Makeup

9 best blushes I've tested – from creams to liquids & powders

Tried-and-true blushes I can't get enough of.
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Because no single tester can represent everyone, I involve other editors with different skin types and preferences – from oily to dry, and from mature skin concerns to minimal-makeup wearers. Together, we assess everything from pigment payoff to how the blush wears down throughout the day, as well as how it layers with bronzer and highlighter. Other notable factors? Whether the formula was cruelty-free or vegan, whether the packaging was recyclable, and how easy they were to travel with. The results are in.


Why you can trust me

I’m an experienced shopping writer and product tester who has written for publications including Glamour, Cosmopolitan, Harper’s Bazaar, and Elle, covering everything from the best setting sprays to the best primers. My role has taken me inside industry events, brand launches, makeup masterclasses, and panel discussions, where I’ve been able to learn directly from makeup artists, founders, and skincare experts shaping the products we use every day. When it comes to blushes, I’ve personally tested more than 25 (!) products over the years, giving me a strong understanding of how different formulas perform in practice and which skin types, preferences, and makeup looks they’re best suited to.


Shop the edit of the best blush formulas below to find which one is right for you…

Your blusher FAQs, answered:


How to apply a blush:

Traditional wisdom led us to believe that blush should never stray from just the apples of the cheeks. That said, a more modern way to wear blush is higher on the cheeks with a horizontal sweep of the brush “for a lifting effect,” says Gucci.

“If you have a bit of darkness under your eye it's also helpful to bring your blush a little higher,” she adds, as it can help to cancel out the grey blue tones. Or to create a sun-kissed look, you can even take your blush down the bridge of your nose, Gucci notes.

What you use in order to apply your beauty product often depends on the type of blush you're using as well as your personal preference. For example, powder blushes are best paired with makeup brushes, while you can apply most cream blushes by dabbing the product with just your fingers or a makeup sponge.

However, Gucci also notes that the size matters when applying any type of blush with a makeup brush. “You lose control with a giant fluffy brush, whereas a small brush allows you to be more targeted and to buff and blend."


How are powder, cream, and liquid blushes different?

Cream, powder, and liquid blushes are different in both how they're applied, and how they look on the skin. Super pigmented and punchy, liquid blushes are lovely and long-wearing — making them ideal if you're keen to achieve the kind of impactful flush that lasts all day. Meanwhile, a powder blush has more of a soft-focus matte finish, whereas a cream blush is more dewy and glowy — but both are natural-looking, and really buildable.

When it comes to picking the right format, your skin type should also definitely come into play. If your skin tends to skew dry, you might want to opt for a gel or cream blush that includes some hydrating, skin-loving ingredients such as vitamin E and shea butter. On the flip side, people with oily skin are better suited to matte powder blush formulas.


How do I find the right blush shade for my skin tone?

We know that figuring out your perfect shade of blush can be a challenge on its own. But as soon as you take into account your skin tone, personal makeup style and all the latest trends, everything else is completely up to you: do you want something more subtle? Bold? Shimmery? Or bronze?

One good tip is to gently pinch your cheeks between your fingers for a few seconds in order to reveal your natural flush and match a suitable blush shade to accentuate it. A blush with golden and coral undertones works well with olive skin, while cooler rose and mauves are good blush choices for those with fair skin.

Melanin rich skin looks especially luminous with berry, plum and hot pinks. “The reason a lot of blushes look ashy on black skin is that they are formulated with white pigment as a base,” says Ateh Jewel, founder of Ateh Beauty.


Meet the experts:


Feeling inspired to upgrade your makeup routine with more beauty products? Check out our guides on the best eyeshadow palettes, best bronzers, and best foundations.