not the first place you'd think of heading for empowering, supportive lingerie… but hear us out. Lovehoney has hugely expanded their size range in recent years, now catering for sizes right through to a 6X.
Save when you shop for the best plus size lingerie with these Lovehoney discount codes at checkout.
7. Playful Promises
From lace, to harness details, to colour, to neutrals, Playful Promises' curve collection (which is full of plus size lingerie and sexy curvy underwear) will make you feel bold, confident and the sexiest that you have ever felt. Wrap your curves in luxurious fabrics, stand out details, and styles that will suit your shape. The range also includes plus size nightwear and swimwear from Wolf & Whistle and The Gabi Fresh x Playful Promises and Felicity Hayward collections, and everything is available in sizes 38B - 44H.
8. Calvin Klein Plus
Our go-to lingerie brand for comfy, WFH-appropriate bralettes and cotton underwear is Calvin Klein. Stocked at ASOS as well as their own website (obviously), their bralettes go up to 3XL and feel so soft and comfy underneath your tracksuit.
Save when you shop for the best plus size lingerie with these Calvin Klein discount codes at checkout.
If you're in the market for super-soft undies that don't ride up or slip down, Stripe & Stare is your brand. They range from an XS to a 4X (i.e. a UK 6 to a UK 22), and everything is made from TENCEL, the fabric often used to make baby clothes.
10. Pour Moi
A lot has changed since Pour Moi sold their first bra in 2005, but their passion and playfulness still remains at the heart of everything they do. They believe that no one should have to overpay for good-fitting lingerie, no matter their size. It’s the Pour Moi way to ensure that people feel confident and sexy in their own skin, and there's an uplifting personality weaved into every garment.
11. SKIMS
Credit where credit is due, SKIMS is one of the forefront brands when it comes to plus size lingerie. One scroll through their underwear section will show you how they cater up to a size 4X in panties (read: thongs, briefs, shorties) and up to a band size 46 in bras and bralettes. The best part? The quality speaks for itself too. We've loved every piece we've invested in, and they've lasted us, so there's no arguing with that.
12. Ivory Rose Curve
Ivory Rose is an affordable lingerie brand stocked at ASOS with a wide range of curve and plus-size options which go up to a cup size G. Briefs go up to a UK size 28 in most styles, and the quality is impressive for the price.
Save when you shop for plus-size lingerie with these ASOS discount codes at checkout.
Famous for their provocative plus-size lingerie, Ann Summers' size range is now extremely inclusive, catering up to a 44H in bra size and UK 24 in briefs. Not only are their styles extremely supportive, but they'll make you feel confident and empowered, too. Why not pick up one of the best vibrators while you're there?
Save when you shop for plus-size lingerie with these Ann Summer discount codes at checkout.
14. Bluebella
You wouldn't immediately know it, but Bluebella actually caters to bigger busts and curves. Think DD+ cups and undies up to a size 20. There's everything from black lingerie to bridal lingerie – so you're sorted for every occasion that requires you to show a little skin.
15. ASOS DESIGN
Want plus-size lingerie that won't break the bank? ASOS DESIGN. Also catering to tall, petite and maternity lingerie styles, ASOS DESIGN's Curve line-up features everything from full sets to separates, ranging from £4 to £60. Dreamy!
Save when you shop for plus-size lingerie with these ASOS discount codes at checkout.
16. Marks and Spencer
Would any round-up of the best plus-size lingerie be complete without a mention of the backbone of every high street, M&S? We'd argue not. We can safely assume that most women in the UK own at least one of their bras for good reason, whether that's from the iconic and elegant Rosie by Autograph range or otherwise. There for your every lingerie need in every stage of your life, M&S stocks training bras, nursing bras, silk and lace sexy lingerie, cotton underwear, pyjamas, shapewear and more in a huge variety of sizes.
Save when you shop for plus-size lingerie with these Marks and Spencer discount codes at checkout.
17. Oola at John Lewis
Oola lingerie is super pretty, with body positivity at the heart of their brand and designs which suit every shape. Their Lace and Logo underwired bra is our favourite style, available in a plethora of colours and stocked up to a G-cup.
18. Boux Avenue
Boux Avenue has a dedicated DD+ section on their site, with a range of matching sets, full support bras, and DD+ swimwear right the way up to a G cup. Briefs are only stocked up to a size 18, though unfortunately, so we'd probably shop elsewhere for those.
Save when you shop for plus-size lingerie with these Boux Avenue discount codes at checkout.
19. Amazon Essentials
Browsing Amazon for the best plus size lingerie? You'll definitely come across Amazon Essential's own range, then. They cater up to a 6XL (or XXXXXXL, if you like) in underwear, and up to a 46 band width for bras. All at affordable prices. We love to see it.
20. Parade
Parade's brand mission is to be size inclusive to everybody and celebrate diversity (which you'll notice while scrolling through the products), whether that's through sizing, genders or elsewhere. Our favourite thing about them, though? Is that nothing is plain or boring – even the everyday styles. Who said you can't wear bright hues from Mon-Fri.
21. Figleaves
While Figleaves no longer have their own website, they're now stocked on SimplyBe. Their own brand lingerie collection goes up to a 38GG and is not only pretty and trend-led but supportive and well-fitting, too.
22. Victoria's Secret
It's no secret that Victoria's Secret hasn't always been size inclusive, and we won't lie, they still have a way to go, but the efforts they've been making recently speak for themselves. From their new variety of images on different models/shapes and sizes, to offering bestsellers in an XXL, it's no longer a brand to overlook as a curvy woman.
Save when you shop for plus-size lingerie with these Victoria's Secret discount codes at checkout.
23. Cosabella
Italian for “beautiful thing”, Cosabella was founded by husband and wife duo Valeria and Ugo Campello. It is all still made in Italy, with the same passion and creativity as when established in 1983, but blends traditional craftsmanship and artisanship with fashion-forward innovations. Case in point below with the black lace Savona boyshorts and the longline Never Say Never bralette.
24. Simply Be
Crafted for sizes 10-32, Simply Be says ‘fit’ is there thing, and they mean it. They want every woman to show off their shape in fashion that's made to fit them – not for women to fit fashion. Lingerie included. According to the brand, “Fashion made for all proportions needs to be a non-negotiable. Size inclusive clothing shouldn't be groundbreaking, but it kind of is.” That's why they're one of our favourites, and now they'll be yours too.
Save when you shop for plus-size lingerie with these Simple Be discount codes at checkout.
25. Elomi
With plenty of playful designs to choose from and an ethos which champions inclusivity and body positivity, Elomi is one of our favourite fuller figure lingerie brands around. Their own-brand range caters up to a K cup (and a 46 inch band), while their briefs go up to a 4XL.
After more lingerie content? Take a look at our round-up of the best push-up bras, stick-on bras and bra alternatives. We've also got the best sports bras for the active people among us, nursing bras for the new mamas, bras for DD cup boobs and bridal lingerie sets for the bride-to-be.
