Eyeshadow

Purple eyeshadow is the trend we should all jump on, if Awards season is anything to go by

From plum, lilac and violet, it's mesmer-eyes-ing.
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Start with a simple winged look

Makeup artist Katie Jane Hughes created the hashtag #biglilacenergy for her purple-loving looks. She likes to swipe glossy, pastel purple shadow across her lids. She says to start getting used to the colour you should try a winged-out liner using eyeshadow. Katie says that pretty much any pastel or medium-tone purple eyeshadow will work. Once you feel confident, up the ante with a dab of clear lip gloss on the lids to mimic Katie's look.

Choose the right shade of purple

Lighter skin tones can stay in the range of soft colours like lilac and pinky purples, while medium and deep skin tones can enjoy the full spectrum, but shimmering finishes will elevate the look and make the shades pop more.

Of course, once you get used to the shade, you can experiment and get more adventurous with darker and more dramatic shades or even add a hint of glitter for a bolder look.

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Ready to embrace the trend? Check out our round up of the best purple eyeshadow palettes available...

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9 best eyeshadow palettes for 2025, tested & reviewed
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