Fashion Trends

Need a wardrobe pick-me-up? Printed denim is the freshest trend in jeans right now

These bold patterns are mood-boosters, guaranteed
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The beauty of experimenting with patterned denim is that you’ll feel like you’re wearing a regular outfit. The patterns appear on the most classic of jean cuts, jackets, shorts, simple dresses or tops but because they look different you’ve taken a baby step out of your comfort zone. Congrats! If you switched up the shape and shade of a garment, it would be too much of a jump, but printed denim is an easy pick-me-up that will fit right into your existing 'fits.

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Printed denim wasn’t a trend that grew from the catwalk (although of course there are designer pieces) but it's an organic development, inspired by real retro pieces sourced from Y2K archives. The vibe is a hybrid of hippy-chic and skater-chick. Prints like checkerboards, psychedelic swirls or paisley are key - as are ditsy florals or cottage-garden style flowers, which look truly lovely with something gingham or a milkmaid-style top.

Is is hard to style such a bold print? When you pick a major piece, like these wild denim designs, you can go two routes with the rest of your ‘fit. You can style yourself simply with a simple tank top or white t-shirt. Or you can, you know, let rip. Echo the pattern on the denim in your top with a similarly lairy print. Layer the jeans under a floral dress for a cool clash or go top-to-toe in your favourite new design with a quirky co-ord. Whichever way you style it, we are so here for the printed denim trend.