The best January sales 2023 for a new year saving, according to our shopping editor
The best January sales are in full swing, providing the perfect opportunity to bag a new year bargain. Granted, it feels as though Black Friday and the Boxing Day sales have only just been and gone – but they left a sizeable sales-shaped hole in our hearts. And let's face it: January is bleak. Luckily, the January sales inject retail therapy-induced endorphins into our veins and serve up discounts on everything from GANNI dresses to MAC eyeshadow palettes, Dyson hair straighteners and Daily Sleeper pyjama sets. Nothing like starting the year on a high.
What's more, research has suggested that the January sales are - for many retailers - actually bigger than Black Friday (since lots of brands have high quality products to sell after Christmas and ahead of the Spring season). But if you want to be sustainable about the way you take advantage, you'll want to do some purchase planning to ensure you only buy the pieces you want and need. No impulse buys round these parts. It's time to get ahead.
When did the January sales start? | Are the January sales bigger than Black Friday? | How to shop the January sales sustainably | What are the best things to buy in the January sales?
Best January sales 2023 at a glance:
- Over 1,400 wardrobe heroes in the Free People January sale
- Up to 70% off designer fashion at Net-A-Porter
- Further reductions at ASOS, now up to 80% off
- John Lewis: up to 60% off womenswear, up to 50% off home and up to 30% off beauty and fragrance
- Up to 75% off at Karen Millen
- Savings of up to £1,100 on luxury mattresses and sleep bundles at Simba Sleep
- Up to 70% off sex toys, lingerie, bondage and other sexual wellness essentials at Lovehoney
When did the January sales start?
The January sales - despite their name - actually started on Boxing Day. They usually run 'til the first week of January, but this year, many brands are running them throughout the month. Our favourite retailers - from Net-A-Porter to ASOS - have reduced their prices by up to 70% selected lines, which means you can pick up the pieces you can't usually justify at a more accessible price. We're thinking timeless winter coats, coffee machines, designer handbags... the lot.
Are the January sales bigger than Black Friday?
Most retailers take part in both the January sales and Cyber Week shopping events, and the jury. is still out on which is better. While Black Friday deals tend to fall under the “site-wide sales” category – that is, an offer like 30% off everything – January sales tend to see larger discounts on more select lines. At face value, it could be argued that you're more likely to make a strong saving in January. Retailers have all of their autumn/winter stock to shift ahead of the new year - despite the freezing temps going nowhere.
How to shop the January sales sustainably:
We're always cautious about encouraging over-consumption, particularly after a period of gift-giving and decadence. But we're also aware that we're amidst a cost-of-living crisis, and the sales can be the best time to pick up capsule wardrobe staples that you actually need, for less. Sales don't need to be a breeding ground for unsustainable behaviour if you shop them smartly: don't impulse buy, invest in pieces that will stand the test of time and try and avoid prints and patterns that will likely be out-dated in a couple of seasons to come.
What are the best things to buy in the January sales? Scroll for our full edit of the best January sales to shop today.
1. Free People
The Free People sale section is a treasure trove of influencer-adored wardrobe staples, particularly if you're looking to get ahead of the new season with some pieces that'll see you through to summer. The brand has selected just over 1,400 pieces to be discounted this January – but ahead, a couple of our favourites.
2. ASOS
Sure, ASOS seems to be running a sale in practically every week of the year, but that's no reason to overlook the ASOS January sale. Not least because a plethora of the pieces in your wishlist are highly likely to have been reduced. You can save up to 80% on ASOS own-brand and branded pieces right now. Run, don't walk towards this one.
3. Net-A-Porter
The Net-A-Porter winter sale is every fashion editor's kryptonite – and if you thought it was good in 2022, just wait 'til you see the selection of pieces with a whopping 70% (!) off. Net-A-Porter hosts almost every major designer brand of the moment – from Jimmy Choo and Re-Done to Gucci, Victoria Beckham, Chloé, Balenciaga and hundreds more – as well as an myriad of mid-priced labels loved by the fashion-pack and influencers alike – we're talking Rejina Pyo, Rixo, Faithfull The Brand and Ganni. But this can, of course, make shopping there feel like more of a pipe dream than reality. That is, until, their January sale launches. Right now, you can shop designer fashion and luxury beauty with up to 70% off.
4. Karen Millen
For office staples and chic AF loungewear, look no further than the Karen Millen sale. Their selection of sharp, tailored blazer are a force to be reckoned with. One in every colour, please.
5. John Lewis
Right now at the high-street hero that is John Lewis, you can save up to 60% off womenswear, up to 50% off home and up to 30% off beauty and fragrance. Their epic array of in-house and external brands needs no introduction – but in the name of going above and beyond, may we point you in the direction of their enviable array of discounted Whistles? So, so good.
6. Farfetch
Over on Farfetch right now, brands including Off-White, Jenner-adorned Khaite, JW Anderson, Versace, Balenciaga and Balmain are all reduced in price - and we're here for every single joyous piece.
