57 best Black Friday sex toy deals 2025, approved by Glamour's wellness writer
Before we dive into today's best Black Friday sex toy deals, let me say this: sex toys shouldn't just be used to signal to your partner that you're keen to try something new. Or, even worse, a joke stocking filler. A reminder that, when used correctly — AKA in whatever consensual way you choose — vibrators can be the key to reconnection, stress relief and a semi-permanent mood boost.
So, now we're on the same page, PSA number two: the Black Friday deals are some of the lowest I've ever seen. We're talking Satisfyer clit suckers for less than £30, Ann Summers' sex toy Advent calendars now reduced to below £100 and multiple premium LELO sex toys up to 30% off. Praise be.
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And, because we know you're not only shopping for sex tech, Glamour's shopping team has worked tirelessly over the last month to round up the very best Black Friday fashion deals, best Black Friday mattress deals, and the Black Friday beauty deals for 2025.
But for those in the market for a wellness upgrade, please see my recommendations below. We're talking beginner-friendly bullet vibrators to G-spot vibrators, and couples' sex toys are now up to 60% off, all courtesy of Black Friday blanket discounts and extended sale sections.
- The best Black Friday sex toy deals for 2025, approved by GLAMOUR editors
- Sex toy Advent calendar savings for Black Friday
- Lovehoney sex toy deals
- LELO sex toy deals
- Ann Summers sex toy deals
- Amazon sex toy deals
- Smile Makers Collection sex toy deals
- Je Joue sex toy deals
- More of the best Black Friday deals
Best Black Friday sex toy deals to shop now:
How I test and choose the best sex toys:
It's as simple as this: I got up close and personal with each toy for at least a week before submitting feedback based on the following criteria:
- Ease of use — Could I navigate the controls without reading the manual cover to cover?
- Orgasm quality — Did it deliver satisfying sensations or just leave me feeling... numb?
- Design — Was it ergonomic, comfortable to hold, and fit for purpose?
- Settings — Was there enough variety or, better yet, any new vibration patterns to write home about?
- Volume — Could it pass as a quiet vibrator?
- Waterproof — Did it perform just as well in the bath or shower?
Why you can trust me:
Like a real-life Carrie Bradshaw, it's been my job to review sexual wellness products (sex toys, lubricant, condoms and sex games) for the past two years — one year in a previous job, and for 14 months at Glamour. I've reviewed vibrators across all categories, including wand vibrators, clit suckers and remote-control vibrators, and from a wide selection of brands, including LELO, Lovehoney, Ann Summers and Smile Makers Collection. During that time, I've seen countless trends come and go, including the end of our years-long obsession with the Rose Sex Toy and a shift to sex tech powered by AI.
To ensure I am an authority on sexual wellness, I regularly attend press days, read the latest journals, interview countless sexual wellness experts and brand founders, as well as personally review as many new launches as possible. As such, I clued up more the best emerging brands, new releases and which products are worth your money way more than your average sex toy user.
While I am not a beginner, I consider this perspective, regularly asking friends and (willing) colleagues for their thoughts. I should mention that I am heterosexual and regularly use sex toys with my male-identifying partner. I personally prefer clitoral or dual-stimulation over G-spot play, however am open to reviewing all sex toy types in the name of research.
Ahead, the best Black Friday sex toy deals for 2025, approved by Glamour editors:
It's one of the highlights of my job as a real-life Ms Bradshaw: getting to review the contents of this year's sex toy Advent calendars, often long before they actually hit the shelves. And with this being my third year on the job, I feel I'm qualified to say that we're getting more bang — that being quality vibrators — hidden behind those cardboard doors than ever before. Even better news: Ann Summers' 12-day countdowns have been reduced by 20% as part of the brand's Black Friday sale.
It's one of the most well-known retailers for sexual wellness essentials — this includes an abundance of vibrators, lube and toy cleaners — and arguably one of the best if you're a beginner trying to stick to a budget. Savvy shoppers can bag up to 70% off a wide selection of sex toys, lingerie, bondage, condoms and top-tier sex gifts from the brand's own line, as well as Womanizer, ROMP and We-Vibe this Black Friday.
