British model and Glamour Beauty Festival speaker Toby Huntington-Whiteley is the face of a new denim campaign by celebrity designer, Christopher Cowan.
Launching in line with London Fashion Week, Cowan's collection modelled by Rosie Huntington-Whiteley's hot younger brother, introduces new 'Really Blue' jeans and is inspired by Kate Moss and Mark Wahlberg's iconic 90s denim photo shoot for Calvin Klein.
The new jeans have only one pocket and are designed in collaboration with Google to store the limited edition Google Pixel 'Really Blue' smartphone.
Cowan, who has worked with the likes of Lady Gaga, Katy Perry, Miley Cyrus and Ariana Grande, spoke about his new design, saying:
"It’s incredibly exciting to be working with Google on this project and a challenge that I couldn’t resist! 'Really Blue is such a unique colour and the concept behind it really appealed to me."
"When developing the designs for the jeans, it was really important the final pair matched that vibrant, youthful feel that Pixel Really Blue echoes. I’m delighted with the final product and what better way to pay homage to a one of a kind phone than with a brand new, one of kind wardrobe staple.”
Toby will be joining Youtube star Jim Chapman on stage at this year's Glamour Beauty Festival to discuss all things male grooming on Sunday 12th March at 12.15pm.
Book your tickets here to secure your place at the talk.
Click below to meet the rest of the celebrity speakers at the Beauty Festival...
Make sure you sign up for more information about the Glamour Beauty Festival 2017.
