While New York Fashion Week may be known for hosting some of the world's biggest high-end designers and most spectacular seasonal showcases, last season the event played host to an entirely different kind of celebration.
Celebrating the 100th birthday of the inimitable, legendary fashion icon Iris Apfel, H&M put on a celebratory party at New York Fashion Week to honour the monumental moment. But as if turning 100 wasn't enough, Iris was also revealed to be collaborating with the high street stalwart on a collection. And we can finally shop every piece.
Said to 'pay homage' to the icon's unique and instantly-recognisable style, the collection launched in selected H&M stores and online TODAY.
"Style is not about spending a lot of money", explained Iris. "It's not about what or who you wear, but how you feel when wearing something. Style is about self-expression and, above all, attitude."
"I think H&M is fabulous and they are absolute pioneers in their field - which I love. I love doing high style at affordable prices, which H&M has mastered!"
A business woman, fashion designer, interior designer and all-round style icon, Iris is known and loved for her bold, fearless approach to getting dressed. She is rarely spotted wearing a look that doesn't instantly make her stand out from a crowd, and it's this love of carefree fashion that has seen her influence the fashion landscape for decades.
"With this collaboration, we are celebrating a unique and extraordinary woman and her creative and audacious style," said Ann-Sofie Johansson, creative adviser at H&M.
"Iris epitomises personal style. A style that is both beautifully flamboyant and eclectic as well as being totally ageless. She shows what fashion is all about - a means to express yourself, who you are or want to be and having fun at the same time - a true inspirer!"
"She shows that style is ageless and keeps encouraging people to show who they are with fashion — and to have fun at the same time."
After something else? Shop H&M Magda Butrym here.
The collection features a stunning assortment "designed for everyone". It includes both clothing and accessories, and features everything from colourful two-piece sets, floral suits, tiered ruffle dresses and super bright printed pieces.
Of course, this being Iris, there is a full jewellery line to complement the wardrobe which takes inspiration from her love of layered, statement pieces. we're told that these accessories pull from many themes, "including plants, animals, and treasures from another world."
Scroll down to see the collection in full…
For more from Glamour UK's Fashion Editor Charlie Teather, follow her on Instagram @charlieteather.
