Ah, 2024. The year of Brat summer, the Eras tour, an epic Wicked press tour, a questionable Willy Wonka immersive experience, a global obsession with Alaïa ballerinas, and Baby Reindeer. And for the GLAMOUR Shopping team? Some very extensive product testing.
Yep: the past 365 days have seen us put hundreds-upon-hundreds of beauty, wellness, fashion and homeware products to the test, in a bid to bring you buying guides to the crème de la crème of whatever it is you're looking for. Be it a new vitamin C serum, a gift for a teenage girl, a face SPF or an LED face mask for the best glow of your life.
You can trust our reviews – you know that – thanks to months' worth of testing, the scouring of customer reviews, the input of experts and our pledge to always let you know what we don't love about something (as well as what we do). And it shows! At the time of writing this, GLAMOUR readers had purchased over 76,000 products from our buying guides since January 1st 2024. That's over £6.7million (!) worth of must-haves.
If you're anything like me, you love to be a little nosey – so I thought I'd serve up your perfect chance to delve inside the virtual shopping baskets of your fellow GLAMOUR readers. The result is eye-opening: an edit of the 50 most-purchased products on glamourmagazine.co.uk since the dawn of the year, encompassing everything from shapewear to eyebrow serum and clitoral vibrators. The top-line? You love your Medik8 products, Nip + Fab's Teen Fix skincare range is your most-desired gift for the fussy teen girls in your lives, and practically every single one of you is commuting to work with an Antler rucksack on your back. So, go on, have a scroll and pick up a few of the products that you're so clearly missing out on.
Ahead, the top 50 most-purchased products by GLAMOUR readers since 1st January.
UKLash Eyelash Serum
- Key ingredients: Biotin Peptide, vitamin B5, Myristoyl Pentapeptide-17 and green tea extract.
- When to apply: For best results, apply in the evening and allow the serum to work overnight.
- Results after use: 85% of testers saw longer, fuller lashes.
Why we love it: Fortified by nutrient-rich ingredients that stimulate keratin growth such as grape seed extract, swertia japonica extract, pentapeptide-17 and vitamin B7, this viral eyelash serum is bound to deliver fuller and longer lashes quickly and effectively. It lengthens and strengthens your lashes at the same time and is even suitable for wearers of both false lashes and eyelash extensions. It's also reasonably affordable when it comes to lash serums, which is always a big plus in our book. One of the best lash conditioners around.
“The UKLash eyelash serum truly deserves all the hype it gets. It doesn't irritate my sensitive skin, and the redness is minimal. It only took me a couple of weeks of use to start noticing improvement, and by week 8, the results were undeniable,” shares Robyn Eugene, Glamour's Social Media Manager.
Save when you shop for the best eyelash growth serums with these Sephora discount codes at checkout.
- UKLash Eyelash Serum: 1.5k units sold.
- Medik8 Advanced Night Restore: 1k units sold.
The most-ordered product by GLAMOUR readers this year was an eyelash growth serum: the UK Lash eyelash serum to be exact. Loved by GLAMOUR editors for its ability to noticeably lengthen lashes within eight weeks, it contains nutrient-rich ingredients that stimulate keratin growth such as grape seed extract, swertia japonica extract, pentapeptide-17 and vitamin B7. Viral for a reason, it strengthens your lashes at the same time as helping them grow, and it doesn't cause irritation. Even on the most sensitive of eyes.
As for the second-most-purchased product? That'd be the Medik8 Advanced Night Restore night cream. “For dry skin, ceramides are your best friend and this luxurious, buttery soft night cream from Medik8 has a multi-ceramide complex that replenishes and restores the skin barrier with lipids," our reviewer said.
"This hydrating night cream provides deep, lasting moisturisation, so you wake up to softer, plumper skin. We also love that the antioxidant rich formula has been created to soothe skin after retinol application to avoid irritation.”
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3. CurrentBody LED Light Therapy Mask Series 2.0: 1k units sold.
The best LED face mask we've tested this year, CurrentBody's sparkly new LED Light Therapy Mask Series 2.0 is hugely popular. It's an improved version of the original mask that was purchased more than 700 times by GLAMOUR readers in 2023. Since the Series 1 mask was released back in 2018, CurrentBody has been busy conducting further research into new technologies – and pulling learnings from over 500,000 customers – to over 500,000 customers. The result? Something even better.
“The biggest change I changed noted during testing is the new-and-improved fit,” Sophie said. “After going through 21 different iterations, the Series 2 Mask now uses cutting-edge poured liquid silicone to offer improved coverage of the face – including the chin. When testing the old mask, I always felt my chin and upper neck had been forgotten, so this is a welcome improvement for a more holistic treatment. The multi-way straps also keep the mask in place so much more comfortably than the first mask ever did.”
4. Medik8 C-Tetra Vitamin C Serum: 878 units sold.
5. Medik8 Advanced Day Ultimate Protect: 873 units sold.
“Advanced Day Ultimate is Medik8's highest protection SPF 50+ PA++++ sunscreen, formulated with next-generation DNA repair enzymes and their most advanced 360° environmental shield to date,” Denise Primbet, GLAMOUR Commerce Writer said.
