Maura Higgins debuts the cutest flicked bob on the TV BAFTAs red carpet

The 'do of the summer.
Image may contain Adult Person Face Head Black Hair Hair and Ponytail maura higgins
Kate Green/BAFTA/Getty Images

Ever since Maura Higgins graced our screens in Love Island's epic 2019 season, she's been nothing short of a national icon. Who else could have brought us such timeless zingers as “I'd rather stick pins in my eyeballs, to be honest," and "I'm not going to let anyone talk about me like a piece of garbage.” Preach, Maura.

Not only is Higgins endlessly quotable, she's also something of a style icon — and her latest look is no exception. The reality star made an appearance at the 2025 TV BAFTAs wearing a mint green backless halter gown and a brand new flicked bob.

Read More
Who is Maura Higgins? Everything you need to know about the I'm A Celebrity star

From Love Island to Dancing on Ice and an imminent movie role.

Image may contain: Helena Mattsson, Head, Person, Face, Happy, Smile, Photography, Portrait, and Hair

Her new 'do, courtesy of hairstylist Carl Bembridge, reached just past her chin and was styled in a sharp flick away from her face. She wore the new cropped look in a slick half-up, half-down style showing off her dangly silver earrings.

Image may contain Back Body Part Person Adult Shoulder Hair Fashion Black Hair Face and Head
Stuart C. Wilson/Getty Images

Bembridge explained that the look was actually achieved using a clip-in piece. He “plaited her natural longer hair and hid it under clip in extensions to fake the shorter hair look,” he says. "I flicked the ends out used the Mini Slim Ghd Styler brushing through with my Carl Bembridge Pro Elite Hairbrush. I finished with the Colorwow Texas Hold ‘em to hold the style in place then seal the deal with the Extra Mist-icle Shine Spray."

He adds, “I sprayed a generous amount of Colorwow Dream Coat to combat humidity on Maura’s natural curly hair and blow dried her hair with the Dyson supersonic hairdryer.”

Why did you want to try out a flicked bob, Maura Higgins? Well, to quote Higgins herself, I counter, "why are ya asking her that?!" I might also counter with: because flicked bobs are back.

Higgins' new look could not be more on trend. For the last few months, bobs have been all the rage (yes, we are looking at you and your c*unty little bob, White Lotus' Leslie Bibb!), but the flicked bob in particular is experiencing a real resurgence.

The look first sprung up (or should we say flicked up) in the ‘60s, but it wasn’t until the early aughts that it really hit its stride. Everyone from Jackie Kennedy to the Spice Girls has rocked the fun, edgy look — and now, we can add Higgins to the list.

Image may contain Fashion Clothing Dress Formal Wear Gown Wedding Wedding Gown Adult Person and Premiere
Kate Green/BAFTA/Getty Images
Read More
What ages are the Love Island: All Stars cast?

Here's everything you need to know.

Image may contain: Ward Horton, Kim Kardashian, Clothing, Swimwear, Fun, Person, Tourist, Vacation, Adult, Face, and Happy

As hair stylist Tom Smith previously told us, the perfect flicked bob has “minimal layers – with or without a fringe – that's flipped out at the ends, either with perfect precision or a more undone texture." And, of course, Higgins totally nailed it.