Where to buy the best bridesmaid dresses online in 2026
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If anyone can call themselves an expert in where to buy the best bridesmaid dresses online, it's me. I got married last year and wanted something super specific – floral jacquard gowns in a dusty cornflower blue (see? Told you). I searched high and low, organising countless try-ons with my besties in the process, before finding exactly what I was looking for. It was honestly as stressful a process as finding my wedding dress.
Featured in this article
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- Best places to buy bridesmaid dresses online at a glance
- Why you can trust me
- How we tested the best bridesmaids dresses
- Below, the best places to buy bridesmaid dresses online in 2026
- What is the most popular colour for a bridesmaid dress? What colour bridesmaid dresses are in for 2026?
- Who is supposed to pay for bridesmaid dresses?
- What is the most flattering fabric for bridesmaid dresses?
It's tradition for the bride to choose the bridesmaids' dresses, but fear not; any good friend will want you to feel just as special as she does on her big day – so you can banish those fears of a meringue-esque silhouette before they even start, please.
I gave my maids full say on the frocks they chose to try on as well as final call on the ones we settled on, because I know they'd do the same for me.
Best places to buy bridesmaid dresses online at a glance:
- Best overall place to buy bridesmaid dresses online: Coast
- Most affordable place to buy bridesmaid dresses online: ASOS
- Best place to buy silk bridesmaid dresses online: Ghost
- Best place to buy standout bridesmaid dresses online: Needle & Thread
- Best place for colour/pattern variety: Azazie
How we tested the best bridesmaid dresses online
Ria Wolstenholme, freelance contributor and one of my best friends, experienced the lengthy process of trying dresses on first-hand – as she was one of my bridesmaids. “I've done both the showroom and the at-home try-on, and both have their perks, but getting to swap and try a load of dresses in your best mate's living room with a glass of fizz is like playing dress up for grown-ups – so fun,” Ria says.
Both she and my four other bridesmaids tried styles on from ASOS, Coast, Pepper Mayo, Windsor, Pretty Lavish and Azazie before we collectively agreed the last two brands had exactly what we were looking for in terms of size range, length, colour match and fabric.
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Why you can trust me
As mentioned, I got married last year and had five bridesmaids dresses to source (as well as, y'know, everything else that comes along with planning a wedding). So I have quite literally been in your shoes. I wanted to make sure my bridal party – who varied in ages 15-29 and sizes UK 4-12 – all felt comfortable, confident and as beautiful as I did throughout the day. No easy task, as you can probably imagine.
We wanted something elegant yet flattering, modern yet timeless; and I'll be quite honest with you, it took about six months for us to find them all. So if I can alleviate the stress for the next bride by creating a helpful guide like this one, then I absolutely will.
If you've given them all complete free-reign however, even down to the colour choice, there's a lot more to consider. Bridesmaid one may want to be all ruffles and full skirts in a sage green bridesmaid dress, whilst bridesmaid two is into the svelt mermaid look that clashes with the A-line structure of bridesmaid three's plus size bridesmaid dress. Patterns, fabrics, hues and minor details must be considered, but how do you choose?
As a bride, traipsing your girls of different tastes, body shapes and styles down Oxford Street and into stuffy, poorly-lit fitting rooms – all while you browse for white hen party dresses and hen do destinations yourself – is a recipe for disaster, trust me. Online shopping for a bridesmaid dress from the comfort of your sofa is the easier alternative.
Whether you're after multiway bridesmaids dresses for them to personalise themselves, or want something totally unique, there are a lot of bridesmaid dress shops online with a selection of lovely options that you can browse in your own time. Using the filter toggles to narrow down your options makes it simple, plus some online retailers now have virtual stylists who are dedicated to assisting you through the buying process.
Below, the best places to buy bridesmaid dresses online in 2026.
1. Reiss
You'd be forgiven for thinking Reiss was a place better suited to the best wedding guest dresses, as opposed to bridesmaids, but we think some of the designs they have online would work for the latter regardless. Case in point with the two designs below. Stunning, no?
Size Ranges: UK 4-18 | Shipping: Next day | Returns: Items must be returned within 28 days of receipt.
