Stella McCartney H&M is already selling out, we tried it all and THIS is what to shop

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Snakeskin Print Bomber Jacket

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Chain Detail Shoulder Bag

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Two-Tone Straight-Leg Jeans

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Gather the town crier and every fashion follower you know because the day has finally come: Stella McCartney H&M is HERE.

Announced back in December last year, to say we've been chomping at the bit for the second coming of this designer collaboration would be putting it lightly. In fact, so keen are myself and Sophie, we went to try everything on yesterday morning – a mere 24 hours before launch.

Left to right: Sophie Cockett & Georgia Trodd.

While last week held host to a star-studded New York City party (including the likes of Reneé Rapp, Dave, Mark Ronson, Janelle Monáe, Lila Moss and Amelia Gray to name a few) where everyone celebrated in a nightclub-turned-runway venue, today is all about the general public getting their hands on the collection. And what better way to show you exactly what to make a beeline for than providing you with a try-on?

We headed to H&M's London showroom to see all the key pieces IRL. Because, let's be honest, it's all well and good seeing them on A-listers and models, but a heads-up on how everything from the tailoring to the snakeskin fits on varying heights (Sophie's 5ft 7 and I'm 6ft tall) and body sizes is always welcomed.

Keen to know exactly what else to shop now it's all live? I'm a fashion writer with over 8 years experience – this is what I've added to cart, ahead.

Left-Right: Yasmin Wijnaldum, Alton Mason, Anitta, Emily Ratajkowski, Amelia Gray, Kiara Nirghin, and Bel Priestly at the British Fashion Awards where the collaboration was first announced.

Rowben Lantion

On Zoom with Ann-Sofie and Stella where I was shown the entire lookbook.

Again, this is the second time the two brands have come together; anyone with their finger on the pulse of H&M's iconic collabs will know that. In fact, if you really know your stuff, you'll have clocked that this release comes almost exactly 20 years to the day of the last collection – H&M's second ever collaboration after Karl Lagerfeld in 2004.

Stella McCartney is renowned and adored for her use of certified and responsible materials (many of which are recycled); something H&M has tapped into more themselves over the years. This celebrates that DNA along with signature styles and silhouettes (I was hoping and praying for an iteration on the Falabella bag, and there's a strong contender below).

Along with the campaign imagery and allowing us to try everything on ahead of today, H&M told us the exact compositions of each product (info that's also readily available to you in the descriptions of each piece when you go to buy it|) – so there's really no smoke and mirrors with just how sustainable they've endeavoured to make it.

Take the below snake-effect bomber and Rock Royalty tee, for example. Crafted using leather alternatives, the jacket features Ecowel – a polyurethane coating which is made from recycled vegetable oils – and a fabric called Biofleax which is 100% agricultural waste like straw. And the tank top is imagined from organic cotton grown without the use of pesticides or fertilisers, containing no genetically modified organisms (GMOs).

“I'm excited to reunite with H&M after 20 years since our first collaboration. Reworking pieces from my archive brought back so much energy and joy. This feels like a chance to look at how far we’ve come on sustainability, cruelty-free practices and conscious designs – and to stay honest about how far we still have to go – together,” Stella says. “Real change only happens when we push from both the outside and the inside, and I’ve always believed in infiltrating from within to move the fashion industry forward.”

Ann-Sofie Johansson, creative advisor and former head of design at H&M, added: “Stella is a true ground breaker. From the start, she disrupted fashion with designs that put forward a rule-breaking femininity. This collection is full of must-have pieces that nod to that legacy. Stella's moral compass and tireless commitment to sustainable practices have long inspired all of us at H&M, so it's an honour to partner with her on such an ambitious project.”

“[Stella] has always had a bold vision for fashion, and this new collection tracks her journey from a young, rule-breaking voice to a master of timeless design. Every single piece in the collection is desirable and tells a unique and bold story,” she said.

“Celebrating in New York, surrounded by friends and collaborators, feels like a moment to reflect on how far we've come on sustainability in our industry – and to stay honest about how far we still have to go, together,” said Stella.

You can shop the 60+ piece Stella McCartney H&M collection from 9am today, Thursday 7th May, and find my favourite standout pieces, including accessories like shoulder bags and loafers, online at hm.com, on the app, and in-store in selected stores. Trust me when I say you're going to want to act FAST, though. This is already selling out.

Chain Detail Shoulder Bag

£189.99

H&M

This bag felt super luxe.

Loafers

£169.99

H&M

Snakeskin Print Ballet Flat

£139.99

H&M

Draped One-Shoulder Dress

£119.99

H&M

Crystal-Embellished Bra Top

£189.99

H&M

While it's safe to say Stella McCartney and H&M have evolved with the times, as all fashion brands do, I'm glad to see strong references of what the British designer and high-street store are both known for today.

Though, in case you're curious, I spent a few hours scrolling back through the archives and reacquainting myself with the absolute looks that were served from the early-noughties launch party. See below for Hillary Duff in a knee-length cami dress with tassel ties, Gwyneth Paltrow in a satin blazer and culottes, and Peaches Geldof in a black midi dress and white ballet flats. Iconic.

For more from Glamour UK's Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.

The Scandi retailer has previously launched designer collaboration collections with fashion houses including…

• Glenn Martens – 2025
• Magda Butrym – 2025
• Anamika Khanna – 2024
• Rokh – 2024
• Rabanne – 2023
• Mugler – 2023
• Iris Apfel – 2022
• TOGA Archives – 2021
• Simone Rocha – 2021
• The Vampire's Wife – 2020
• Johanna Ortiz – 2019
• Giambattista Valli – 2019
• Moschino – 2018
• Erdem – 2017
• Kenzo – 2016
• Balmain – 2015
• Alexander Wang – 2014
• Isabel Marant – 2013
• Maison Martin Margiela – 2012
• Marni – 2012
• Versace – 2011
• Lanvin – 2010
• Sonia Rykiel – 2010
• Matthew Williamson – 2009
• Jimmy Choo – 2009
• Comme des Garçons – 2008
• Roberto Cavalli – 2007
• Viktor & Rolf – 2006
• Stella McCartney – 2005
• Karl Lagerfeld – 2004