When students at the Miami International University of Art and Design are set a challenge it's time to take notice - and that was exactly the case when fast food giant McDonald's tasked them with creating an entire couture swimwear collection made solely from their packaging.
Check. It. Out.
The collection, aptly named McDCouture, is comprised of 20 pieces and was made by students at the Miami-based university. The men and women's swimwear line includes accessories to go alongside bikinis, swimsuits and swim shorts, including fry box beach cover-ups, ponchos, sandwich wrapper vests, summer dresses made from Happy Meal boxes and beach bags made from Big Mac boxes.
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The collection was made using, wait for it: 7,000 McDonald’s sandwich wrappers, 2,800 fry boxes, 2,800 straws, 825 soft drink cups, 225 Happy Meal boxes, 2,900 sandwich boxes, 1,000 Sriracha sauce lids, and 250 to-go bags.
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The challenge was sponsored by Cabrera/Bentancourt who includes 20 South Florida franchise store owners.
As part of the runway show, one student was to be awarded a scholarship for the best design of the show. The winner was Pablo Machado Palomeque with his Victoria's Secret inspired 'McDCouture Angel' design which was had 7,000 butterflies made using over 1,000 wrappers.
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We could see Doutzen Kroes in this now. Go, Pablo!
