Ok, stop what you’re doing because REFY’s Black Friday sale has officially landed - and it’s the brand's biggest sale yet. From the iconic Brow Sculpt that broke the internet to the now-viral Glow & Sculpt Primer and Lip Sculpt (yep, the one that sold out 16 weeks’ worth of stock in 72 hours), it’s fair to say REFY has earned its it-girl status in the beauty world. And now you can get 25% off absolutely everything.
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REFY launched back in 2020 and has been living rent-free in my makeup bag ever since. I genuinely never go a day without my double-ended brush and cream bronzer. And after trying just about everything the brand has dropped since, I can honestly say I’ve yet to come across a single meh product.
So, what makes the Black Friday sale so good this year? Well for starters, there’s 25% off everything - even the brand new Lip Stick, Brown Lash Sculpt, and the Chrome Duo Collection. If that wasn’t enough, Jess has thrown in some free gifts too. For orders over £50, you’ll get a mini Brow Sculpt & mini Cream Blush in an exclusive REFY dust-bag (v chic). Orders over £75 will receive a full size Lip Gloss, mini Brow Sculpt and Cream Blush also in a cute branded dust-bag. If there was ever an excuse to stock up on your fave products, this is it.
Seeing as pretty much everything is discounted right now, choosing what to actually buy can feel a bit overwhelming – because, well, it’s all good. So, as REFY’s biggest fan, I’ve done the hard work for you and picked out the Black Friday deals well-worth stocking up on. Just thank me when you’re glowing.
PAGE LAST UPDATED: Friday 28 November at 05:00am.
Glamour's Top REFY Black Friday Buys:
- Best Brush: REFY Duo Brush, WAS £20, NOW 15.
- Best Lip Product: REFY Lip Sculpt, WAS £18, NOW 13.50.
- Best Complexion Product: REFY Concealer, WAS £22, NOW £16.50.
- Best Eyebrow Product: REFY Brow Tint, WAS £18, NOW £13.50.
- Best New Product: REFY Lip Stick, WAS £22, NOW £16.50.
What is Black Friday?
Black Friday is the biggest shopping event of the year - the day retailers across the UK (and pretty much everywhere else) roll out some of their biggest discounts on everything from beauty and fashion to tech and homeware. It officially falls today (Friday 28 November), but most brands kicked things off nice and early with pre-Black Friday deals (hence why we now call it Black Friday month).
When is Black Friday 2025?
Black Friday officially lands on Friday 28 November 2025, with Cyber Monday following on 1 December - but in true beauty-world fashion, the deals have been underway since the start of November. The REFY sale has now officially started, running from now through to Tuesday 2 December, so if there’s anything sitting on your wish list, now’s the pefect time to stock up.
Why you can trust my reviews:
Between us, the Glamour Commerce team has spent almost a decade covering Black Friday - so when it comes to spotting a genuinely good deal, we know our stuff. We spend our time testing, reviewing and shopping (for research purposes, obviously), so by the time November rolls around, we’ve already tried and compared most of what’s out there.
We know which brands are worth the hype, which ‘savings’ aren’t really savings at all, and which deals are genuinely worth adding to your basket before they sell out. From beauty and fashion to mattresses and sex toys, we’ve done the digging, testing and scrolling so you don't have to - just thank us later when your baskets full.
Ahead, everything we're shopping in REFY's Black Friday sale.
When it comes to lip products - REFY is a bit of an expert. First came the viral Lip Sculpt which sold 16 weeks worth of product within 72 hours on its launch date. Then came the full Lip Collection - we’re talking the glossiest Lip Gloss to ever exist, the Lip Blush and award-winning Blur Liner - but one thing that was missing until now? The Lip Stick.
Defined as Refy’s boldest launch to date, the Lip Stick’s innovative packaging and formula sets it apart from the rest of the competition. Enriched with nourishing ingredients, it’s not only super hydrating but gives an intense colour pay too. The innovative applicator features a soft flock tip and cooling metal rollerball that feels more like a spa treatment to apply than a chore. As for the shades, there are 6 flattering tones to choose from - each inspired by rich brown hues - in short, we’re obsessed already.