The Swedish sexual wellness brand has set the standard for premium playthings since it burst onto the market in 2003. Take the SORAYA 2, one of, if not the most, luxe rampant rabbit vibrators on the market. Coated in buttery silicone and programmed to deliver 12 moving modes via two ergonomic arms, the dual-action toy is built for blended orgasms — and a personal favourite of our Senior Commerce Writer, Sophie.
Even better news? The Black Friday discounts extend to the brand's newest sex toy, the SWITCH — a massager designed to be used both internally and externally, fitted with a textured external vibrator at one end and a G-spot probe at the other. Both are powered by a motor of their own, each programmed with 10 unique patterns, 16 intensities, and the option to explore two additional options via the LELO app.
FYI, the brand is currently offering up to 60% off its entire sexy roster. Plus, all shoppers who spend more than 199 EUR (£174.93) will get a SONA 2 Travel thrown in for free too.
One of the longest-standing purveyors of pleasure — the Marble Arch branch in London opened on 10th December 1971 and is still going strong — I'm sure Ann Summers is already on your radar. Today, the brand is best known for its extensive range of sex toys, as well as saucy fancy dress, nightwear, body stockings, and lingerie.
Currently, the brand is offering up to 50% off every single thing — including the Curved G-Spot Rampant Rabbit. Designed to deliver G- and C-spot stimulation on demand, it's crafted from body-safe silicone, comes with a 4.5-inch shaft and is pre-programmed with seven unique patterns, each available at three different speeds.
Amazon might be your first point of call when you realise you've run out of the essentials — for us, that's usually mascara and micellar water — but the e-tailer also stocks a host of our top-rated sex toys. This includes clit suckers and G-spot vibrators from brands such as LELO, Satisfyer, and So Divine, all delivered discreetly to your door within a few days.
Shop to it.
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FYI, Smile Makers Collection is one of the few brands that focuses solely on women and people with vulvas, offering pleasure products to support you through ALL your sexual life phases — AKA your first experience with masturbation, pleasure-seeking during pregnancy, menopause, and for those living with endometriosis. Its selection of pastel players comes coated in super-soft silicone, is whisper-quiet and super intuitive to control via that single button. What better way to restock your toy box than with a bargain bundle?
‘Je Joue’ actually translates to ‘I play' — a pretty apt name for a brand which specialises in toys to elevate your next round of solo sex. Offering the basics (some of the best finger vibrators, clit vibrators and dual-action rampant rabbits), most for under £100, this is another beginner-friendly brand that shouldn't leave you feeling overwhelmed or unsatisfied.
The brand for those who want their sex toys to look like anything other than clit teasers, G-spot vibrators and anal sex toys. Case in point: Satisfyer's bestselling clit sucker is designed to look like a penguin, while other options replicate flowers, sea creatures and ghosts. Yes, really.
It's one of the fastest-growing sexual wellness brands in Europe, releasing more than 200 (!) new products every single year. At the moment, it's offering up to 40% off everything, including the Bullseye Connect App Adjustable Cock Ring, a bolo cock ring that's easily adjustable, offers targeted clit stim via its triangular head, and has delicate grooves for added sensation — AKA prime retail for partnered play.
For those in need of a quick reminder: you don't have to spend a fortune to get quality sex tech. So Divine is a beginner-friendly brand — even its website is easy to navigate and free from graphic explainer videos — that's often praised for its value for money. For example, the Pearl Wand, now coming in at under £8 (!!), still comes fitted with three speeds, seven vibration patterns and is coated in premium silicone.
The destination for those seeking premium pleasure accessories — or bundles that offer the opportunity to really work what you like. Take the Sunset Strip box, packed with three full-sized vibrators, including the brand's highly-rated clitoral stimulator (Jesse), a wand vibrator (Cali) and a g-spot vibrator (Miki). And thanks to the brand's Black Friday sale (30% off a select range), this now works out at just £32.60 a toy.
