These are officially the hottest fashion brands in the world right now
When it comes to the ever-changing, capricious world of fashion, it can often be hard to keep up. What's everyone wearing? When did that trend become uncool?! Is orange actually the new black?
With so many uncertainties, it's reassuring to know that some brands stand the test of time and prove popular season after season, year after year.
Releasing the figures for the current season, global fashion search platform Lyst have revealed the top ten most-popular brands in the world right now - seven of which appeared in the same list last season.
It seems some labels truly are a good investment...
Top 10 Hottest Brands in the World Right Now
1. OFF-WHITE (up from #2)
2. BALENCIAGA (up from #3)
3. GUCCI (down from #1)
4. VERSACE (up from #6)
5. PRADA (level from #5)
6. VALENTINO (down from #4)
7. FENDI (level from #7)
8. BURBERRY (up from #12)
9. SAINT LAURENT (up from #10)
10. VETEMENTS (up from #11)
So now you know the most popular brands, scroll down to read all about this autumn and winter's most popular trends...
Getty Images1. UNAPOLOGETC FLORALS
Have florals ever been off-trend? We think not, but next season they're more extra than ever, with full floral looks - including face masks - considered entirely viable options. Make like these high-end labels, and opt for styles with a muted base colour and bright, decorative petals splashed across.
Spotted at: Erdem, Richard Quinn and Marc JacobsHere's our edit of the best florals for AW19
Getty Images2. GIANT BAGS
After seasons spent cramming only our very essential items into the teeniest, tiniest totes our phones would fit in, come autumn/winter our handbag-lip-balm-count will return to seven (minimum) as some of the coolest brands on the schedule dub it time to revisit practicality. And then some...
Spotted at: Michael Kors, Rejina Pyo and Proenza SchoulerHere's our edit of the best giant bags to style this season
Getty Images3. CLASHING CHECKS
Last season saw clashing prints - think polka dots with stripes - prove popular, but next season the bold trend has been pared down to something somewhat more manageable. Essentially one single print, by autumn we'll all be re-investing in checks - we'll just be mixing the colours together a bit.
Spotted at: A.W.A.K.E, Marta Jakubowski and Ashley WilliamsHere's our guide on how to style the clashing check trend for Autumn
Getty Images4. MAJOR RUFFLES
I warned you that you might have to brace yourself... one low-key ruffle is simply not enough next season as we all look to the 1920s lampshade for our evening wear inspo. Make sure to keep your hair pulled back for maximum gown-impact.
Spotted at: Molly Goddard, Erdem and RoksandaHere's our edit of the best ruffles to style this season
Getty Images5. WAIST BELTS
While a cinched waist is a timeless trait, it’s one which has fallen off the radar somewhat in high fashion circles due to the ever-growing fondness for a loose, undefined silhouette. Next season, however, it’s all change, and we’ll be reaching for our belts to wrap around everything, from knits to coats and everything in-between.
Spotted at: Prabal Gurung, JW Anderson and TibiHere's our guide on the new ways to style the waist belt this season
Getty Images6. BROWN OUTERWEAR
If you had even half an eye on fashion week this season, you likely noticed the influx of tonal camel hues adorning the outfits of the street style set. Jump forward to the end of the year, and that same base shade gets an upgrade via sweeping midi coats.
Spotted at: Simone Rocha, Jonathan Cohen and Rejina PyoHere's our edit of the best brown outerwear to style this season
Getty Images7. POINTED TOES
Know your Arabesque? Perfected your Demi Plié? Nailed your Échappé? If you don't know what we're talking about, then you should perhaps read up on your Angelina Ballerina, because next season's footwear focus is all about the pointed toe. Aaaaand... curtsy.
Spotted at: Brock Collection, Huishan Zhang and TogaHere's our edit of the best pointed shoes to snap up this season
Getty Images8. ARGYLE KNITS
Once the uniform of middle-aged golfers, argyle knitwear has had its highs and lows in the fashion world. But, according to this season's most popular runways, it's officially back in favour. Strictly saved for jumpers and cardigans (no argyle trousers, thank you v much), pair them with chic skirts for cosy days in the office.
Spotted at: Molly Goddard, Victoria Beckham and Preen by Thornton BregazziHere's our edit of the best argyle knits to style this Autumn Winter
Getty Images9. CORDUROY SUITING
Corduroy has been making a subtle comeback over the last six months or so, but double that time-frame and we're predicting it will have truly reached the masses. Opt for loose-fitting incarnations for a casual look, and high-waisted flared trousers with a nipped-waist jacket of an evening.
Spotted at: Kate Spade, Margaret Howell and Jamie Wei HuangHere's our edit of the best corduroy suits to style this season
Getty Images10. THE NEW PUFFER
The puffer jackets is rarely off-the-menu right now, but just as it looked set to become a slightly stagnant market the off-duty look is entering new realms as next season it becomes a viable dressed-up option. Whether it's cropped and metallic, wrapped and tonal or mid-lenth and cinched, freezing temperatures will pose no problem on nights out next winter and we already can't wait.
Spotted at: Asai, Christian Siriano and Marta Jakubowski
Getty Images11. SEASONAL SPARKLE
Surprise surprise, 2019's party season will welcome a whole host more sparkle. But unlike last year's sexy, almost predictable takes on the trend, next season sequins undertake a slightly more thoughtful aesthetic. From draped dresses to fringing and portraiture, Christmas-party-dressing looks set to be a whole lot more interesting.
Spotted at: Halpern, Molly Goddard and 16Arlington