7. Missoma
Missoma Jewellery is loved by so many celebrities - from Em Rata to Florence Pugh and Bella Hadid. Even Meghan Markle, Kendall Jenner and J-Lo have been spotted wearing the brand. If it's good enough for all of our favourite A-listers, we're be daft to pass up a chance to invest with up to 60% off. Right?
8. Selfridges
Though Selfridges' winter sale has now ended, the discounts in the Women's Clearance section continue to go strong. We've got our eyes on discounted Sweaty Betty sports bras and gym leggings – in the name of that new years' wellness kick.
9. & Other Stories
The home of Scandi-cool on the high street is & Other Stories. Stat. So it's no surprise that their sale section forever goes down a treat with influencers and fashion editors alike. Pick up stalwart staples including wool coats, suer-soft knitwear and chunky winter boots with epic savings.
10. Arket
11. Mango
12. Lovehoney
The best sex toys have become mainstays in our self-care routines in 2023, with searches for clit vibrators, bullet vibrators and rabbit vibrators all skyrocketing to never-seen-before heights. This January, save up to 70% on sex toys, lingerie and bondage products in the Lovehoney winter sale. Below, our top picks:
- 70% off Lovehoney Daydream Rechargeable Clitoral Vibrator - £39.99 down to £12.00
- 60% off Mantric Rechargeable Wand Vibrator - £69.99 down to £27.99
- 50% off Lovehoney Secret Sensations Remote Control Love Egg - £39.99 down to £19.99
- 40% off Lovehoney Deluxe Extra Powerful Mains Powered Magic Wand Vibrator - £79.99 down to £47.99
- 30% off Womanizer Starlet 2 - £69.99 down to £48.99
- 70% off Bondage Boutique Leopard Print Hogtie - £19.99 down to £6.00
- 50% off Bed of Roses Over-the-Door Restraint - £24.99 down to £12.49
- 40% off Bondage Boutique Bound to Please Purple Under Mattress Restraint - £44.99 down to £26.99
- 70% off Lovehoney Mindful Pink Leopard Print Seamless Body - £29.99 down to £9.00
13. Simba Sleep
The only sleep-tech brand worth knowing is offering big savings of up to 60% off this January – and since they know a thing or two about sleep-inducing mattress deals, bedding and bed frames, you don't want to miss out.
14. Amazon
Don't overlook Amazon in your search for January bargains. Forget what you thought you knew: Amazon isn’t just a treasure trove of deals on OLED TVs, laptops, fitness trackers, electric toothbrushes, cordless Shark vacuum cleaners, Samsung tablets, air fryers and other boring homeware purchases. Of course, they’re epic, but their beauty and fashion deals are pretty stellar, too. At Amazon this January, you'll find new deals every day in their Daily Deals section.
15. Boots
Let us guess: post-Christmas, your skincare, makeup and haircare probably needs topping up. Or perhaps, you’re on the hunt for a beauty gift set for the January babies in your life? Or how about a new pair of hair straighteners to elevate your new year ‘do? Whatever it is you’re after, the Boots January sale spans across all categories - from baby to beauty electricals - and features the vast array of big names you know and love the store for stocking. Seasonal sales don’t get much better than this.
16. LookFantastic
We guarantee they’ll be so much you want to add to your checkout in LookFantastic’s epic January beauty sale, which is serving up to 50% off brands like Liz Earle, Living Proof, Clinique and Yves Saint Laurent. Your at-home pamper regime just got a whole lot better.
17. Monica Vinader
Monica Vinader's iconic January sale launched on Boxing Day, allowing you to save on their celeb-adored necklaces, rings, bracelets and earrings. RUN, while you can still get 60% off their timeless, beautifully-crafted gold jewellery.
18. CurrentBody
The brains behind that bestselling Emily in Paris LED face mask, CurrentBody - A.K.A. the beauty gadgets experts – has launched a selection of January deals that are not to be missed. Save up to 65% off best-selling brands such as SmoothSkin, FOREO, CurrentBody Skin, LELO and many more. Yep: more than half price.
19. AllSaints
Save up to 50% on AllSaints' usually-quite-expensive wardrobe staples – then take an extra 20% off them all – from leather handbags to their iconic leather jackets, party dresses and knitwear. Don't say we don't treat you.
20. Everlane
Ever wondered where celebs and fashion editors shop for their basics? Everlane. That's where. Founded in the US back in 2010, Everlane has a focus on good-quality, timeless basics that their customers will wear again and again – and everything fits like a total dream. Meghan Markle wore Everlane's £138 tan tote for her first-ever public appearance with Prince Harry as her husband back in 2018 – (it subsequently sold out), while the likes of Angelina Jolie, Sienna Miller, and Karlie Kloss have also all been spotted wearing coats, T-shirts and trousers by the brand.
Right now, save up to 60% in the Everlane sale section - including discounts on the bestselling Cheeky Jeans and rollneck jumpers.
21. Kitri
Influencer-adored Kitri is the sustainable brand behind some of the most sought-after prints of the season. Their summer dresses are a wedding guest dream, while their knitwear is among the cutest and most mood-boosting on the market. Go on, take a scroll.
For more from our Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx.
