Samantha Cameron's style: 15 best looks
Samantha Cameron (or Sam Cam as she is nicknamed) has been a keen ambassador for British fashion since the day she arrived at number 10 to the day she left it.
As Smythson's former creative director (she still works for the brand as a part-time consultant), she knows a thing or two about the fashion industry. She works for the British Fashion Council as an ambassador and consistently wears home-grown designers at public events, from Roksanda Ilincic and Peter Pilotto to Alessandra Rich and Emilia Wickstead.
See her winning looks here:
She wore an elegant Emilia Wickstead dress in royal blue on the day her husband, David Cameron, was made Prime Minister.
She decided on a floor-length black dress by Osman Yousefzada for the 2010 British Fashion Awards.
She went for a preppy J Crew-esque look in colourful trousers and a shirt-jumper ensemble at the 2012 mayoral elections.
For a 2011 meeting with the Queen, she opted for a Jonathan Saunders full-skirted dress, accented with a bright green waist panel.
She showed her support for the British Fashion Awards 2011.
Adding a pop of colour to a London Fashion Week party in a bold Roksanda Ilincic dress in February 2012.
Wearing a colour block Roksanda Ilincic shift dress for a visit to the White House in 2012.
Feminine, but modern in a blue, streamlined lace dress by Alessandra Rich at a US state dinner in 2012.
Arriving at Erdem's fashion show in September 2012 in a brightly printed dress and court shoes.
Sam Cam pairs her silk blouse and tailored trousers with white trainers for a low-key appeal.
Although Sam Cam loves a chic dress, she also knows how to work separates as shown here with her trousers and peplum top combo in June 2015.
She wore the Conservative colour of choice for the party conference in September 2015.
She chose a red dress with a blush pink lace overlay for a public event in 2016.
David Cameron's resignation in June 2016 might have been a dark day for the Camerons, but Sam Cam didn't let it show in her brightly coloure, patchwork Preen dress.
For her Downing Street exit in July 2016, she wore a bright Roksanda Ilincic dress.
