You're about to see silky pink dresses everywhere thanks to this viral sell-out Zara number. Here are the best alternatives

Pink dresses never fail to brighten up our day, whether we're heading out for bottomless brunch, or preparing to make a grand entrance in one of our favourite restaurants. 

There's one pink dress, in particular, that everyone seems to be obsessed with. And as usual, we've got TikTok to blame. Search #ZaraPinkDress on the video-sharing platform and you'll see the hashtag already has 2.3 million views (and counting). 

It all started when TikTok user Marina Rough shared a video of her “unboxing the most perfect pink dress,” showing her unpacking the Satin Effect Cut-Out Dress by Zara, which is currently retailing for £45.99. You can watch the viral video, here: 

Fans were quick to share their admiration, with one commenting, “It’s giving 13 going on 30 vibes in the best way,” while another wrote, “MINE CAME IN THE MAIL TODAY I FEEL LIKE A PRINCESS.”

Unsurprisingly, the dress has sold out in nearly all sizes (there's still some available in XL and XXL – hurry!).

It's not the only pink dress that TikTok has been going ~wild~ for. 

Take the Skims Soft Lounge stretch-jersey nightdress, which already has a legion of devotees on the app. You can buy the Skims pink dress at Selfridges for £80, but you'll need to be quick as there are only a few sizes left. 

Of course, it wouldn't be a fashion trend if the celebs weren't in the secret. 

During Paris Fashion Week, Hailey Bieber stepped out wearing the cutest satin midi dress in blush, which she paired with chunky black platform boots for the girly-grunge aesthetic. 

Pierre Suu

If you didn't quite make it to the checkout in time, fear not. There are still plenty of ultra-feminine, pink dresses for you to choose from. If you're sticking to a budget, this Stone Satin Cowl Neck Dress by River Island is almost the exact shade as Hailey's (and costs a fraction of the price at £42).