How Paris Hilton just melted our cold fashion hearts with this nostalgic naughties collection
Paris Hilton is clutching her beloved Chihuahua in one hand and a pink Motorola RAZR flip phone in the other. I know what you're thinking... That's hot.
But what we're thinking - or rather, questioning - is why this early 2000s vision is filling GLAMOUR HQ with so much joy?! When the press release landed in our inboxes yesterday, you'd be forgiven for thinking Alex had finally found a date on Love Island from the squeals bursting from the top floor of Vogue House.
Unfortunately for the seemingly-doomed A&E doctor, it wasn't his love life that elicited such enthusiasm but rather a somewhat unexpected collaboration collection between The Simple Life star Paris Hilton and high-street e-tailer Boohoo.
No stranger to a big-name-collab, Boohoo have previously enlisted the likes of A-list movie-star Zendaya, award-winning singer songwriter Charlie XCX, and model and Kylie-Jenner-bff Jordyn Woods to create successful collections for the brand.
But for some reason, their latest feels like their biggest yet. And not just because it boasts a whopping 70 items...
Thanks to her own expertly-crafted image, a mere glance at the collection's campaign imagery - which boasts the star modelling a smorgasbord of pink tracksuits, metal-mesh dresses and even a pink one-piece swimsuit emblazoned with her most-used phrase 'That's hot!' - stirs a palpable sense of nostalgia and reminiscence amongst an entire generation.
So would you wear it? Despite the overly-glitzy, ironic nature of the collection, this could be Boohoo's smartest collaboration move yet. Everything this outwardly-frivolous woman touches turns to gold.
A powerhouse entrepreneur and businesswoman who's best-known for her blonde-haired-blue-eyed aesthetic and ditzy phrases, the 37-year-old is a walking talking oxymoron. But that's exactly the Paris magic.
You should never underestimate the power of a genius in disguise... even if that disguise is a velour tracksuit or chainmail choker.
So thank you, Paris, for blessing us with the sartorial opportunity to recreate our glory days. Now to relocate that The Simple Life box set...
Get a taste of what's to come ahead of the June 20th launch via the (incredible!) first-look campaign imagery:
