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Before becoming a parent, you might find mummy-and-me outfits a little cringe. But there's something about being a mum that means you'll actively want to dress similar to your little one, especially as the years in which they are amenable to being styled by you are limited. As the old saying goes: the days are long, but the years are short.
Luckily, the high street got the memo, and there are plenty of great stores that offer adorable cute mummy-and-me outfits for adults and kids, guaranteed to get you a lot of love on the ‘gram. There are even high-end boutiques, like Dôen and Needle & Thread, who make gorgeous occasionwear so that you can twin with your mini-me on special occasions, too, whether that’s a wedding or a family photoshoot. And if dad, the dog, or your uncle are feeling left out, fear not – some shops can cater to the whole family…
The best places to shop cute mummy-and-me outfits at a glance:
- Best Budget: H&M
- Best for Basics: Mango
- Best for Family Photos: Dôen
- Best Casual Wear: Boden
- Best Special Occasion: Needle & Thread
1. H&M
H&M doesn’t have exact matches for mother and child, but they do have a lot of fun coordinating styles. Think graphic sweatshirts for your trip to Disney or brightly coloured sweaters that’ll ensure you both stand out in a crowd. (Key for more than just style points when you have little ones.) And you just know you can count on H&M for styles that won’t set you back too much.
- Shipping: Free shipping over £30
- Return policy: Within 30 days, excluding delivery fee
- Pros: Trendy; affordable
- Cons: Limited matching options
Save when you shop for matching mommy-and-me outfits with these H&M promo codes.
2. Boden
The classic British label is full of playful and vibrant tees, sweaters, leggings, rompers, and even bathing suits—whatever your little one needs to stock their wardrobe. And lucky for those on the hunt for a mother-daughter style, the brand stocks some great options. Though they’re admittedly more directed towards siblings, you will find a few choices for the leaders of the pack in the proverbial racks.
- Return policy: Within 90 days
- Shipping: Free for orders over £50
- Pros: Uniquely colourful options; all kinds of wardrobe staples
- Cons: Limited adult styles for family outfits
Save when you shop for matching mommy-and-me outfits with these Boden promo codes.
3. Mango
Mango has long been a high street favourite thanks to its designer-inspired collections. The same approach has been taken when it comes to its kidswear, which expertly taps into current trends, while also feeling timeless and classic. With something for every aesthetic – whether you and your mini-me are into cottage-core or quiet luxury – you’re guaranteed to find sweet matching pieces for everyday.
- Shipping: Free over £30
- Returns: Free within 30 days
- Pros: Design-led pieces that don’t feel too twee
- Cons: There aren’t any exact matches, sadly!
Save when you shop mummy and me outfits with these Mango discount codes.
4. Zara
There are several truisms in life: death, taxes, and the fact that any Baby Zara outfit you buy will get your child the most compliments, fact. The supremely cool collections on offer include jumpsuits, leather trousers and trench coats – all very easy to match with.
- Shipping: Free over £30
- Returns: Free within 30 days
- Pros: Same great quality for kids as for grown-ups
- Cons: We wish that some of the kids stuff was available in adult sizes too!
Save when you shop mummy and me outfits with these Zara discount codes.
For a special occasion, such as a family wedding, there’s nothing sweeter than a Needle & Thread mummy and me moment. There are both matching styles, as well as just a huge collection of kidswear in general, so you can go as coordinated as you wish while still finding something to suit you both. We particularly love the flower girl styles, which are so timelessly pretty and fun, with details like sequins and frills sure to thrill little princesses.
6. Hunza G
An instantly recognisable classic, start investing in your little one’s wardrobe early on with a Hunza G. Popular with women due to their stretchy, one-size-fits-all nature, the seersucker crinkle fabric fits you no matter what stage of life you’re at – whether that’s pre or post baby, or during pregnancy. The mini-me designs are just as cute as the grown-up versions, with bows and ruffle details, and are available in many of the same colours. And while they are on the expensive side, the fabric means that they’ll fit for years to come, so think of it as 5 years worth of swimsuits in one.
- Shipping:£3.50
- Returns: Free within 45 days
- Pros: They’ll fit for years to come
- Cons: Expensive
7. Love Shack Fancy
If you’re a girly girl, then Love Shack Fancy will already be on your radar. Known for its florals, pinks and ruffles, it’s inexcusably saccharine sweet. The mommy and me collection taps into this, with cute matching takes on cropped jackets, ra-ra skirts and floaty dresses. If you’ve got a Barbie girl for a daughter, then these pieces are undeniably for you.
- Shipping: Calculated at checkout
- Returns: No international returns
- Pros: Unique, pretty designs
- Cons: No international returns
8. Dôen
If you were looking for an excuse to buy some of cool California brand Dôen’s stylish boho dresses, then let this be it. Beloved by influencers like Millie Mackintosh, the designs are really popular for pregnancy, with their floaty skirts and smocked bodices. The matching options for little girls are particularly adorable and are Insta-gold.
9. Christian Louboutin
Why wait for a special occasion to get your first pair of red soles? Launched last year, the children's collection features ballerinas, booties and pumps, all with Louboutin's instantly recognisable design features, such as bows, glitter and of course, that signature red sole! And don't worry - there's not a neck-breaking high heel in sight for little ones.
- Shipping: Free
- Returns: Within 30 days
- Pros: A lot of choice
- Cons: Expensive - best reserved for special occasions
10. La Coqueta x Hill House Home
Two of our absolute favourite brands, La Coqueta and Hill House Home, have teamed up for an incredible fourteen-piece, limited-edition capsule for Mama & Mini - and you're quite honestly going to want the lot. The collab, which is soon to be all over your Insta feed, is a fusion of Hill House Home’s feminine and elegant aesthetic, paired effortlessly with La Coqueta’s timeless, traditional designs for children.
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“I have long been a fan of Hill House Home and Nell’s beautiful designs, so it has been a total pleasure to collaborate on a collection for mama and mini, bringing our two distinctive design aesthetics to each other’s customer," said Celia Muñoz, Founder & Creative Director of La Coqueta, whilst Nell Diamond, Founder & CEO of Hill House Home, added: “I have been a La Coqueta customer for years, they are truly experts at what they do. It was a dream to work alongside Celia and their talented team. It’s so special to see our heritage prints on their classic silhouettes and vice versa – we took a couple prints from each of our archives and placed them on our best-selling styles." We'll take the lot, thank you.
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11. Smock London
Who said smocking was just for kids?! We love a bit of smocking ourselves, and British designers Smock London have answered our prayers, creating gorgeous mummy-sized versions of their sweet girls' dresses. Though not all exact matches, that's all part of the charm. We love the old-fashioned, cottage-core aesthetic.
- Shipping: Free over £100
- Returns: Within 14 days
- Pros: Beautifully handmade
- Cons: Each dress takes three days to make, so patience is needed for delivery
After something else? Shop the best maternity clothes, best baby clothes, best baby changing bags, nursing bras, maternity nightwear and postpartum swimwear. This story originally appeared on GLAMOUR US.
