This is the swimwear label you've spotted all over your Instagram feed this summer

If you've spent the last couple of months complaining about the UK heatwave whilst simultaneously stalking your fave celebs on Instagram wishing you were on their scorching hot beach, you've likely also been lusting after their endlessly chic array of swimwear.

And if your detective tendencies are anything like ours, you've probably noticed that the majority of them are wearing Solid & Striped.

23 one piece swimsuits to consider before you pack your suitcase

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By Georgia Trodd

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A luxury product at a leisurely price-point, their flattering shapes with fun, romantic designs have seen them garner a fan-base full of some of the world's most stylish celebrities and influencers.

But unlike several brands littering our feeds this season with paid sponsorships and #ads, Solid & Striped have garnered a kind of organic marketing that most companies can only dream of. I.e... these celebs CHOOSE to wear their designs. For free.