ASOS has long been praised for acknowledging the importance of inclusivity in fashion. The online retailer launched a 'curve' section over five years ago, and swore off airbrushing its models in last year's swimwear campaign.
And now, photos of Vivian Eyo-Ephraim have caught the internet's attention. Modelling a bright-yellow halter-neck bikini from ASOS's 2018 swimwear line, many have taken to social media to praise the 'real diversity' and increased representation.
X content
X content
Bridge Models signed Eyo-Ephraim just seven months ago, and it's safe to say her following has blown up in just a few days. The model took to Instagram to thank her followers: "Thank you ALLLL so much for the messages, the likes, the comments, the retweets, everything!!! I’m truly appreciative, shocked, excited & cannot wait to represent more women & make everyone even more proud❤️ "
Instagram content
Other fashion brands, take note: this is how to increase diversity and inclusivity in your industry.
You can shop the bikini bottoms and top on ASOS.com.