Arguably my favourite ever make-up or skincare product to apply, the REFY Glow And Sculpt Primer is a true non-negotiable in my morning make-up routine. Designed with a clever facial roller applicator, the brightening serum-like formula lifts and sculpts my face better than any other priming product I've tried.
I haven't had the chance to try the best-selling REFY Concealer yet — so it's definitely the product at the top of my personal wish list this Black Friday. Combining the benefits of an eye cream and concealer, the super buildable formula is super hydrating and brightening, and even includes a soft-focus blurring technology to ensure minimal creasing. It comes in twenty-four different shades to suit all skin tones — and 09 looks like the perfect fit for me.
As for the cheeks, the iconic REFY Cream Blush is one of my absolute favourites, as it gives my cheeks such a natural and dewy glow. It's totally fine to apply it with your fingers, but my favourite method is using the smaller and more dense end of the REFY Duo Brush. It's one of the best blusher brushes around.
In summer, I'm all about the vibrant pink and orange hues of Peach — but the rich burnt orange tone of Citrine is the shade I gravitate towards during the winter months. Both items have incredibly buildable and highly pigmented formulas that are suitable for all skin types and skin tones and help create the most natural finish.
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The first ever product that REFY released, Brow Sculpt, will always have a place in my heart. It sculpts and defines my eyebrows so well. That said, the REFY Brow Tint has arguably overtaken it in 2024 as my top eyebrow product.
The kind of product I put on whether I've gone for a full-face, or am just wearing moisturiser, this non-permanent tinted gel is probably my most used make-up product of all. It coats and defines every single individual hair, and keeps my brows looking defined — but still pretty natural.
The REFY Lash Sculpt is another one of my everyday essentials. Great for everyday wear, the dual-purpose and highly pigmented formula works to sculpt and set the lashes, while also nourishing and strengthening them in the long run.
Ideal if you're on the hunt for stocking filler gifts for her, REFY have plenty of bundles and sets to shop - and they're a great way to save and get more for your money. The Signature Sculpt Collection, priced at £90, but worth £160 is basically a full makeup routine in a box. You'll get the Glow & Sculpt Prime, Brow and Lash Sculpt, Cream Bronzer, Blush, Gloss Highlighter, the iconic Lip Gloss, and the Duo Brush to apply everything with.
For brows like Jess Hunt, the Brow Collection is the only thing you need to sculpt, fill and shape like a pro. Priced at £33, but worth £52, you'll get the Brow Pencil in a choice of 7 shades, Brow Pomade in a choice of 8 shades, and the bestselling Brow Sculpt.
Even the brand new Chrome collection is on sale which is the brand's glowiest launch yet. You can pick up this duo set, complete with the brand new Cream Shimmer - a multi-use highlighting cream, and the Chrome Lip Gloss which I haven't put down since it landed on my desk. On the topic of lips, we've also spotted this mini lip gloss trip - instant add to basket!
Does REFY get involved in Black Friday?
Luckily for REFY fans, it does. This year, the it-girl brand is treating us to 25% off everything on-site plus free gifts when you spend over a certain amount. There's nothing not featured in the sale - even brand new launches like the Chrome collection are included.
To get the free gifts:
- Spend £50 and you’ll get a mini Brow Sculpt & mini Cream Blush in an exclusive REFY dustbag
- Spend over £75 and you'll receive a full size Lip Gloss, mini Brow Sculpt and Cream Blush also in a cute branded dustbag.
What is Cyber Monday?
Black Friday is the biggest shopping event that takes place every last Friday of November, which continues to the first Monday after the weekend - aka Cyber Monday.
It's a worldwide sales event that sees many of our favourite beauty brands introduce discounts both online and in store to move their stock and help both returning and new customers get their Christmas shopping done early.
Curious to see more Black Friday content? Read up on the best Black Friday sex toy deals, best Black Friday beauty deals, best Black Friday fashion deals.
