Celebrity Boys In Beauty
Remember the days when beauty was a female-dominated industry? Boy, are we glad those days are over! Check out our top 10 guys to step into the beauty spotlight and make us swoon...
PA PhotosBrand Beckham went into over-drive back in 2005 when celebrity fragrance powerhouse Coty released David Beckham Instinct, and women swarmed the scent stands for the chance to have their fellas smell just like Becks. Four years and six fragrances later, the Beckhams are unstoppable in the world of scent and regularly top the celebrity fragrance charts – and with steamy, undeniably sexy ad campaigns featuring David mostly shirtless, who are we to argue? >>
By Jessica David
They say: “Admired the world over for his immense talent and effortless style, David Beckham exudes glamour and masculinity. Signature Story For Him embodies his iconic look and visionary spirit in a complex, woody, aromatic fragrance. This suave fragrance underlines the assertive elegance and sophistication of the man that wears it.”
We say: Sounds good to us!
PA PhotosWhen Givenchy launched Play in 2008 – a warm, woody and undeniably cool fragrance for men inspired by a certain ‘portable multimedia technology’ device – who better to head up the campaign than the all-singing, all-hip-shaking Justin Timberlake? The Sexy Back singer has since adorned whopping billboards across the nation and, for this, Givenchy, we are eternally grateful. >>
Justin says: "When they told me that they wanted me to be involved in the process of creating a fragrance, the design of the bottle and… you know the overall image… it became exciting to me.”
They say: “Givenchy chose Justin Timberlake, not only for his star quality, but because he is a world recognized trendsetter who redefines modern elegance”
We say: Whatever, we just think he looks HOT!
PA PhotosLACOSTE launched new scent Challenge in July 2009 and we were more than tickled-pink to see Hayden Christensenheading up the campaign. This energetic fragrance is designed to inspire the wearer to embrace whatever challenges life throws at him; it’s motto: ‘Never resist the call of the game’. Now, us girls enjoy a challenge as much as anyone – but we think bagging Hayden might be a stretch too far (curse you, Rachel Bilson!) >>
They say: “[His] playful charm, active persona and natural style make him the perfect embodiment of the brand’s youthful, modern edge.”
Hayden says: “I’m an active guy and I always try to face what life throws at me head on, so I really identify with the ethos of the fragrance… To me, LACOSTE is a brand that inspires men to embrace life’s challenges with a stylish flair and masculine elegance.”
We say: Well, as long as Hayden continues to smoulder in those ads, we’re sold!
PA PhotosLancôme Homme is all about overt masculinity, so who better to head up the brand than the seductive, charming and oh-so Bond-esque Mr. Clive Owen. This is the man who out-sexed Jude Law in Closer and can make us GLAMOUR girls swoon with the merest of brooding looks, and if using Lancôme can give our fellas a similarly naughty twinkle-in-the-eye, who are we to argue? >>
They say: “A man of few words, this A-list celebrity knows how to grasp life with both hands. Mysterious and powerful, Lancôme has found in Clive Owen the ideal incarnation of its male face.”
We say: A match made in brand heaven.
PA PhotosPicture this: A tropical island; crystal blue ocean waves; a cliff just waiting for a rugged man to dive off it… seriously, who could have encapsulated the spirit of Davidoff’s classic Cool Water better than Josh Holloway? The sexily dishevelled LOST actor became the face (and body) of the cult fragrance in 2008 and, what’s more, the TV spots offer more shirt-less action than we ever got in LOST. >>
They say: “Davidoff Cool Water is a unique emblematic fragrance that epitomizes energy, intensity and freshness. For the worldwide campaign, Josh Holloway characterizes these traits and exudes masculinity, sensuality, and power.”
We say: With arms like that, who are we to argue?
PA PhotosIf diamonds are a girls’ best friend, then Josh Harnett surely comes a close second. The smouldering Sin City star became the first celeb man Armani has ever used in a fragrance campaign when he chosen to be the face of Diamonds For Men – a ‘compelling, sensual and’, ahem, ‘virile’ scent (oh-er). >>
They say: “Giorgio Armani was looking for a young, definitively masculine man to embody Diamonds for Men, someone who would reflect the bold allure of the new generation of actors. Josh Hartnett epitomises this generation through his onscreen charisma, his elegance and his sensuality.”
We say: And just like diamonds, we find him pretty hard to resist.
PA PhotosEwan McGregor is no stranger to danger! The sexy Scotsman swapped his kilt for leathers back in 2004, spending three months and 20,000 miles riding his motorbike around the world. Then in 2007, he took part in another motorcycle expedition, riding from the northernmost point in his native Scotland to the southernmost tip of Africa. Looking for a celeb to become the face of Adventure? Hmm, you can see where Davidoff were going with this one… >>
They say: “Far from the bright lights of Hollywood, with Davidoff Adventure [Ewan] is reliving the excitement of his own real-life adventures.”
Ewan says: “The thing about a real journey is that you have to lose control of it. You can't control an adventure. You have to give yourself in to accepting whatever experience is round the corner. And you never have any idea what that might be."
We say: Rugged good looks and a penchant for adventure? Where do we sign up?!
PA PhotosYves Saint Laurent were looking for a face to convey ‘seductive masculinity - combining strength and sensitivity, making him totally irresistible’. Who better to provide said lovely face than brooding, beautiful, Frency fancy, Olivier Martinez. >>
They say: “Sure of himself and his masculinity… Olivier Martinez lent his strong presence and sensitivity to L’Homme Yves Saint Laurent, whose spirit he personifies throughout the entire campaign.”
We say: We can’t speak French, but we’ll let the girlish swooning do the talking.
PA Photos‘Is there a doctor in the house?’ cried L’Oréal Paris. Patrick Dempsey came a’ calling. Following in Matthew Fox’s fine footsteps (what is it with L’Oréal and on-screen doctors!?), the beauty heavyweights signed Patrick to be the face of their skin and hair care products in early 2009, and we agree, he’s just what the beauty doctor ordered. >>
They say: “Patrick Dempsey is currently one of Hollywood's best known actors, thanks to the success of the series Grey’s Anatomy. Patrick Dempsey embodies the L’Oréal Paris brand with his generosity, his naturalness and especially his sincerity!”
Patrick says: “It is a great honour for me to become part of the L’Oréal Paris family. I love the dynamic energy of the brand, which constantly innovates to provide men and women all over the world with high quality products at the leading edge of technology.”
We say: He’s enough to put a healthy glow in any gal’s cheeks!
Rex FeaturesWhen Dolce and Gabbana were looking for ‘The One’, they wanted ‘charismatic and seductive, elegant and sophisticated, a modern hedonist who never passes by unobserved.’ They got Matthew McConaughey who, let’s face it, never passes us GLAMOUR girls by unobserved. Especially when he’s working out. On a beach. Shirtless. And one can’t deny Matthew looks super-smooth in the TV spot; rushing through the Parisian streets in head-to-toe D&G. Pure class. >>
They say: “We wanted a man who could attract you with his masculinity, a self-assured man who loves to please himself and others, and who is charismatic and athletic, sensual and elegant. We wanted a man who could play with his own vanity, a seducer blessed with self-irony. Matthew is certainly the kind of man who fully embodies what we wanted for our The One!”
We say: Matthew's as smooth in this ad as his chest!
