Celebrity Fashion Labels
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RexVictoria Beckham has had success with her dVb jeans but she wanted her dresses to be a more exclusive affair. What better way to launch them than at NY Fashion Week with her celeb pals?
THIS COPYRIGHTED IMAGE MUST NOT BE USED WITHOUT PERMISSIONThe launch of William Rast, Justin Timberlake’s label with friend Trace Alaya, saw the singer/actor add designer to his CV. The line is most famous for its premium jeans and casual jackets.
EMPICS Entertainment/PA PhotosJay-Z and Damon Dash created Rocawear in 1995 and today the hip-hop label has expanded into accessories and kidswear. Though Jay-Z retains his stake, he sold the brand’s rights in 2007 for $204m.
UK Press/PA PhotosElle Macpherson was the original celebrity entrepreneur, launching her Elle Macpherson Intimates lingerie range way back in 1990. Today, her lacy undies have gone global and generate £40m a year.
AP/PA PhotosJessica Simpson is renowned for her fabulous body so it wasn’t surprising that she decided to launch a swimwear range. The line is heavily influenced by the star’s style, with lots of floral prints.
LANDOV/PA PhotosBeyoncé teamed up with her mum to launch House of Dereon, inspired by three generations of their family. As a result, the line mixes modern hip-hop influences with feminine ‘40s touches.
AP/PA PhotosJennifer Lopez has had mixed success with her fashion ventures. She was slated for not wearing youth line, JLo, and had to rebrand it Justsweet. But Sweetface, her luxury label, has been praised for its refined style.
EMPICS Entertainment/PA PhotosPamela Anderson’s accessories range is not only surprisingly stylish but also has an ethical agenda. All of the products are cruelty-free and a percentage of the profits go to PETA.
ABACA/PA PhotosUnlike many stars, Nicky Hilton attended fashion college before turning designer. Her label, Nicholai, recently enjoyed a makeover, steering towards more mature clothes, such as silk ladylike blouses.
EMPICS Entertainment/PA PhotosIn 2007 entrepreneurial twins Mary-Kate and Ashley Olsen launched couture line The Row. Though criticised by PETA for using fur, the label has been a triumph and a jewellery offering is in the pipeline.
Gwen Stefani comes from a line of seamstresses so no one was surprised when she debuted L.A.M.B. in 2004. The label has been a huge success, selling in 275 stores and generating $90 million in revenue.
