Best Phlur perfumes: This is what every scent in the TikTok-famous collection smells like
Phlur has undeniably become the darling of PerfumeTikTok, where fragrance enthusiasts rhapsodise so enthusiastically about their favourite fragrances, you'd think they were shooting glitter onto their pulse points.
Boasting a staggering 74.9M views to date, Phlur also has a long list of celebrity devotees including Rosie Huntington-Whiteley and Miranda Kerr, and it's new scent Solar Power is expected to swell that fan base even more.
But it's not exactly been a straightforward ride for the brand to scent superstardom. Phlur first launched in 2015 as a niche ‘clean’ perfume brand. It was then acquired in 2021, with fashion stylist and influencer Chriselle Lim taking the helm shortly afterwards and giving it her own fresh spin.
As part of the relaunch, only three of the brand’s original 10 scents came back, while it was arguably the introduction of Missing Person that made the new-look Phlur go stratospheric. According to Lim, Missing Person is "about the longing for a person that you miss so much or the warmth of someone’s body next to you.” After going viral on TikTok, the first batch sold out within five hours, leaving a waitlist of more than 200,000.
TikTok content
Who is the owner of Phlur?
Since 2021, influencer Chriselle Lim is the new owner and creative director of Phlur. While not a perfumer herself, she has collaborated with famous ‘noses’ including Frank Voelkl (the perfumer behind Le Labo scents) and Jérome Epinette of Byredo and Boy Smells fame.
Is Phlur still sustainable?
Under Chriselle, the word ‘clean’ was removed from the brand's marketing material in favour of ‘mindful’ to describe its sustainability initiatives. Phlur uses botanical ingredients but it also relies on nature-identical synthetic scents in order cut back on growing and harvesting new materials, which saves on water and land.
In terms of packaging, the brand has stopped the use of cellophane film to seal its boxes and replaced single-use plastics with PCR materials.
Can you buy Phlur in the UK?
Yes, the wait is over and you can now buy Phlur in the UK. Currently Selfridges is the exclusive stockist this side of the Pond.
For more from Fiona Embleton, GLAMOUR's Acting Associate Beauty Director, follow her on @fiembleton.
Ahead, here's what every Phlur fragrance smells like:
Best Phlur perfume for floral lovers
Phlur Phloria Eau de Parfum, £96, Selfridges
White floral fragrances have a reputation for being larger-than-life – the type of perfume a woman with shoulder pads in the 80s would wear. This feels lighter and sun-soaked via citrus, jasmine and warm woods.
Save when you shop Phlur perfumes with these Selfridges promo codes.
Best Phlur perfume for cocktail hour
Phlur Somebody Wood Eau de Parfum, £96, Selfridges
This perfume has a certain something that you just can't put your finger on, but expect to be stopped on the street to be asked what you're wearing nevertheless. There's light and shade, courtesy of a bright opening spark of bergamot and cyclamen before leathery saffron bursts through. The creamy sandalwood and spicy amber dry down smells toasty and sophisticated at once.
Save when you shop Phlur perfumes with these Selfridges promo codes.
Best Phlur perfume for daytime
Phlur Missing Person Eau de Parfum, £96, Selfridges
This Phlur perfume went viral – and for good reason. If you really can't bear to parted from your partner, spritz on this intimate blend of musk, flowers and soft milky woods to conjure up the lingering scent of your lover’s skin.
Save when you shop Phlur perfumes with these Selfridges promo codes.
Best Phlur perfume for stressful days
Phlur Sandara Eau de Parfum, £96, Selfridges
Everything from the soothing lavender bottle to the blend of pepper, violet, warm cedar and damp oak moss says calm. Spritz on days when you need to feel emotionally bolstered.
Save when you shop Phlur perfumes with these Selfridges promo codes.
Best Phlur perfume for fans of skin scents
Phlur Hanami Eau de Parfum, £96, Selfridges
This scent conjures up sticky fig juice trickling between your fingers in the warm sunshine. Sit with it for a while as Hanami combines sweet and floral with a creamy base of sandalwood and musk for a perfume so unexpected it makes you stand out from the crowd.
Save when you shop Phlur perfumes with these Selfridges promo codes.
Best Phlur perfume for date night
Phlur Not Your Baby Eau de Parfum, £96, Selfridges
Not for the shy, spicy cardamom, citrusy bergamot and sandalwood up the energy of this mimosa and violet bouquet.
Save when you shop Phlur perfumes with these Selfridges promo codes.
Best Phlur perfume for those seeking a grown-up fruity scent
Phlur Apricot Privee Eau de Parfum, £96, Selfridges
Best described as a fruity floral – but for those who prefer something less sweet and saccharine. Pulpy apricot and velvety plum, meet spicy cardamom, peonies and woods to create a surprisingly grown-up and warm scent trail.
Save when you shop Phlur perfumes with these Selfridges promo codes.
Best Phlur perfume for meeting new people
Phlur Lost Cause Eau de Parfum, £96, Selfridges
This is what you imagine the most interesting person at a party wearing. Sweet rhubarb, cassis and green fruits set the scene before sinking into a grassy bed of white flowers and ambergris. The blend is so intriguing it feels like an entirely new perfume category.
Save when you shop Phlur perfumes with these Selfridges promo codes.
Best Phlur perfume for those who don't want a basic floral
Phlur Ameline Eau de Parfum, £96, Selfridges
A spicy spin on traditional rose, its backing singers are pepper and patchouli instead of powder, which takes the juice in a more intense rather than overtly feminine direction.
Save when you shop Phlur perfumes with these Selfridges promo codes.
Best Phlur perfume for summer
Phlur Solar Power Eau de Parfum, £96, Selfridges (more stock coming soon)
Meet your new favourite summer scent. First comes a rush of zippy bergamot and red mandarin before jasmine, wrapped in musk, driftwood and sea salt, conjures up damp, sandy skin drying in the heat.
