Why 'Scandi blonde' is the new platinum hair trend we'll all want to try this summer
For blondes, keeping up with what's hot (and what's not!) when it comes to fair-hair trends can feel like a part-time job in itself.
The last few seasons have been a somewhat chilly affair, with icy whites and silver tones reigning supreme. But for summer 2019, things are hotting up... albeit only slightly.
Venturing into warmer territory, Harriet Muldoon - resident bleach blonde Queen (officially speaking, 'colour specalist') at wildly popular London salon Larry King - has dubbed 'Scandi blonde' the shade of the season.
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A look favoured by the Scandinavian street style set during fashion week in both Stockholm and Copenhagen, it was almost inevitable that it would soon be picked up on.
We've been taking inspo from their sartorial choices for long enough, we were bound to start taking note of their beauty...
Noticing a pattern over the last couple of months, Harriet says her clients have been specifically citing 'creamy', 'buttery' blondes as their ultimate look, as opposed to cool, grey tones.
"Combining both warm and cool tones within the toner is the perfect way to get an even balance", she explains. "Too many cool tones would render it icy, while overdoing warm tones would end up brassy."
In terms of up-keep, she recommends Redken's 'Blondage' shampoo and conditioner to keep it looking fresh in-between root touch-ups.
And while a full head of bleach may seem like a life-long commitment, it's surprisingly easy to return to your own colour - should you ever want to - without months spent trying to hide that dreaded line via a handy little technique called the 'root stretch'.
"If a client decides to return to their natural colour, we recommend they visit for a 'root stretch', where we add subtle bleach highlights into their roots for a more natural transition from one hue to the next during growth."
See, not as scary as you thought! See you in the salon...
You know, just in case Jessica Chastain's Met Gala transformation has tempted you…
Scroll down for some serious celebrity blonde inspo...
Emily Ratajkowski went blonde for the first time and debuted fresh new platinum strands for summer.
Getty ImagesRita Ora
Platinum veteran, Rita Ora has been the colours most devoted enthusiast for years.
@harryjoshhair / InstagramJodie Comer
Jodie debuted icier strands at the beginning of the year.
@patrickta / InstagramCamila Cabello rocked platinum blonde hair for her new music video and it looks maaaajor.
@dualipa / InstagramDua Lipa
First the Queen of pop chopped her hair into a bob, and now she's gone and dyed it bright blonde. Is there anything this beauty chameleon can't pull off?
Solange Knowles
Solange's fluffy blonde 'fro spotted recently at a party in NYC was phenomenal. Bow down.
@kimkardashian/InstagramKris Jenner
Is Kris the latest celeb to take on the platinum blonde trend? It appears that the Kardashian matriarch has followed in the footsteps of her daughter Kim and taken the plunge.
Getty ImagesKarlie Kloss
Karlie Kloss recently changed up her look by opting for this bleach blonde shade. Paired with a bold red lipstick, her new hair looks amazing.
REX FeaturesCara Delevingne
We're rather obsessed with Cara's new icy locks and bob combo. Just when we thought she couldn't get anymore chic...
REX FeaturesJennifer Lawrence
J-Law has slowly been going blonder and blonder over the years, mixing up her blonde shades and at the moment, she seems to be sticking to a white blonde colour which suits her perfectly. Like Cara, her shade is complimented by the cut of the season: the bob/lob.
REX FeaturesMichelle Williams
It takes guts to pull off a pixie cut and a super light dye, but we have to admit Michelle Williams has never looked better. Her creamy blonde shade and delicate softly-swept style compliment her skin tone and face shape perfectly.
Getty ImagesKim Kardashian West
We all fell back in love with the bleach blonde hair trend when the queen of brunettes herself Kim, traded her dark locks in for a more vibrant 'do at Paris Fashion Week back in 2015. I mean, is there anything she can't rock?
REX FeaturesKylie Jenner
Kylie Jenner is arguably the most experimental of the Kardashian clan when it comes to switching up her look. But one of our personal favourites has to be when she followed in her sister Kim's footsteps and went platinum blonde.
REX FeaturesKristen Stewart
Kristen is proof that you can do icy blonde with an edge, and make it look exceptionally cool with this daring shaved hair look.
REX FeaturesLady Gaga
Gaga is the queen of platinum hair having been true to the trend since stepping into the limelight. It looks as good on her today as it did in her Just Dance music video.
REX FeaturesMiley Cyrus
Ever since Miley went platnium during her controversial 'breaking away from Disney' phase, we just can't imagine her any other way.
REX FeaturesTaylor Swift
Taylor debuted her vibrant new locks after her Vogue cover was released last summer. She'd previously been rocking a darker blonde shade and blunt cut. But we much prefer this icy creamy hue, which she has been styling into a choppy, textured style.
Getty ImagesRita Ora
The singer looks stunning with this neat platinum blonde pixie cut. Please bring it back, Rita!
Getty ImagesPoppy Delevingne
Cara may have just debuted her lighter 'do but Poppy was the first Delevingne to get on board with the bleach blonde trend.
Getty ImagesCandice Swanepoel
The Victoria's Secret babe only had to go a few shades lighter from her natural blonde hair to transform into an ice queen.
Getty ImagesChristina Aguilera
Christina has pretty much tried every shade of blonde there is but her platinum look is definitely our favourite.
Dare to go bolder? Check out these celebrities with silver grey hair.
