8 Editors’ Choice winners destined for cult status in the Glamour Beauty and Wellness Awards 2025
In addition to the Glamour Beauty and Wellness Awards 2025, we’re also bringing you our Editors’ Choice winners.
The GLAMOUR team has put more than 200 entries through their paces. From viral beauty buys to scientific breakthroughs – there’s been a lot to champion.
We’ve spent months swatching the must-have makeup buys and spritzing clouds of heavenly scented perfume. We’ve slathered on skincare that makes a visible difference and indulgent body care. Not to mention, putting inventive tools, wellness hacks and hair heroes through their paces.
This year, we also wanted to include a special Editors’ Choice category spotlighting new launches from the past 12 months that push the boundaries for performance. So, we created an eighth category – best new beauty product – and trust us when we say it’s been fiercely contested!
We’ve judged each category against strict criteria – efficacy, innovation, inclusivity and sustainability. But, ultimately, the Editors’ Choice winners are those products that wear a superhero cape. You know, the ones that swoop in when you need them most and leave you feeling good, inside and out?
In fact, these winners are so good, they’ve earned a spot in our own beauty routines, too.
Here are all the Editors’ Choice winners in the GLAMOUR Beauty & Wellness Power List Awards 2025 – there really is something for every beauty fan.
Best new product
Vitamin C has always been code for glow, but Medik8 just raised the bar with its next-gen C-Tetra Advanced formula. At its heart is 20% stabilised vitamin C, but the benefits don’t stop there. Medik8 has added hyaluronic acid to the mix for hydration and plant exosomes to reduce inflammation – a buffer that is especially important when using a high-percentage vitamin C and for dark skin prone to post-inflammatory pigmentation.
The clinical results speak for themselves: the C-Tetra Advanced visibly brightens skin in seven days and reduces pollution damage to the skin’s surface by 90%. But what really swung our vote was just how pleasing the milky-thin, gel-serum formula felt on the skin.
Our testers found that it absorbed easily, played nicely under their SPF and didn’t cause breakouts. Also worth noting: the formula is vegan and the bottle is glass, so everything, excluding the pump, can be recycled kerbside.
Shortlisted:
The Inkey List Exosome Hydro-Glow Complex
Amika Frizz-Me-Not Hydrating Anti-Frizz Treatment
Dior Backstage Rosy Glow Stick
Best skin product
This sunscreen for the face is anything but simple. For starters, there’s the science-backed, dual-action formula. An SPF50 protects your skin from today’s sunburn. But it also helps to reverse the signs of sun damage you already have, by evening out your skin tone and visibly reducing dark spots. This comes courtesy of niacinamide and a first-to-market technology that boosts your skin’s ability to produce the antioxidant glutathione.
Everything about Simple’s Invisible UV Fluid SPF50 is considered, including the 100% recyclable packaging. But what will really have you purring with delight is the lightweight texture, which is genuinely invisible on the skin. It’s not greasy or sticky, and it won’t leave a white cast on the skin like a lot of other high-factor sunscreens. Plus, it’s free from perfume, colour and harsh chemicals, so even sensitive skin can reap the benefits.
And the icing on the cake? You get all this innovation for an affordable high street price, which made it a winner for the GLAMOUR team.
Shortlisted:
Dermalogica Daily Microfoliant
Caudalie Vinopure Blemish Control Salicylic Serum
Best wellness product
Not all collagen supplements are created equal. For starters, Vida Glow uses independently conducted, double-blind clinical trials to substantiate the efficacy of its products. Then there's the Pro Collagen+ formula itself – Vida Glow's most innovative product to date.
The powder contains a powerful combination of hydrating hyaluronic acid with marine collagen tripeptides that the brand says are small enough in size to be absorbed by the intestinal tract – all of which means they can be distributed to the skin and make a real difference to the look of fine lines and plumpness from the inside out.
The consistency takes a little getting used to when mixed into a glass of water or juice, but the results we saw after knocking back a daily dose for three months were worth it. Given we lose collagen at a rate of 1% per year after the age of 25, and the boom for collagen banking, this product has become a must-have in our routines.
Spa Ceylon ForestVeda Soothing & Calming Balm
Aromatherapy Associates Relax Deep Bath & Shower Oil
Best tool
When it comes to LED masks, the Silk’n LED EMS Face Mask is tough to beat. Not only do you reap all the skin-smoothing benefits of traditional LED light therapy (thanks to 243 LED light bulbs that penetrate the deepest layers of your skin). But you also experience the added bonus of EMS electrodes – low-level electrical pulses that cause the muscles to contract – to help stimulate the natural production of collagen.
