The best Huda Beauty, Kayali & Wishful products to shop, now they're available on ASOS
No one does a full face of makeup quite like Huda Kattan. The makeup artist and OG influencer, not to mention GLAMOUR’s Women of the Year Entrepreneurial Gamechanger, knows a thing or two about creating looks with bold colours, big lashes and a blinding highlighter. So when we heard her hugely successful (we're talking 48 million Instagram followers and four million YouTube subscribers) Huda Beauty makeup line was landing on ASOS, we couldn't wait to start shopping.
Since launching her first makeup products with Huda Beauty back in 2011, she has followed up with fragrance with Kayali in 2018 and later went on to expand into skincare with her new line, Wishful, in early 2020.
Aside from creating cult favourite beauty products, most recently Kattan has been using her platform to call on the beauty industry to change its toxic unrealistic standards. She doesn't use any filters on her Instagram account and has long been open about her use of Botox and fillers.
Speaking to GLAMOUR in March, Kattan said, “I see skincare campaigns that are using makeup, and it makes me mad, there should be a disclaimer on all social media platforms, including Snapchat - they should be asking, Has this photo been altered? And there should be a box to tick if it has been. Likewise with surgery, if an influencer has had Botox or filler and is advertising skin care or makeup, this should be stated.” As if you couldn't love her more.
So, what to shop as her brands launch on ASOS for the first time? Fans have long loved her full coverage, super glam looks and easy-to-follow tutorials, so Huda's matte lipsticks (Girls Trip is a must-have) slick eyeshadow palettes (Naughty Nude has been one of our favourite eyeshadow palette releases of the past year) and lash-lengthening mascara are pretty popular. We're die-hard fans of the Huda Beauty #FauxFilter Skin Finish Buildable Coverage Foundation Stick (it's lightweight, creamy and melts seamlessly into the skin, serving up a filtered finish that lasts all day) and the Build & Buff foundation brush is a makeup bag staple.
With free next day delivery for ASOS Premier shoppers, we're over the moon that you can now get your hands on a selection of products from all three of Kattan's brands faster than ever before. If you're not sure where to start, allow us to reveal the must-have products and treat-yourself buys to shop before they sell out.




