We hope you're sitting down, because Kenzo's latest fragrance campaign video takes a lot of energy to watch.
The brand, which has just unveiled its latest scent entitled World, clearly wanted to make a statement with the campaign video.
Directed by Spike Jonze, the clip shows the super talented actress and dancer Margaret Qualley dancing around wildly to a specially made track called 'Mutant Brain'.
It's quirky, energetic and fun, but what does it mean? While we interpreted the campaign as wishing to encourage us to embrace our inner wildness, it could also be seen as an antidote to traditional perfume ads, which can be viewed as dull and repetitive. In short, it's the exact opposite of those ultra chic and stylish commercials we are so used to seeing.
Kenzo's take on perfume campaigns is certainly a breath of fresh air - but what do you think? Check out the full video here:
