10 of the most popular activewear brands on 'fitness TikTok' (AKA FitTok) for working up a sweat in style
If you need to find the latest game-changing viral foundation or false lashes, fashion trends, or DIY home hacks, TikTok is the place to be. Alongside thousands of hilarious videos that keep us entertained for hours, it's also where you'll find the most authentic reviews, advice, and growing communities. FitTok, aka Fitness TikTok, is one of the app's most popular categories, as users share their fave workouts, equipment, nutrition, and progress, whether that's losing weight or hitting new fitness goals.
You'll also find users recommending the best kit to wear while you work out, from the most stylish and supportive squat-proof leggings to the running shoes that make all the difference when trying to hit a PB in your training. And we know all too well, that when you look and feel good in nice new workout clothes, you're way more likely to want to get that HIIT class done the first place.
Thanks to research by GolfSupport.com, we've got the lowdown on TikTok's favourite fitness brands, and the top 10 shared and tagged more than any else. Unsurprisingly, coming in at number one is Nike, with 9.3 billion
hash tagged posts followed by Gymshark with 3 billion and Adidas with 2.6 billion. Here's the top 10 list in full.
1. Nike – 9.3 billion tagged posts
2. Gymshark – 3 billion tagged posts
3. Adidas – 2.6 billion tagged posts
4. Puma – 805 million tagged posts
5. Lululemon – 766.5 million tagged posts
6. UnderArmour – 260.1 million tagged posts
7. Patagonia – 188.9 million tagged posts
8. Peloton – 169.6 million tagged posts
9. Reebok – 159.9 million tagged posts
10. Decathlon – 84.5 million tagged posts
To give you a helping hand on your fitness journey, we've handpicked our top-rated products from each that you can shop right now, and as gyms have reopened and classes are soon to resume from 17 May, there's no better time than now to update your wardrobe.
Most Popular Fitness Brands On TikTok: Nike
Nike Air Zoom Pegasus 38, £104.95, Nike
Put a spring in your step with this stylish pair of running shoes that will up your training game. Available in six colours, or you can design your own, they promise a lightweight, springy and durable fit for added bounce and comfort.
Save when you shop with our Nike discount codes.
Most Popular Fitness Brands On TikTok: Gymshark
Adapt Ombre Seamless Shorts, £35, Gymshark
Get prepared for summer training with a new pair of shorts, whether you plan to pound the pavements or hit the gym floor. This colourful ombre pair is longer in length for extra coverage and has a seamless rib to waistband design for a smooth finish.
Most Popular Fitness Brands On TikTok: Adidas
If you're plus-size and struggle to find a sports bra that's supportive and comfortable, Adidas' ultimate bra is the best money can buy. It has adjustable straps and mesh lining for added coverage, as well as a zip front design to make changing easy. It's even made from a quick-wicking fabric to keep you feeling comfortable throughout your workout.
Save when you shop with our Adidas discount codes.
Most Popular Fitness Brands On TikTok: Puma
Puma Train Layer Vest, £25, ASOS
This layer vest is perfect for the summer months and will help keep you cool while you work up a sweat. It's slim-fit and sits close to the body too, so won't catch on any equipment or feel overly baggy.
Save when you shop with our Puma discount codes.
Most Popular Fitness Brands On TikTok: Lululemon
Wunder Train HR Tight 25", £88, Lululemon
When it comes to workout leggings, there are few as good as Lululemon. This pair is made from the brand's Everlux fabric, its fastest-drying material, which keeps you cool and dry, while the waistband pocket will keep your valuables safe.
Most Popular Fitness Brands On TikTok: Under Armour
Women's UA Meridian Crop, £45, Under Armour
If you're more comfortable with a cropped pair of leggings, look no further than Under Armour's bestselling style. Soft, stretchy and quick-wicking and a wide, flat waistband, they're ideal for running, HIIT classes and spinning.
Most Popular Fitness Brands On TikTok: Patagonia
Patagonia Better Sweater Recycled-Polyester Sweatshirt, £110, Selfridges
TikTok loves outdoor apparel brand, Patagonia, and so do we. One of our favourite pieces is this recycled polyester sweatshirt that'll keep you warm when its chilly, whether you're heading out on a Sunday morning walk or into the gym.
Most Popular Fitness Brands On TikTok: Peloton
Peloton Flow Tulip Back Tank, £50, Peloton
Perfect for throwing on and jumping on your Peloton bike for a morning spin class, it's lightweight and breathable so you can work up a sweat without feeling weighed down.
Most Popular Fitness Brands On TikTok: Reebok
If you're a fan of outdoor workouts, this oversize hoodie is perfect for keeping you warm once you're finished and on the way home. Made in cotton-blend fleece fabric, it's cosy and soft. We'll be wearing it with jeans too obvs.
Save when you shop with our Reebok discount codes.
Most Popular Fitness Brands On TikTok: Decathlon
Domyos High-Waisted Shaping Fitness Leggings, £19.99, Decathlon
If you're keen to find a new pair of leggings that won't break the bank, Decathlon has plenty of colourful, affordable styles to shop. They're high-waisted, with a discreet side-pocket for your phone and bank card, designed in a breathable, stretchy fabric that will see you through as many squats as you can manage.
