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If you've been sleeping on the best Amazon sex toy deals for the last three days… why? Because I'm not exaggerating when I say this year's are the best I've ever seen. In my three years as a shopping writer, never have we been treated to as much as 42% off LELO, Lovehoney, Lovense and the like. Yeah, Prime Day really has come through.
But working out where to splash your cash can be tough. Is it best spent on a high quality clit vibrator — for example, the LELO's SONA 2 Cruise, a cult-favourite clit sucker which has garnered more than 2.5k five-star reviews to date — or an internal pleaser known as a G-spot vibrator? Or, perhaps, a sex toy for couples that'll satisfy you both?
Cue our guide to the best Amazon sex toy deals. Yep, no need to scroll the virtual aisles, because we've already tracked down a selection of rechargeable adult toys, including bullet vibrators, magic wand vibrators and remote-control vibrators worth splurging on this sale season.
And in case you need a little more convincing to check out, here's a reminder that orgasms are good (read: great) for you, working to boost your mood and cognitive function, plus even working as a natural painkiller. Sold? Us too. But don't delay, as the Amazon Prime Day fun comes to an end at midnight tonight!
When is Amazon Prime Day 2025?
Amazon's annual discount event launched yesterday, Tuesday 8th July, and runs until midnight on Friday 11th July 2025. Yep, the online retailer has extended its springtime sale to give you more time to shop, meaning fewer unconsidered, unnecessary impulse buys.
What is Amazon Prime Day 2025?
Amazon Prime Day is a global discount event which sees prices drop across all categories — we're talking beauty, fashion, sleep and sex toys from all your favourite online sex toy shops. This includes LELO, Lovehoney, Womanizer, We-Vibe, Skyn, Satisfyer, and So Divine.
July 8th - 11th are the dates to add to your diary.
Do I need to be a member to shop the Amazon Prime Day sale?
No, however, Amazon Prime members will receive unlimited fast and convenient delivery on items across all categories. Plus, there's a host of additional benefits:
- Unlimited One-Day Delivery.
- Early Access to Deals: Get 30-minute early access to Lightning Deals.
- Prime Exclusive Discounts.
- Stock-up and save: Save 15% when you buy £40s worth of select items.
- Grocery delivery: Your whole supermarket shop, including fresh produce and household essentials, delivered to your door in 2-hour slots from Amazon Fresh or your local Morrisons, Co-Op or Iceland supermarkets.
- Deliveroo Plus Silver: Free delivery on your favourite restaurants with a Deliveroo Plus subscription.
- Access to Prime Video with thousands of popular movies and TV shows.
- ODEON Cinemas: Once a month, get 2 tickets for £10 to use Monday through Thursday.
- Access to Amazon Music with more than 100 million songs.
Luckily, it takes mere seconds to sign up, and all new members will bag themselves a free 30-day trial too.
The best Amazon Prime Day sex toy deals to shop now:
STORY UPDATED FRIDAY 11TH JULY 9:21: Here are the top, trending deals from the Amazon homepage, reviewed by editors. Ahead, shop more of the best Prime Day deals of July 2025.
Why GLAMOUR loves it: "The LELO SONA 2 Cruise is exceptionally good and my go-to clitoral vibrator because of how powerful it is. It uses new-generation sonic wave technology to serve up fast and intense clitoral stimulation. Simply hold it against your body, and it does all the hard work for you.
"I also can't talk highly enough of the Cruise Control feature. When pressed hard against the body, the motor unleashes extra power — specifically, an added 20% that had been reserved for this very moment — helping you tip over into orgasmic ecstasy.
“It's made from super-soft silicone, which feels lovely against your skin, is 100% waterproof, and boasts an exceptionally long battery life of up to two hours. The only thing to note is that it is quite intense, so beginners should absolutely start on the lowest settings.”
More LELO offers not to miss:
Why our Senior Commerce Writer, Sophie Donovan, loves it: "There's very little I don't like about the LELO SILA. A clit sucker with an extra wide mouth, this one's suitable for beginners who don't know their anatomy so well, and more experienced sex toy users who like to mix up their play every time. Yep, each of the eight pulsing patterns — each customisable in terms of speed and ferocity — is as interesting as the next, meaning you'll want to experiment.
“Teasing without touching, it uses a combination of contactless massage and air pulsations — which, in my opinion, feel just like your plus-one's tongue — to get you off. What this means is that you're never left numb, allowing you to dive straight back in for round two/three/four. Simply slick the lip with lube and away you go.
“My only criticism? I'd love a low-power warning, as the only sign this needs a boost is the drop in its, uh, enthusiasm.”