“Not only does this protection cream shield your skin from the sun to prevent sun-induced premature signs of skin ageing, it's infused with nourishing squalane and hydrating multi-weight hyaluronic acid to deliver daily moisture to the complexion. The texture is lightweight and silky, makeup applies atop it like a dream and your complexion is left glowing. Apply it in the morning, after cleansing and after application of a vitamin C serum.”
8. Medik8 Crystal Retinal Ceramide Eye: 676 units sold.
9. Medik8 Crystal Retinal 1: 522 units sold.
10. Nip + Fab Teen Skin Fix Regime Kit: 461 units sold.
11. Dusk All Seasons Feels Like Down Duvet: 435 units sold.
With purchases made through our guide to the best skincare for teens, the Nip + Fab Teen Skin Fix Regime is a collection of the brand's bestselling Teen Skin and Salicylic Fix products which are all formulated with sensitive skin in mind. They aim to prevent unwanted blemishes and breakouts on younger skin, so there's a spot stick, a sheet mask, zit stickers, a moisturiser and a nighttime face wash.
Il Makiage Woke Up Like This Flawless Base Foundation
Il Makiage Woke Up Like This Flawless Base Foundation
- Best for: Smoothing and hydrating.
- Skin type suitable for: All.
- Finish: Matte.
- Shades: 50.
- Size: 30ml.
- Tester: Shaunelle Harrydass-Clark, Glamour's Intern.
Why we love it: “After testing, I found that this was surprisingly long-lasting, hydrating and felt super lightweight throughout the day. For everyday wear, one pump gave me more than enough coverage that carried me through a full day, without sliding off or separating. Plus, the online quiz paired me with the most perfect shade match.”
12. Il Makiage Woke Up Like This Flawless Base Foundation: 435 units sold.
13. Frive Meal Delivery Subscription: 377 units sold.
14. Chefly Meal Delivery Service Subscription: 367 units sold.
15. LilySilk 19 Momme Housewife Envelope Silk Pillowcase: 360 units sold.
You've also been loving signing up to a healthy meal delivery service, with Frive, Chefly and Gousto among the most popular. If your mid-week meals have gotten boring and you're always leaving meal prep to the last minute, they're an absolute game-changer. Chefly is particularly good for stocking your fridge and freezer with ready-made meals.
16. NEXT Beauty Advent Calendar: 334 units sold.
17. Medik8 Hydr8 B5 Intense Hyaluronic Acid Serum: 327 units sold.
No surprises here: the best beauty advent calendars were sold in their hundreds this Christmas, with the NEXT Beauty Advent Calendar being the most popular. It was worth over £380 but retailed for just £90, containing products by the likes of Oskia, Elemis, This Works, Margaret Dabbs, Benefit and Cloud Nine.
18. Medik8 Press & Clear: 325 units sold.
19. Medik8 Clarity Peptide: 297 units sold.
20. Beauty Pro LED Face Mask: 288 units sold.
21. Medik8 Daily Radiance C-Tetra Vitamin C Moisturiser: 273 units sold.
22. ModiBodi Classic Bikini Overnight Briefs: 260 units sold.
“As someone who's woken up to that dreaded crimson stain on my white bed sheets more times than I care to admit, finding a solution to aunt Flo's monthly crimes was top of my shopping list. Enter Modibodi. We're three years into my switch from tampons and pads to period pants and, I can say with complete honesty that Modibodi period pants have transformed the quality of my sleep,” GLAMOUR's former Commerce Writer Lucy Smith said earlier this year.
"I no longer wake up in a panic that I've leaked at 2am, I don't need to set an alarm to change my tampon through the night and I can even wear white jeans in the day, stress free. So long my period support pal, performing an honourable "you're good" check as required. These will not let you down, even if you're a super plus extra tampon girl (or transgender man). The breathable bamboo makeup means no more sour period odour, and the extended absorbent pad up towards your tailbone provides extra security."
23. Skims Seamless Sculpt High-Waisted Above The Knee Shaping Shorts: 255 units sold.
24. SmoothSkin Bare+ Ultrafast IPL device: 234 units sold.
25. Gousto Meal Delivery Subscription: 222 units sold.
26. Sephora Advent Calendar 2024: 217 units sold.
27. M&S Body Soft Padded Strapless Bra: 211 units sold.
28. Miraclesuit Comfort Leg Waistline Briefs: 204 units sold.
The Ordinary Multi-Peptide Lash and Brow Serum
The Ordinary Multi-Peptide Lash and Brow Serum
- Key ingredients: Myristoyl Pentapeptide-17, Biotinoyl Tripeptide-1, Oligopeptide-2, Acetyl Tetrapeptide-3 and caffeine.
- When to apply: Apply a thin layer along the lash line and eyebrows in the morning and evening.
- Results after use: Thicker-looking lashes and brows.