A great choice for those unfamiliar with face tools or looking to learn more, the personalised AI Skin Diagnostic System helps take the guesswork out of the process and optimises its use. Promising results after just 10 minutes of daily use, the long list of advantages – including toning, radiance and battling acne – all sound light years ahead of its time.
Shortlisted:
Shark CryoGlow Under-Eye Cooling & LED Anti-Ageing & Blemish Repair Mask
Best hair product
If you’re looking to create sleek, liquid hair with mirror-like shine, look no further than the Chronos Max styler. The brand promises 3 x faster styling – and they weren’t kidding. While the tool is suited to all hair types, a standout feature is that the ceramic plates are wider than usual, making it easier to style long or thick hair with one or two swipes rather than multiple passes. Plus they heat up in just over 30 seconds and are coated in an ultra-gloss layer for a high-sheen finish.
This being Ghd, there’s also some pretty nifty tech involved. The tool continuously adapts to your movements and adjusts the power and heat accordingly for the best results with less damage. We loved the ease and versatility – whether you want root-to-tip sleekness or to create kinks and loose curls by wrapping your hair around the plates.
We were also impressed with Ghd’s recycling scheme. When you purchase a new electrical item from Ghd you can return your old item free of charge to ensure that it’s recycled where possible or disposed of in a way that’s safe for humans and the environment.
Shortlisted:
Hair By Sam McKnight Cool Girl Barely There Texture Mist
Living Proof Perfect Hair Day Advanced Clean Dry Shampoo
Best fragrance
Perfumes are, by their very nature, like wormholes to other places. In the case of Molton Brown's Bluebell & Wild Strawberry EDP, that place would be a forest in spring. Fruity and floral, you've never smelt bluebells like this: brightened with a juicy burst of wild strawberry mixed with citrusy bergamot; warmed by amber and given a distinct green, earthy tinge thanks to violet leaf.
Sweet, but not sickly, the GLAMOUR team were particularly impressed by its powerful sillage that lasts all day long without fading. Not to mention, it's the perfect mood booster on grey autumn days.
Shortlisted:
Parfums de Marly Valaya Exclusif EDP
Bamford Glasshouse Collection Tomentosum Geranium Candle
Best body product
After last year’s body care boom, finding new ways to indulge in this category is still a priority. Bringing the spa experience straight to your bathroom, Rituals elevates the shower to heady heights with The Ritual of Yozakura Cherish The Night Rich Foaming Shower Gel.
The luxurious formula transforms from a gel into a velvety foam, instantly filling your bathroom with the heavenly fragrance combination of white flowers, vanilla and almond milk. The antioxidants from the black rice and Yoshino cherry help to improve the texture of your skin with every wash, leaving it feeling nourished, revitalised and squeaky clean, while the scent delicately lingers long after you’ve dried off.
Better still, Rituals is a Certified B Corp – meaning it meets high standards of social and environmental performance, transparency and accountability.
Shortlisted:
Rose & Caramel So So Dark Self Tanning Serum
Best makeup product
Who says the sequel is never as good as the original? Born from the OG Skin Nova, Vieve Super Skin Nova promises to be the hardest-working product in your makeup bag.
A supercharged skincare-makeup hybrid, the moisturising primer is a richer formulation than the original with 33 skin-loving ingredients, including niacinamide, rose water, shea butter, orchid extract and a blend of seven different hyaluronic acids. The result is a deeply nourished, instantly smoothed complexion.
Perfect for all skin types, it can be used as a base for your makeup to make it last longer or as the cherry on top of your routine for bright, effortless radiance all year round – especially during the colder months. Ready, set, glow!
Bonus points go to the recyclable glass pot Vieve's Super Skin Nova is housed in and its partnership with Beauty Banks, which gets much needed self-care and hygiene items to those in need.
Shortlisted:
No7 Pro Artist Soft Glow Cream Bronzer
Morphe ChromaPlus 6-Pan Eyeshadow Palette
Photographer: Cameron Bensley
Prop Stylist: Megan Mandeville
Global Creative Director: Amelia Trevette
European Design Director: Eilidh Williamson
Associate Beauty Director: Fiona Embleton
Associate Visuals Editor: Louisa Bryant
