The baby brow is the super flattering eyebrow trend Hailey Bieber and Rosie Huntington-Whiteley swear by
You’re not alone if you sense that your beauty routine has got increasingly more low maintenance over the past 18 months. With salons having been shut for a good chunk of that time, we had to learn to adapt our normal grooming habits for a world that didn’t allow for last-minute waxes and spur-of-the-moment trims. Sure, for our body hair this didn’t present too much of an issue, but when it came to our brows (which let’s face it require an expert hand), we were at a loss with what to do with them.
And while we honestly couldn’t be happier to have our usual waxing, threading, tinting and microblading appointments back, when it comes to the daily styling of our brows, we kinda, sorta enjoyed the laissez-faire approach. In fact, not having to pencil our brows in every day was a bit of a treat. And the best bit is, our laid-back brow looks have grown on us. So much so that we’re keen to carry on embracing them. In particular when it comes to what Owner and CEO of Rubis, Fides Baldesberger has dubbed ‘the baby brow’.
Baby brows, as favoured by Hailey Bieber, Bella Hadid and Rosie Huntington-Whiteley, involve keeping a relatively neat shape (plucking a few rogue hairs or having them tidied at a salon) and then using a brush to ensure the hairs are standing at full length before fixing them with a soap or gel. It's low-maintenance, high reward beauty.
"The baby brow allows your au natural brows to shine," explains Fides, "the brow is gently brushed then left to their own devices."
Although the baby brow may look pretty effortless, Fides says you still need to create a solid structure and shape to your arch to define the brows and tame the brows. Either explain to your brow beautician exactly how you like to wear your brows every day or simply tidy them up yourself at home.
If you do want to go for the at-home method, Fides has some top tips. “Your holy grail for perfect brows will be a good pair of tweezers and a solid brow arch”, says Fides. “Invest in a pair of fine-tipped, slanted edge tweezers so you can precisely pluck even the smallest hairs. You want a pair of tweezers that are sharp to grab onto each individual hair and won't slide off mid-pluck."
Here's how to create the perfect arch for your brow:
Take your tweezers and hold them straight up in line with the tear duct, this is where your brow should begin.
Then hold the tweezers in line with the peak of the eye's iris and make sure this is where the highest point of your arch is.
Finally, taking the tweezers at a 45-degree angle towards the outer corner of the eye, you will be able to guide the end of your arch.
To add slight definition to the brows, pluck the hairs that grow outside the shape of your natural arch
“Once you have the shape of your arch, creating the on-trend brow is simple," assures Fides. "Take a spoolie and brush the hair outwards in the direction the hairs grow. You will need to take a bar of soap or a brow gel to fixate the hairs into in place.”
Voila.
If you're looking for the perfect no-fuss setting soaps and gels for your baby brows, we've got you covered with the best...
Best for ease
Charlotte Tilbury Brow Fix Sculpting Gel, £19, Feelunique
If you're short on time, you can ditch the spoolie all together thanks to this handy wand. With a thick brush, simply brush your brows up and go - the clear gel will keep brows looking light and feathery all day long.
Best for staying-power
Anastasia Beverly Hills Brow Freeze, £23, Space NK
Once you've brushed up your brows, coat your spoolie in this thick gel and lightly set the strands in place. Be warned: once they're set, they won't budge.
Best for a natural finish
West Barn Co Soap Brows, £15, Beauty Bay
This stuff is the original soap product for brows. Mist a setting spray (or even some water) onto the product and run the accompanying spoolie through it before working it through brows. Makeup artists swear by this stuff.
Best budget buy
NYX Professional Makeup Brow Glue Instant Brow Styler, £6.50, Boots
This tube is a little small and the tiny wand requires a little bit more work, but for £6.50 the results are seriously impressive. Expect natural-looking brows that aren't in the slightest bit crispy.
Best for a fluffy finish
Iconic London Brow Silk and Brush, £20, Look Fantastic
The great thing about this product is the brush. It works in a similar way to Soap Brows, but instead of a spoolie you use the partnering super-fluffy brush. It guarantees a feathery finish, perfect for baby brows.
