14 best buys from the London-born fashion brand adored by influencers that just launched at Selfridges

The sun has finally arrived (as if you needed reminding), and if our Bank Holiday Instagram feeds are anything to go by we've all well and truly rediscovered our love of socialising after over a year spent in varying degrees of national lockdown.

But, as many of us learned this weekend, the more plans we make the more outfits we need to consider - because, like it or not, that rotation of loungewear you've been wearing for fifteen months could do with a break.

With everyone searching for new pieces to update their wardrobe at the same time, it's proving more of a challenge than ever to find something that you can almost guarantee won't be worn by someone else attending your low-key picnic in the park. Not that we don't LOVE an accidental outfit-match moment (or are we all happy to admit that we do, actually, hate that now?) but by opting for something a little less mainstream you're not only reducing your chance of having to pose for that excruciating #twinning photo but you're also more likely to be supporting a small, independent business.

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23 of our Fashion Editor's favourite independent labels that could use your support right now

By Charlie Teather

One such brand that the influencers are championing right now, but that your friends likely won't know about yet, is Amy Lynn.

A contemporary fashion label which was launched in 2017 by two sisters, Amy Lynn is designed and created in their family-owned London-based factory which prioritises ensuring that every piece is fairly and ethically produced from start to finish.

A firm favourite amongst the likes of Maya Jama, Delilah Belle Hamlin and Olivia + Alice, Amy Lynn is a super Instagram-friendly label thanks to its punchy attitude to colour.