Hair scrunchies are HUGE for 2020 and these are the styles that are major
As far as low pain, high gains go, hair accessories are up there with midi dresses as the two-second throw-on solution to instantly make you look more dressy (without actually having to make much effort at all).
And while headbands and hair clips are still very much a go-to (searches for the latter have increased by 930%), the humble and oft-derided scrunchie, has in fact won the top spot as the hair appendage we're all interested in stocking up on.
Pinterest revealed a stonking 6309% surge in searches for the term "hair scrunchies" in its recent Pinterest 100 report, which means, despite not really paying scrunchies much attention since they were our favourite primary school accessory, they're back in a big way for 2020.
Bonus, they've been updated with a fresh twist to bring them up to date. Static fabrics are out and luxe materials like silk, leather and organza are in with plush brands like Versace and Ganni getting in on the action, too. Another update? They're getting bigger thanks to brands like My Kitsch and Scunci debuting jumbo versions that make more of a statement.
While scrunchies have already been popping up on the street style set (pre-lockdown) paired with sunglasses, stacked earrings and freshly washed hair, they've come into their element even more now we're looking for ways to elevate our T-shirt and trackie bums/pj shorts as we spend more time around the house.
As for how to style them, sling them round a low ponytail or bun, keeping the style loose and relaxed and – yep – it appears our long-forgotten scrunchie has grown-up with us.
Here are the best hair scrunchies to buy now...