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2. Phase Eight
The underdog of the bridesmaid dresses online world is Phase Eight. Stocked at John Lewis, too, they have a dedicated Bridesmaids Edit on-site, and their plus-size bridesmaid dresses selection is a force to be reckoned with. You'll find countless gowns which are available up to a size 26.
Size Ranges: UK 6-20 | Shipping: 3-5 working days | Returns: Within 28 days.
3. ASOS
ASOS stocks a whole plethora of bridesmaid dresses online for a variety of wedding styles – starting from as little as £35. You'll not only find bridesmaid gowns from ASOS' own DESIGN range, but brands like Villa, Little Mistress, TFNC and Topshop. To suit every body shape and style, of course.
Size Ranges: Varies depending on the brand | Shipping: Within 3 working days | Returns: 28 days.
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Save when you shop for bridesmaid dresses online with these ASOS discount codes at checkout.
Pretty Lavish began as an affordable luxury brand (which it remains), and is recognised for its sophisticated occasionwear and, more recently, its sleek and modern bridesmaid’s collection. Popular silhouettes include the Keisha and Piper maxi dresses, but you'll find plenty of other styles on their website – all filterable by size, colour, length and neckline.
Size Ranges: UK 6-26 | Shipping: 2-5 working days | Returns: 14 days.
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5. Reformation
When it comes to 'Instagram' brands that have achieved cult status through influencer adoration alone, LA-based Reformation is the OG. It was founded back in 2009 and has spent the past decade and a bit garnering an army of die-hard celebrity fans – from Kendall Jenner and Meghan Markle to Hailey Bieber, Taylor Swift and Adele. Their bridesmaid dress offering is characteristically chic, with a plethora of sustainable bridesmaid dresses your girls will actually wear again.
Size Ranges: XS-3X | Shipping: 3-5 working days | Returns: Within 30 days.
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6. Coast
An entry which may not surprise you, Coast has long been a go-to for elegant and traditional bridesmaid dresses for brides-to-be up and down the country. Their styles can be mixed and matched across your wedding party; they tend to be a little more classic and modest in cut. From floral bridesmaid dresses to jewel tone bridesmaid dresses aplenty, your leading ladies will be able to have their own special moment in a Coast dress, too.
Size Ranges: UK 6-26 | Shipping: 3-5 working days for standard | Returns: Items must be returned within 28 days of receipt.
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Save when you shop for bridesmaid dresses online with these Coast discount codes.
7. Galvan
London-based design house Galvan creates ready-to-wear styles which can be suited to any occasion. Whether simple silk bridesmaid dresses are your choice, or you're after a riskier more modern take, their occasion-ware has your girls covered for your very special day.
Size Ranges: UK 4-16 | Shipping: Within 5 business days | Returns: Within 28 days.
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Save when you shop for bridesmaid dresses online with these Net-A-Porter discount codes.
8. Ghost
If you've got a little more money to spend, consider Ghost for timeless, silk bridesmaid dresses – from jade green to sleek black. Many of the silhouettes are designed with a bias cut to showcase and flatter your girls' body shapes, and we love that these could genuinely be re-worn and reused again and again for years to come. Timeless.
Size Ranges: UK 8-20 | Shipping: 3-5 working days | Returns: 28 days.
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9. Monsoon
Another classic brand for bridesmaid dresses online in Monsoon: the one to make a beeline for if sequins get your heart racing. Their bridesmaid dresses are adorned in sparkle – Needle & Thread-style – and can be mixed and matched across your bridal party. Pick up bridesmaid shoes and accessories while you're at it.
Size Ranges: UK 6-24 | Shipping: 3-5 working days | Returns: 30 days.
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Save when you shop for bridesmaid dresses online with these Monsoon discount codes.
10. Nobody's Child
A favourite of mine for a reason, Nobody's Child is my go-to for an occasion dress due to the quality and variety in styles and silhouettes. They've recently launched bridesmaid collections, new for 2025, tick all the boxes for the key trends we're seeing on the wedding circuit for the year. The butter-yellow hues are a personal fave for me!