Why we love it: When it comes to affordable yet reliable beauty products, not many do it better than The Ordinary. This water-based eyelash and eyebrow serum is suitable for all skin types and has a lightweight, non-greasy formula that nurtures both the hair and skin. It comes with 11 (yep, 11) different active ingredients, including arginine, four peptide complexes, and a whole set of natural extracts to give your lashes and brows the boost they deserve. Not only that, but it's also brimming with the brand's Sympeptide Xlash technology to nourish, and Widelash technology to promote length and volume.
As I was testing a different lash serum at the time, I didn't test this one long enough to show results on myself, however Fiona Embleton, Glamour's Associate Beauty Director did, and loved it. She said: "I've been trialling this formula for over 6 weeks now, and I'm already seeing some promising results, having noticed a sizeable improvement to the length of my lashes as well as volume.”
Save money on this eyelash serum with these LookFantastic discount codes.
29. The Ordinary Multi-Peptide Lash & Brow Serum: 202 units sold.
30. Sensse Pro LED Light Therapy Face Mask: 198 units sold.
31. Medik8 Hydr8 B5 Liquid Rehydration Serum: 194 units sold.
32. Seraphine Navy Blue Bamboo Maternity Leggings: 176 units sold.
33. UKBrow Eyebrow Serum: 174 units sold.
34. Breakfast Club Pyjama Shorts: 168 units sold.
35. Lovehoney X ROMP Switch Clitoral Suction Stimulator: 166 units sold.
36. M&S Body Define Firm Control Wear Your Own Bra Bodysuit: 165 units sold.
37. REM-Fit 400 Memory Foam Crumbed Pillow: 164 units sold.
38. CurrentBody LED Face & Neck Kit: 163 units sold.
Over Black Friday, many-a GLAMOUR reader made a beeline for CurrentBody's LED face and neck kit, worth £668 but available for £599 when you buy them together.
RapidLash Eyelash Enhancing Serum
RapidLash Eyelash Enhancing Serum
- Key ingredients: Hexatein 1 Complex, amino acids, pumpkin seed extract, biotin and panthenol.
- When to apply: Use once a day in the evening and allow to dry before going to sleep.
- Results after use: 86% of testers experienced thicker, stronger and longer-looking lashes.
Why we love it: Proven to improve the appearance of your lashes and boost their natural length as well as volume, this high-quality eyelash enhancing serum is enriched with Hexatein 1 Complex, a high-quality cocktail that combines six high-grade ingredients: peptides, biotin, amino acids, panthenol, soybean oil and pumpkin seed extract. Targeting lashes from every angle as well as helping to shield them from environmental aggressors like dust and pollution, this conditioning formula is ideal for brittle, thin or short lashes that need a little TLC. It's also said to deliver visible results in up to 8 weeks, so be patient, and wait for the compliments to start rolling in.
“I'm always on the lookout for a quality lash serum, and this iteration from RapidLash is definitely one of my favourite formulas. I was first intrigued by its affordable price, but what impressed me most was the boost of length that I noticed after five weeks of use, which worked amazingly alongside my go-to mascaras," says Fiona Ward, Glamour's Former Acting Website Director.
Save when you shop for the best eyelash growth serums with these Sephora discount codes at checkout.
39. PrettyLittleThing 2024 Advent Calendar: 158 units sold.
40. RapidLash Eyelash Enhancing Serum: 154 units sold.
41. Stubble & Co The Roll Top 20L Backpack: 152 units sold.
42. Ooh la Lash Length & Lift Tubing Mascara: 150 units sold.
- Captured by Chrissie Moncrieffe (@chrissiemilan) at Buckle Street Studios by Locke.
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43. Monaco Supreme Cotton Collection: 143 units sold.
44. Remington Shine Therapy Hair Straightener S8500: 148 units sold.
45. Wuka Ultimate High Waist Period Pants: 136 units sold.
46. Abbott Lyon Signature Name Necklace: 134 units sold.
Shark Glossi 2-in-1 Hot Tool and Air Glosser
Why we love it: The Shark Glossi is already making my life so much easier. It combines heat-controlled ceramic plates with airflow to smooth, stretch and add bounce as you style, helping hair look glossy and polished without the usual frizz or overheating. What I've really loved is how flexible it is. You can use it on both wet and dry hair thanks to its two modes: Wet Mode for adding volume and lift, and Dry Mode for smoothing and refreshing. Whether you’re going for soft, swishy ends or a sleeker finish, it gives that professional salon look without needing multiple tools. It also seems to be working well across multiple hair types. We want to test it on curly and coily hair before featuring, but we're impressed with the staying power of multiple styles across lots of editors so far.
47. BaByliss Hydro Fusion Hot Air Styler: 134 units sold.
48. LookFantastic Beauty Advent Calendar 2024 – Imperfect But Still Iconic: 134 units sold.
One of the most popular beauty advent calendars among GLAMOUR readers this year was, surprisingly, not the OG LookFantastic beauty advent calendar. Rather, the imperfect beauty advent calendar, which was a re-released and reduced-in-price version with a few minor blemishes. It became hugely popular on Black Friday thanks to its accessible price point (and brands including Medik8, ESPA, Peter Thomas Roth and Elemis).
49. Definitions Lightly Padded Multiway Strapless Bra: 134 units sold.
50. Teen Stretch Seamless Period Pants: 131 units sold.
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