Wait... did Kim Kardashian and Lewis Hamilton just hard-launch their relationship at the Super Bowl?

It's giving a Drive to Survive and The Kardashians crossover episode.
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Have you heard about Lewis Hamilton and Kim Kardashian? No, seriously.

Kylie Jenner and Timothée Chalamet are not the only surprise couple in the Jenner-Kardashian clan. And no, we're not talking about Kendall Jenner and Bad Bunny's on-again, off-again relationship.

The internet has been buzzing ever since The Sun reported that Hamilton and Kardashian had been secretly dating, prompting fans of both stars to hunt for clues.

But it seems we won’t need to play detective anymore — the couple made their romance public at the 2026 Super Bowl. Here’s everything we know so far about the Kim Kardashian and Lewis Hamilton dating rumours.

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Kim Kardashian and Lewis Hamilton relationship timeline

September 2014

They were first pictured together at the 2014 GQ Man of the Year Awards, alongside their respective previous partners, Kanye West and Nicole Scherzinger.

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April 2015

West and Hamilton appear to be fast friends, with the F1 driver even going to his Coachella set in 2015 alongside Kim and the rest of the family. Both Hamilton and Kardashian were honoured at the WSJ 2021 Innovator Awards.

Hamilton even spent Easter with the Kardashian-West family, with Kanye West recalling, “Lewis Hamilton’s over at my house, and we’re playing some music in my studio. We’re having an Easter brunch and all of the family’s there, my wife’s family, my friends, everything. And everybody’s like, ‘What is this music?’ And I’m like, ‘It’s Lewis Hamilton’s music.’ They’re like, ‘Oh my God. It’s really good!’”

December 2025

The two were first linked over New Year’s Eve, when they both attended Kate Hudson’s party in Aspen, Colorado. Although not photographed together at the time, the two began popping up in the same places.

February 2026

Kardashian and Hamilton were spotted together in Paris, arriving at a luxury hotel in the same SUV. Sources told People that it was “a romantic meetup,” noting that the pair had even reportedly flown in together from the U.K., fuelling speculation that their relationship was heating up.

The Sun claimed on 2 February that Kardashian arrived in the UK on Saturday for a “romantic” weekend in the Cotswolds with Hamilton at Estelle Manor. A source told The Sun that they had “couple's facilities” booked “just for them.”

The new sports–reality TV crossover couple made things official at the 2026 Super Bowl. Kardashian and Hamilton held hands and sat side by side in the stadium, and photos of the pair quickly went viral, with social media abuzz over their glamorous appearance and undeniable chemistry.

Instagram content

According to TMZ and Entertainment Tonight, the Super Bowl debut wasn’t just a casual outing — it was a carefully orchestrated moment that came after weeks of mounting speculation. Basically, it was a hard launch.

A source tells ET, “Kim and Lewis are spending more time together and seeing where things are going. They’ve been friends and known each other for years but are now exploring a romantic relationship. Kim took a long break from dating as she focused her energy on her family and work, and this has been a fun and refreshing change for her. She’s very intentional about who she lets into her life.”

Who has Lewis Hamilton dated previously?

Hamilton dated singer and actress Nicole Scherzinger from 2007 to 2015. Since then, he has been rumoured to have dated several celebrities, including Rihanna, Rita Ora, Bella Hadid and Kendall Jenner — Kim's sister?!

Who has Kim Kardashian dated previously?

Kardashian also has a high-profile dating history. She has been married twice, most recently to rapper Kanye West in 2014. The two divorced in 2022. She dated comedian Pete Davidson in 2022, and was last rumoured to be dating NFL star Odell Beckham Jr in 2024.

And now, it seems that Kardashian may be the newest WAG gracing the paddock this season. Perhaps we'll get a Drive to Survive x The Kardashians crossover episode. We'll keep you updated as we learn more.