The Dyson hair tool hype is very much still going strong – especially with new versions of the brand’s bestselling tools launching on the reg. And with the Black Friday sales now live, serving up to £150 off hair tools and £100 off select Dyson Airwrap models, it finally feels like the right moment to talk about whether they’re actually worth it… because let’s be real, they’re not cheap.
There's nothing more annoying than spending ages styling your hair, only for it to drop flat ten minutes later. That was my reality before I invested in these Dyson tools, which have, quite frankly, changed my life . And it’s not like I hadn’t tried everything to avoid spending half my rent on a hair tool, either. As a beauty writer, I’d tested the best straighteners, curling irons, hot brushes and even gave the viral TikTok sock curl trend a go (which, BTW, kind of worked). But nothing made styling quicker or easier – and I still struggled with hold, even after copious amounts of hairspray.
The Dyson Airwrap was the first Dyson tool I bit the bullet on, and I’ve honestly never looked back. Yes, it’s an investment, but I use it pretty much daily and I’d argue it’s saved me money on salon trips alone (major girl math win). Next came the Supersonic Nural Hair Dryer, which cut my dry time in half while keeping my hair smooth and frizz-free. And the Airstraight? A tool that straightens wet hair still feels wrong to me, but it genuinely works, without the dreaded sizzle sound that unlocks far too many high school flashbacks (IYKYK).
Now, styling my hair doesn’t feel like a losing battle. It’s quicker, easier and actually lasts. I know exactly which tool to reach for depending on whether I want soft waves, pin-straight lengths or a bouncy 90s blowdry. So if you’re thinking of splurging on the Black Friday beauty sales, these Dyson hair tools are the ones that genuinely earned their place in my routine. Pinky promise.
Best Black Friday Dyson Deals:
- My All-Time Favourite Dyson Hair Product: Dyson Supersonic Nural Hair Dryer, WAS £399.99, NOW 329.99.
- The Dyson Hair Tool That Does It All: Dyson Airwrap i.d.™ multi-styler and dryer, WAS £479.99, NOW £429.99.
- A Wet-to-Dry Straightener: Dyson Airstrait Straightener, WAS £449.99, NOW £150.
My All-Time Favourite Dyson Hair Product: Dyson Supersonic Nural Hair Dryer
Why I love it: If you’re going to buy any Dyson tool, it should be the Dyson Supersonic Nural Hair Dryer. The Nural is Dyson’s latest upgrade to its original Supersonic Hair Dryer, and like all Dyson tools, it’s where technology meets beauty at its best. It’s my top pick simply because I can’t go a wash day without it anymore. The standout feature? It automatically adjusts heat settings as you move it closer to your scalp, preventing sudden heat spikes and protecting your skin.
Plus, it remembers your most-used settings, seamlessly adapting the heat and airflow, and can also sense which of the five included attachments—concentrator, diffuser, wide-tooth comb, a little hook for flyaways, or a ring for gentle airflow—you've popped on and adjusts its temperature and airflow accordingly. It dries my hair in record time, and if I need to pause to re-part or take a break, it instantly detects when I set it down, lowering airflow and noise until I’m ready to pick it up again - Siena Gagliano, former Allure writer.
What the editor says: The five editors who tested it were also unanimous fans. "It dried my thick, wavy hair in 4 minutes and 50 seconds, and my hair came out very smooth," says senior editor Jesa Marie Calaor. “It definitely felt cooler when I dried the roots near my neck.” Meanwhile, commerce editor Sarah Han's straight hair is fine but very dense. After repeatedly testing this hair dryer, she's sold, noting that it's lightweight and quieter than most she has tried. "It's pretty to look at too, not an eyesore, and more importantly, dries my hair the fastest," Han shares.
Attachments: wave and curl diffuser, gentle air attachment, styling concentrator, wide-tooth comb, and flyaway attachment
The Dyson Hair Tool That Does It All: Dyson Airwrap i.d.™ multi-styler and dryer
Why I love it: This next one needs no introduction—it’s the hair tool that took the world by storm. While there’s now an upgraded version—the Airwrap i.d., complete with Bluetooth capabilities and new attachments—I’ve been using my OG Dyson Airwrap Multi-Styler Complete Long for years, and it’s still the fastest way to pull off any look with just one tool. (No surprise, it's won six Best of Beauty and Reader's Choice Awards over the years, including a Best of Beauty Breakthrough Award.) Bonus: It’s compatible with the newer i.d. attachments, so you can buy those separately if you’re not ready to dish out the extra money (which, in my opinion, is not yet necessary).
