Is this the new way to wear eyeshadow in 2024?

Pops of pink and natural lashes.
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Peter White

Forget heavy kohl eyeliner and lashings of mascara. According to Peter Philips, the creative and image director of Christian Dior makeup, there’s a new way to dress your eyes for 2024 – and it involves pops of raspberry pink eyeshadow. “For the [autumn/winter’24] show, I created a surprising vibrant eye makeup,” he says.

Quite the contrast to the clothing, that was inspired by the house’s first ever ready-to-wear collection in 1967 with lots of creams and golds, Philips drew inspiration from Marc Bohan’s take on colour. As Bohan, who spent 30 years as the house’s designer, was a fan of pink, “the inner corners of the eyes were dressed with a dot of raspberry pink pigment,” says Philips.

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Victor VIRGILE

To ensure all eyes were on the eyes, Philips pairs the stains of florescent pink eyeshadow with, what he describes as, “pure and natural complexions.” The models’ skin was prepped with skincare and primer. “Then I evened out the complexion with Dior Forever Skin Glow followed by Dior Forever Skin Correct for touch-ups,” says Philips. To finish, he used Dior Forever Glow Star Filter, “to add a touch of light to cheekbones, temples, the bridge of the nose and the Cupid’s bow.”

Free from blusher, the finished skin look was real, natural and glowing – creating the perfect backdrop for those power pink eyes. In keeping with the house’s imperfect make-up application (who remembers the deconstructed eyeliner looks that ruled the Dior autumn/winter’23 runway?), Philips applied the pure and rich pigment, in a vivid raspberry colour, “intuitively” to the inner corner of the eye.

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Peter White

“This bold colour with intentional imperfections is spontaneously applied for a contrasting effect and creates a visionary and timeless beauty look," says Philips. A closer inspection of the show report and you’ll notice that the colour is brushed onto the models’ eyes in petal-like shapes, adding softness to this otherwise punchy eye look.

Mascara was also absent from the beauty look, that saw natural lashes curled and left bare. To tap into this trend for everyday wear, we recommend experimenting with a fuchsia eyeliner or cream eyeshadow stick, drawn along the lash-line and smudged out for that ‘not-so-perfect’ Dior finish. Finish with a couple of coats of mascara to add contrast (and lash length), if so desired.

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Eyebrows were tidied and structured with Diorshow Brow Styler and Diorshow On Set Brow,” continues Philips. And lips “looked natural, accentuated very slightly with a touch of Dior Addict Lip Glow Oil 000 Universal Clear, blotted to tone down shine.”

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