Online sex toy shop Womanizer offers a smaller yet carefully curated selection of clit suckers and G-spot vibrators, including the OG Pleasure Air G-Spot Stimulator, which one fan claims is “loaded with a special kind of slinky power.” Designed to be used internally, the vibrator uses the brand's patented Please Air Technology to get you off — essentially, it uses air pressure, rather than any buzzy, numbing vibration. It comes fitted with 12 intensity levels, three vibration levels and an Afterglow feature which, with a quick touch of the power button, reverts the toy to its lowest setting for a relaxing end to your O.
Just like Lovehoney, Bondara offers up a bit of everything: from some of the best vibrators on the market to vibrating dildos, clit suckers and finger vibrators. The retailer also stocks a plethora of bondage and fetish products — we're talking handcuffs, whips and blindfolds, many now up to 40% off. Plus, use the code ‘flower’ at checkout for a free £40 wand vibrator. You know what to do.
When designing its website, SheSpot went with the ‘quality over quantity’ approach, limiting any chance you'll get overwhelmed when browsing its selection of wand vibrators, clit suckers and vibrating cock rings. This Black Friday, it's offering 20% off a wide selection of teasers — simply use the code ‘BF20' at the checkout.
My recommendation? Dame's Hug Cock Ring is a fun option for couples looking to amplify the sensations during missionary, plus those flexible arms mean it'll accommodate shafts of all sizes, too. And thanks to that generous offer, it now comes in at under £60.
The Singapore-based sex tech company, which specialises in remote-control vibrators for both those with vulvas and penises, is taking part in the discounted fun too. This year, its offerings shoppers up to 70% off an extensive range of clit vibrators, G-spot toys and vibrating cock rings.
Our Senior Commerce Writer, Sophie Donovan's pick? The Lush 3 Bluetooth Vibrator: “I tend to opt for a clitoral suction stimulator when flying solo, but this wearable egg is a great addition to partnered play, sending sweet sensations to my G-spot and up my partner's penis. However, it's the fact we can sync the motion to our favourite tunes — shock, I'm a Swiftie — which has us consistently coming back for more."
In Japan, TENGA is the leading adult pleasure brand and known by over 80% of men — and, for those wondering, that number jumps to more than 90% in the 20-30 age bracket. But the product the brand is, perhaps, best known for is its single-use strokers, better known as TENGA EGGs.
Yep, these Kinder Egg-style tackle teasers come lined with a host of ribs, dips and textured nubs to intensify your partner's next handjob, whether flying solo or accompanied. To use, simply line the inside with water-based lube before sitting it on top of the penis and moving vertically.
For a sexy Christmas gift for your partner with a penis, I recommend one of its pleasure-providing bundles, now up to 20% off for Black Friday.
Black Friday FAQs:
When is Black Friday and Cyber Monday in the UK in 2025?
This year, Black Friday falls on Friday, 28th November — AKA the fourth Thursday of the month and the day after America's Thanksgiving holiday. Often, the deals will run until midnight on Cyber Monday — this year, Monday, 1st December has been designated as the final day of discounts.
What is Cyber Week?
With every retailer screaming about its upcoming deals since September, we're not sure how you've missed it. But for those in the back: Cyber Week, which includes Black Friday, is an international shopping bonanza. These deals usually extend across all categories, including fashion — keep tabs on the best Selfridges Black Friday deals and best Anthropologie Black Friday deals here — and beauty. For example, it's the ideal time to upgrade your hair dryer or mattress, with our in-house expert, Mayola Fernades, tracking down a host of premature Black Friday mattress deals.
More of the best Black Friday deals:
- Keep up to date with Glamour editors' Black Friday favourites here
- A Glamour editor's guide to the best Black Friday deals
- The Black Friday clothing deals our fashion editor isn't skipping
- I've got the lowdown on the LookFantastic Black Friday sale
- Of the 19,152 pieces in the Net-A-Porter Black Friday sale, this is what we're shopping
- The Glossier Black Friday sale is here, Cloud Paint stans