Size Ranges: UK 4-24 | Shipping: 2-4 working days | Returns: 14 days.
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11. Mango
Forget what you thought you knew: Mango isn't just a destination for summer dresses, bikinis and one-piece swimsuits. They actually stock a range of silk and slip dresses which could easily be repurposed as gowns for your bridesmaids. Think bright, vibrant colours that'll look fabulous at festival-style or destination weddings. We love the fun tones and detailing on these.
Size Ranges: UK 4-26 | Shipping: 3-7 working days | Returns: 30 days.
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Save when you shop for bridesmaid dresses online with these Mango discount codes.
12. Needle & Thread
With embellished bodices, ruffles, intricate detailing and pretty florals, Needle and Thread's bridesmaid dresses are in a league of their own. Silhouettes are flattering and cuts are ethereal – and your bridesmaids will feel their very best selves.
Size Ranges: UK 4-24 | Shipping: 2-3 working days | Returns: Within 14 days.
13. Whistles
Whistles designs timeless, elegant and modern bridesmaid dresses that suit every style of wedding – from classic stately home weddings to more casual, low-key affairs. These are the kind of bridesmaid dresses your girls will wear time and time again, be it at a future winter wedding, summer soiree…wherever.
Size Ranges: UK 4-20 | Shipping: 3-5 working days | Returns: Within 28 days.
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Save when you shop for bridesmaid dresses online with these Whistles discount codes.
14. Oasis
Oasis is that brand that has been around so long you know what you're getting, and that's high-quality yet accessible garments. The ultra-feminine silhouettes, intricate beading and floral prints make for an extremely photogenic bridal crew. The best part? Many of Oasis' bridesmaid gowns are reduced in the sale quite regularly, so you might be able to get your dresses for less money than expected. They also stock a range of petite dresses, so an extra tick for the inclusivity from us.
Size Ranges: UK 6-26 | Shipping: 3-5 working days for standard | Returns: Items must be returned within 28 days of receipt.
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15. Club L London
For the glamorous bridesmaid, there's Club L London. Crafted from lustrous fabrics like satin, velvet and perfect-fit bodycon mesh, each dress comes in a variety of colourways so you're guaranteed to find something for even the fussiest. They also have a great selection of prom dresses, special occasion dresses and maternity bridesmaid dresses.
Size Ranges: UK 4-24 | Shipping: 2-4 working days | Returns: 14 days.
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16. Dessy
Though prices aren't listed on the site, and the user experience journey is a little trickier than shopping for bridesmaid dresses online at ASOS, for example, Dessy's bridesmaid dresses are forever popular. You can filter by dress styles (read: plus size, junior bridesmaid and flower girl), plus you can order fabric swatches of the colours before you settle on one.
Size Ranges: XXS-5X | Shipping: 7-10 working days | Returns: 28 days.
17. Azazie
If you're looking for something specific (be it a certain shade of blue you can't seem to source anywhere else, or more variety when it comes to floral patterns), Azazie is your one-stop shop. The best part? You can try before you buy. Plenty of dresses come with the option to order and try-on at home for £6 before you officially buy, saving you the hassle of multiple orders and returns.
Size Ranges: UK 4-34 | Shipping: Dependent on dress | Returns: 30 days (7 days for try-ons).
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What is the most popular colour for a bridesmaid dress? What colour bridesmaid dresses are in for 2026?
Last year was all about butter yellow and baby blue, but chocolate brown bridesmaids dresses are set to be huge for 2026, as are lilac bridesmaid dresses.
Who is supposed to pay for bridesmaid dresses?
Tradition would state that this duty falls on the bridesmaid herself, but some brides may wish to pay if they can/prefer to.
What is the most flattering fabric for bridesmaid dresses?
Mismatched/multiway bridesmaid dresses are the most popular styles at the moment because they can be adapted to different body types, but it really depends on what will complement the rest of your wedding/your own wedding dress. Satin or silk bridesmaid dresses are often the most flattering, too, as they'll skim figures nicely, but chiffon and tulle will create the most movement.
For more from Glamour UK Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd. For more from Freelance Writer Ria Wolstenholme, follow her on Instagram.