Why GLAMOUR loves it: "We were stunned to find this in the sale section last October, so here's hoping Amazon offers another generous reduction during its Prime Day sale.
"Currently, this clit sucker is one of the most highly-regarded sex toys on the market — and that's because, as well as the ability to alter the speed and strength of the pulsing patterns, Womanizer's given you the option to play with the depth. Because, as we're fully aware, we all need something different when aiming for the big O.
“It's the brand's quietest vibrator yet, virtually undetectable once under the sheets. So, no more worrying about your next-door neighbour clocking onto your evening antics as you work through those 14 intensity levels.”
Why GLAMOUR loves it: “Available in black, aqua, deep rose and midnight blue, this powerful rabbit vibrator is one of LELO's bestsellers. A premium take on the classic toy type, the silicone-coated teaser works to bring you to a blended orgasm by delivering simultaneous C- and G-spot pleasure. Simply coat that extended, ergonomic inner arm in lube before sliding it into position and working through the 12 pulsing patterns, easily accessible via the three-button interface.
“But the USP that had every member of our testing team pretty much sold? The fact that this offers up to four HOURS of play per charge.”
Why GLAMOUR loves it: “A simple, affordable and non-intimidating sex toy, a bullet vibrator is what we recommend to all beginners. In March, this was one of the best Amazon Spring Deal Days sex toy deals, dropping to less than £10, and is ideal if you're looking for something you can easily throw in your weekend bag ahead of a spicy staycation. Fitted with ten unique settings and a single button to cycle through the modes, plus power the pulser on/off, it's simple but seriously effective.”
Why GLAMOUR loves it: “Available in five different colours, the small-but-mighty Liberty 2 uses Womanizer's patented Pleasure Air Technology to create an irresistible (trust us on that one) form of clitoral massage. Great for when you need a little release on holiday.
"There's a secure travel lock to prevent any unexpected turbulence, and the toy comes in its own hygienic, protective carry case. Essentially, it looks more like a beauty blender than a pleasure aid, saving you an awkward encounter with airport security. It also comes fitted with eight intensity levels and is fully waterproof, so feel free to take it with you to the tub. What's not to love?”
Why GLAMOUR loves it: “Who doesn't like options when it comes to sex tech? This non-gendered vibrator doubles as a G-spot vibrator, clit vibrator and a (seriously effective) sex toy for couples. That's because it comes fitted with a 180° rotating, soft-silicone head, delivering 100 vibration combinations, and an ergonomic G-spot probe. Essentially, there are countless routes to orgasm — some of which our tester, who has been working tirelessly for the last four months, is still yet to discover."
Why GLAMOUR loves it: “Womanizer's Starlet suction stimulator is often one of the best Amazon Prime Day and Black Friday sex toy deals. For context, last year she dropped by a whopping 50% in the final few hours.
"Made from soft silicone and fitted with the brand's revolutionary Pleasure Air Technology, this vibrator uses contactless massage and motion to stimulate many of the 10,000 nerve endings in your clitoris. Programmed to pleasure via four intensity levels, from featherlight through to more intense, it's again suitable for beginners and those who prefer gentler sensations. The shape means it also fits ergonomically in the palm of your hand.”
Why GLAMOUR loves it: “One of the best sex toys on Amazon, So Divine's Irreplaceable clit sucker is, well, exactly that. Delivering powerful pulsations via a circular mouth that surrounds your clitoris, this is all about targeted pleasure. With 11 different settings to tease you to a powerful orgasm, it's perfect for solo play, foreplay or as an exciting addition to partnered sex.”
So Divine discounts to shop now:
Lovense Prime Day savings:
Shop to it.
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Best lube and condom savings:
The GLAMOUR team, alongside a selection of dedicated freelancers, have been testing the best sex toys for the past five years, meaning we now know what it takes to make a great finger vibrator, rabbit vibrator, vibrating cock ring…
All the sex toys in our wellness edits have been tested during partner play, while enjoying oral sex and as part of solo self-pleasure in countless settings to ensure they live up to claims. They were then asked to rate each against the following criteria:
- Ease of use — Could they work out the control panel without a cover-to-cover read of the instruction manual?
- Speed and intensity of orgasm — Did it provide pleasurable sensations, or simply numb them?
- Design — Was it ergonomic, easy to hold and fit for purpose?
- Settings — Was there enough variety? Any unique patterns we haven't seen before?
- Volume — Could it count as a quiet vibrator? AKA, was it quieter than your electric toothbrush?
- Waterproof — Did it work effectively in the bath and/or shower?
Transparency is important to us, so we've been brutally honest, also unveiling the negative features. Yep, we've got your best interests at heart, so enjoy.
