You need to know about these 3 rising star brands that everyone's searching for on Google RN
When it comes to beauty, some of us are a little hesitant about trying out the new stuff. It’s not like clothes where you can wear this today and that tomorrow with zero commitments. Switching up your skincare every one to two business days can create pure havoc in your skin.
It’s also hard to ditch your favoured foundations or concealers as that risk of spending on a product that doesn’t quite suit your undertones is not always worthwhile. If we’re talking hair, you often don’t want to trial a product that will set back all the work from the trusty hair masks you have been clinging onto for dear lockdown life. I mean, it makes sense...
However, one thing we have learned in recent times is that in this life, experimenting is key and as long as you do your research, you're good to go. There are so many developments on formulations and just when you think you can’t get any better, here comes a brand new innovative and game-changing brand to make you ditch your trusty day-ones.
According to the Cosmetify Index, which is research conducted by Cosmetify, where they rank the world’s biggest beauty brands on factors such as their social reach and engagement, there were a few new stand-out brands gaining traction in the last few months. Here are three that if you haven’t heard much about them yet, trust us, you soon will.
PÜR
PÜR ranked number one with an increase of 337.90% in search. The brand launched a whole collection dedicated to iconic Barbie doll's big 60th last August. Other popular products in the collection include a 4-in-1 offering with products such as SPF tinted moisturiser and brow pencils, and many other makeup essentials.
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Kitsch
Kitsch is best known for its fun hair accessories and slogan bobby pins featuring words like ‘Drippin’, ‘Feelings’ and ‘Vote’ seen on the likes of Ariana Grande, Lady Gaga and Hailey Bieber. A true political statement wrapped around rhinestones like any cool girl would. Granted, in a pandemic, rhinestones has not been the go-to accessory for many people, but the brand's wide offering of cotton and satin face masks, pillowcases and scrunchies has made them very popular in the last couple of months.
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Merci
Merci has a pocket-friendly, handy, clean and colourful range of products like hand creams, hand cleansing gels and bath essentials. Of course, in the last couple of months, this category of beauty has been in high demand, but we don’t see it decreasing any time soon.
Here are the best products to buy from the rising stars of 2021...
The new cool girl accessory
Kitsch Satin Scarf Scrunchies, £9.25, Beauty Bay
These are not regular scrunchies, they are bow finished satin scarf scrunchies and the cool girls tell us that they are very, very on trend. So why buy one, when you can get two? Not only do they elevate your bun, or ponytails instantly but also are so much kinder to your tresses, as the ultra-soft material protects your locks from pulling and tugging from other types of scrunchies.
The new more is more accessory
Kitsch Rhinestone Snap Clips, £9.50, Beauty Bay
If you are yet to find an occasion to wear rhinestones, these snap clips will make you arrange a zoom party expeditiously, just so you can show off your new bling. Whether you’re looking to add sparkle to a slick back pony, or simply wanting to hold back flyaways with a bit of edge, these clips need to get straight in your basket.
The new bedtime essential
Kitsch Satin Pillowcase, £15, Cult Beauty
Satin pillowcases are a curly girl’s best kept secret, and are probably something the straight haired gang has been sleeping on for long enough (no pun intended). These are perfect as the satin will protect your locks from tugging and damage while you sleep by keeping hair frizz-free and silky smooth. Not only is this beneficial for the hair, but the material is also designed to keep skin hydrated.
The new everything in a tube
PÜR 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 Foundation, £25, LookFantastic
Part of the 4-in-1 collection, this moisturiser/primer/foundation/SPF20 does it all. In one small squeezy tube you can use an innovative formula that infuses the skin with a powerful hydrator and correctives that contribute to the gentle renewing of the skin without causing irritation.
The new ultimate all round palette
PÜR Crystal Clear Ultimate Face Palette, £40, PÜR Cosmetics
Palettes are a beauty nerd's best gift, as they offer a bunch of versatility in a compact space. This one comes with a mix of 38 matte, shimmery and glittery shades, to cover you from no-makeup makeup day time beat, to night time glam. The ultimate customisable experience.
The new power lip
PÜR X Barbie™ Iconic Lips Signature Semi-matte Lipstick, £21, PÜR Cosmetics
The bright and universal red shade is called CEO and we see why. There is nothing that screams power like a strong, sexy and rich red lipstick. The lipstick also comes in two delicate hued nude-like shades for a subtle finish. These semi-matte lipsticks give off high impact colour payoff with a single swipe and leave you with an almost Doll-like glamorous smile.
The new shimmery shower gel
Merci Handy Slime Shower Gel, £10, Urban Outfitters
Is there anything that could make showers more fun than a unicorn edition glittery slime textured formula? We think not. All you need to do is dip your fingers into the magical texture and watch the glitter drip of your skin. Extra tip: For an uber slimy experience, just leave it on the fridge for a few hours before use. Warning: Both adults and kids will love it. So hide away from others if fear of running out.
The new fresh hair imposter
Merci Handy Dry Shampoo, £6, Urban Outfitters
This life saving invisible dry shampoo absorbs sebum and restores volume, strength, and shine from just a few spritz. Its delicate, light and sweet scent will infuse in your mane and take you back to day two wash day in a matter of seconds.
The new handbag hero
Merci Handy Hand Cleansing Gel Hello Sunshine, £3, Urban Outfitters
Nothing brings us more joy in this climate than a warmly scented and non-drying pocket size cleansing gel. This hand gel’s formula is enriched with 98% natural ingredients including aloe vera, and leaves your hands feeling soft, clean and a sweet holiday aroma lingering, so you won’t want to forget to top it up every few hours! A true handbag hero in our eyes.
