This £5 concealer is going viral on TikTok with beauty fans claiming it's the best they've ever tried
It can cheat 8 hours' sleep, serve as the perfect base to your makeup, conceal blemishes and hide all manner sins. God bless you, concealer.
Here at GLAMOUR HQ, we've tried and tested a whole army of concealers, from the high-end luxury buys to the high-street heroes. And recently, one of our favourite affordable concealers is going viral on the social media platform where everyone now heads for beauty advice – TikTok.
Clips featuring the hashtag for e.l.f.'s Camo Concealer have fetched a staggering 1.7 million views, sending fans into a frenzy for its long-lasting effects, creamy formula and dark circle-banishing prowess.
"If you're obsessed with Tarte Cosmetics' Tape Shape Concealer but you're looking for something a bit more affordable, keep listening," says one TikToker, @madelinesgrace.
"Elf came out with a Camo Concealer, and apparently, it's a dupe."
She then applies the Tarte concealer to one side, and the Elf concealer to the other, showing that both concealers provide seamless high-coverage, disguising dark circles and any signs of fatigue.
Over on Amazon, where the wonder product has amassed over 10,000 (!!!) glowing reviews, someone wrote: "Really good coverage, best concealer ever. It covers under-eye dark circles and a scar I have, love it."
Another user pointed out its multi-tasking benefits, explaining: "Also, when I wear lipstick, I like to put it on the edges of my lips and blend it in, before putting on my lip color. This helps to hold the color and keep from bleeding. I know that's what a lip primer is for, but when my entire arsenal of makeup can fit easily in one hand, you learn to use one product for multiple purposes!".
Tens of thousands of people can't be wrong!
e.l.f 16hr Camo Concealer, £5, Amazon
Scroll down to read about team GLAMOUR's favourite concealers...
Best concealer for brightening undereyes
Trinny London BFF Eye / Serum Concealer, £26, Trinny London
Blended with hyaluronic acid, this clever concealer/serum hybrid delivers immediate hydration to the delicate under eye area while potent Vitamin C brightens and banishes dark circles. Women are so impressed with the product that in reviews, they hail it a 'must-have' product, 'truly amazing' and say they are completely blown away by it.
Best concealer for a natural look
Nars Radiant Creamy Concealer, £23.90, Feel Unique
If you’re looking for complete coverage with a light texture, try NARS. Enriched with hydrating ingredients and light-diffusing technology, it’s our pick for natural-looking buildable coverage and the women of Reddit (beauty's most honest beauty forum) have hailed it the best concealer in the world. We're sold.
Save when you shop for the best concealer with these Feel Unique discount codes.
Best concealer for an incredible shade range
Charlotte Tilbury Magic Away Concealer, £24, Charlotte Tilbury
This concealer is the real deal. Its springy formula has been described by Queen Tilbury herself as nothing less than 'Spanx for your eyes', and we couldn't agree more. With full coverage and easy blending, your skin will look brighter, lighter and completely resurfaced.
Best concealer for shade matching
No7 Match Made Concealer, £8, Boots
Have you tried the No7 match made service yet? Never wear the wrong shade again – just pop into your local Boots and be measured up with the perfect concealer shade. Apply this creamy stick concealer straight from the bullet.
Save when you shop for the best concealer with these Boots discount codes.
Best concealer for hydration
Bobbi Brown Intensive Skin Serum Concealer, £30, Bobbi Brown
This concealer is long-wearing but lightweight, feels luxurious to apply and is blended with Indian tree root and coffee seed extract to give your under-eyes a pep.
Save when you shop for the best concealer with these Selfridges discount codes.
Best concealer for matching undertones
Laura Mercier Secret Concealer, £23, Look Fantastic
Our editor's top pick. This gets undertones exactly right, whether you're fair, olive or deep. The creamy consistency glides on beautifully, offers natural (but full) coverage and, crucially, doesn't cake in fine lines round the eyes.
Save when you shop for the best concealer with these LookFantastic discount codes.
Best concealer for airbrushing
Benefit Boi-ing Airbrush Concealer, £19.50, Look Fantastic
We're big fans of Benefit's light-as-air concealer. With a rich, creamy texture, yet a feather-light feel, this will cover a multitude of sins.
Save when you shop for the best concealer with these LookFantastic discount codes.
Best concealer for a buildable coverage
Laura Mercier Flawless Fusion Ultra-Longwear Concealer, £25, Space NK
We love this concealer for its medium to full coverage, luminous blurring finish and lightweight feel, plus it's budge-proof for up to 12 hours. It doubles up to cover under-eye bags and blemishes. "Gently press and blend with fingertips, using the warmth of you fingertips to create a seamless finish," says makeup pro, Laura Mercier. "For more coverage, layer and repeat, blending with fingers." Want to give it a try? Be sure to use our Space NK discount codes to save some money on your purchase.
Best concealer for a silky texture
BareMinerals Complete Coverage Serum Concealer, £21.60, John Lewis
A super high coverage concealer which doesn’t clog up the skin, this is an iconic product for a reason.
Best concealer for illuminating
Loved by makeup artists, celebs and beauty buffs alike, YSL’s cult product is our absolute favourite for brightening eyes and adding radiance to your complexion. Use to conceal dark circles and apply to the sides of nose, mouth and chin to shape and contour.
Best concealer for blurring pores
Becca Aqua Luminous Perfecting Concealer, £21, Space NK
Acne sufferers, rejoice; Becca's concealer is 32% water, meaning it won't clog up pores, and the flexible pigments and light technology mean even the most stubborn imperfections are totally covered.
Best concealer for under the eyes
Bobbi Brown Creamy Concealer Kit, £26, Look Fantastic
This cream and powder duo is the perfect long-lasting cover-up. Apply the corrector to any discolouration under eyes then set with the powder for a flawless finish.
Save when you shop for the best concealer with these LookFantastic discount codes.
Best concealer for tailoring for your skin tone
MAC Studio Conceal and Correct Palette, £30, MAC Cosmetics
The ultimate offering for those who like to correct before they conceal. The palette contains two corrective shades to tackle uneven skin tone and four concealer shades can be easily blended together to mask any possible imperfection.
Save when you shop for the best concealer with these MAC discount codes.
Best concealer for full-coverage
Tarte Shape Tape Contour Concealer, £28, QVC
The Shape Tape Contour Concealer from Tarte is a full-coverage, radiant, creamy concealer featuring a tapered wand applicator for precise sculpting, strobing and spot coverage. People love it so much that one flies off the shelves every 12 seconds.
Best concealer for on-the-go
Dior Fix It Concealer, £27, Dior
Perfectly blends with any liquid foundation, it not only conceals imperfections but primes the skin for long-lasting makeup. We love this Dior concealer.
