Missguided launches body positive campaign and you NEED to see it... pronto
Known for its inclusive attitude to campaigns, popular e-tailer Missguided has just launched the next installment of its #KeepOnBeingYou campaign.
Celebrating what the industry often perceives as 'flaws', the brand's latest launch follows on from the successful #MakeYourMark campaign that featured mannequins celebrating diversity.
Taking it one step further this season, Missguided enlisted real women to represent the smorgasbord of different 'imperfections'.
Collaborating with six women, the label enlisted people with scarring, birthmarks, freckles, tattoos, albinism and skin conditions - women who they 'are reflective of the Missguided audience'.
So who are these women?
Scroll down to meet them all and to read about their story...
(LEFT) POLLY
“Body positivity means being 100% comfortable in yourself, it’s not just the outside but also the inside. I think it’s becoming a huge movement and I think it’s really positive.”Polly is a freelance full-time model, she exudes confidence in her life and in her work. Polly believes in women supporting other women and the importance of being kind to one another.
(RIGHT) JOANNE
“My role in life is not to be accepted by society. I live fearlessly and I am unapologetically me.”Joanne is a plus size model with albinism. She works to raise awareness of the disorder and break any boundaries that currently exist in the fashion and beauty industry.
ISABELLA
“Beauty is the feeling of self-confidence, if you feel beautiful and feel good.”
Isabella caught her shirt in a house fire when she was 17, leaving her with scarring across her right arm and back. She hopes to normalise disabilities and disfigurements through modelling, as well as attending university and having exams.
MAYA
“I think we are on the way to empowering women a lot more than we used to. Showing REAL women and not giving everyone the idea that there is just one way to be.”
Maya suffers from the rare condition Epidermolysis Bullosa (EB) which affects 5,000 people in the UK and 500,000 people worldwide. Maya’s positive attitude and outlook on life inspires her to raise awareness of the condition through modelling. She is a true figure of inspiration and empowerment.
MARIANA
Mariana is a 24-year-old Brazillian model and fashion designer, born with a large birthmark on her face. She has learnt to love the way she looks and empowers others through body positivity on social media.
BETH
“Beauty to me is about what’s inside, personality, happiness, love and acceptance.”
Beth is a university student who has psoriasis, and was street cast her for this campaign locally in Manchester. This is her first campaign and first time modelling.
