The Zoella style guide, from cool-girl country looks to super pretty dresses
She's one of the original influencers, but unlike many of her peers Zoe Sugg has managed to sustain a loyal following throughout. Turning 31 this weekend and with a baby on the way, there's no denying that she's gone through some major life changes in he public eye, but that's one of the reasons Zoella fans are so devoted.
Somehow managing to look impeccably stylish in every kind of situation, Zoe is a style icon to many from walking the dog in wellies and a hat to attending super glamorous book launches (often her own), now appealing to a whole new audience as she navigates her way through the complicated world of pregnancy dressing.
But despite her ever-growing fan base, the vlogger impressively manages to avoid the papparazzi. Instead, she's in charge of how her image is presented via her social media platforms and especially, her Instagram account which offers us a clear insight into her personal style.
We've spent the last few hours merrily pouring through her Instagram page (investigative journalism at its best), to see what style rules the UK's most influential vlogger lives by.
Scroll through the gallery below to see Zoes guide to fashion and style...
@zoesugg / InstagramProving she's not all dresses-and-heels, this shacket-and-wellies look might be one of our favourite outfits on the mum-to-be.
@zoesugg / InstagramA huge fan of the black boot, Zoe has championed various styles over the years but this lace-up pair by Zara seems to be one of her favourites.
@zoesugg / InstagramKnitted dresses form a huge part of Zoe's wardrobe, and they'll no doubt be a real staple for her throughout her pregnancy.
@zoella/ InstagramWe love Zoella's look while in NYC! Wearing mum jeans and a vintage-like tee paired with sunnies, the outfit is perfect for a day of sightseeing.
@zoella/ InstagramZoe looks ready for Spring as she poses wearing a casual ensemble that's been amped up by bright coloured heels and tassel earrings.
@zoella/ InstagramLeather jacket and a maxi floral dress, paired with chunky boots = the perfect autumn combo.
@zoella/ InstagramChoosing to mix stripped flared trousers with a graphic tee - and bright jacket - Zoella's ensemble for a sunny London day, is one to copy.
zoella/InstagramZoella released a new lifestyle line of products for your home to look blogger-like and super stylish. We want every single item of it, and her outfit!
We hasten to add that this picture was taken on Christmas Day, when we were (ok fine, I was) swimming in a sea of Quality Street wrappers.
You don't need to wear a dress to look dressy - go for a cut-out black playsuit and chunky boots for a non-conventional approach.
Zoe wears hers ALL THE TIME. They work with jeans for easy Sundays and with pretty chiffon skirts for fashion dinners, as Zoe demonstrates here.
Feel like wearing your warmest jumper but need to look relatively professional? Just tuck a shirt underneath and you're off.
Add sunniness to the dreariest of days but wearing head-to-day colour. Ignore anything you might have heard about clashing shades - orange and yellow works perfectly here.
Summer means straw hats. Preferably worn with fishtail plaits, a little summer dress and leather tan sandals.
We want these Barbie pyjamas with a passion that we're not sure is ok.
This rather cute gilet was loaned/stolen from Louise Pentland's (aka Sprinkle of Glitter) daughter, Darcy.
Everything looks cuter with a ribbon in your hair. Even pictures taken with Alfie Deyes and a jumper-wearing pug.
A pair of gingham capri pants are a perennial classic - see Marilyn Monroe for more details.
Add a tougher edge to your prettiest pink skirt by teaming with a slouchy T-shirt.
Here Zoe manages something we always thought was unsurmountable - to wear loads of layers without looking like the Michelin man.
Nothing will make you feel or warm or loved as snuggling into your favourite chunky polo neck.
