It's hard to keep up with Mulberry's poster girls, but today it's the beautiful Georgia May Jagger.
The 24-year-old English fashion model is showing off Mulberry's Spring Summer 2015 collection, inspired by the "sheer joy of an English country garden on a summer's day".
Summer? What's that?
Photographed by Inez and Vinoodh, Georgia stars for the first time in the new Mulberry campaign, telling the story of an impromptu photo shoot set up in a country house among a collection of eccentric English and fashion shoot paraphernalia.
Georgia May Jagger's sixties bohemian chic meets rock-star cool is perfectly embodied in a short film specially created by Inez and Vinoodh to the music of Sixties rockers Shocking Blue.
Scroll down to watch the exclusive film and go behind the scenes with Georgia May Jagger and the team as they bring Spring Summer 2015's first 'Flower Story' to life.
On a side note: We're totally fawning over Mulberry's new Delphie bag (above), named after the perennial Delphinium flower. You might have heard about this new clever bag; it can be 'flipped' to reveal a new colour and leather option on the reverse for a quick and easy 'two-in-one' style.