My personal favourite attachment? The curling barrel. I won’t lie—there was a bit of a learning curve at first, but once I got the hang of it, it became my go-to for a bouncy blowout and bouncy face-framing bangs that lasts all day long. It’s all thanks to Dyson’s signature Coanda airflow technology, which, to put it simply, is essentially optimised airflow to circulate air and temperature more efficiently. The result is a quick dry and minimal frizz.
What the editor says: "I'd been lobbying blow-dryer brands for years to make a comb attachment for thick, kinky hair. Dyson finally did it — and did it so well," says Allure's editor in chief Jessica Cruel, who has 4B hair. "I used the firm brush in the Airwrap collection to stretch my hair before doing a DIY trim, and I was surprised at how easy the process was," she says. "The attachment never went flying like with previous combs I've used, and I didn't have to become a contortionist like when I use a separate brush to straighten."
Attachments: dryer and flyaway smoother, 1.2 in. long barrel, 1.6 in. long barrel, soft smoothing brush, firm smoothing brush, round volumising brush, and filter cleaning brush
A Time-Saving Wet-to-Dry Straightener: Dyson Airstrait Straightener
Why I love it: I can still hear the sizzle and smell the burnt hair from my high school days—frantically running a straightener over my damp hair before sprinting out the door. If only I had the Dyson Airstrait back then. This one skips hot plates entirely, unlike traditional straighteners that can cause damage and frizz. Instead, it uses unheated tension bars to hold hair in place while high-velocity air up to 285°F—blown at a precise angle—dries and straightens at the same time. “At heats this low, this tool is unlikely to cause damage to even wet hair,” cosmetic chemist Trefor Evans previously told Allure. And for quick touch-ups on dry hair, there’s a setting that goes up to 320°F. Every time I use it, I’m still low-key amazed—it’s like magic.
What the editor says: Commerce producer Sarah Hoffmann, who has Type 3 curls, also found it really useful and intuitive. "It's really nice not having to hold a brush in one hand and a hair dryer in the other for the 30-plus minutes it takes for my hair to dry," she says. “The wide clamp is great for covering large sections of hair all at once, but I definitely needed multiple passes to add shine and smoothness to my curly hair.”
Attachments: non-slip heat mat
Final Thoughts
Dyson’s tools didn’t just make styling easier—they completely changed the game for my hair. Instead of fighting with limp curls, frizz, or endless touch-ups, I finally have tools that guarantee a great hair day every time I use them without the damage. Each one is designed with innovative details, from heat control that actually protects your hair to airflow technology that makes styling faster and more effective. Whether I want a bouncy blowout, sleek straight hair, or something in between, I know I’ll get the look I want. Take it from me: If you’re investing in your hair, these three Dyson tools are where to start.
Methodology
Our tester tried Dyson's extensive portfolio of hair tools, testing each product repeatedly over the course of several weeks to evaluate its ease of use, performance, and effectiveness. We noted how long it took to get the desired look and the longevity of the results. We also considered the products' prices and whether they would make a worthwhile hair-care investment.
How we test and review products
We always enlist a range of testers for any review, but hair-care products and tools are another story. While some can be used across different hair textures, lengths, curl patterns, thicknesses, colours (natural and unnatural), and concerns, many are created with specific consumers and their needs in mind. When reviewing tools, we also take into account testers’ experience levels. For instance, an innovative new blow-dryer may feature industry-leading technology, but if the only people who find it intuitive to use are professional hairstylists, we have to consider this when determining whether it is worthy of a recommendation.
For our review of the best Dyson hair tools, we enlisted the help of multiple editors, writers, contributors, and experts—who all have different hair concerns and types and desired outcomes (i.e., want shinier hair), and factored in whether one product was tested across multiple hair types (i.e., straight, wavy, and curly hair). Testers considered performance across three primary categories: efficacy, safety and ease of use, value. For more on what's involved in our reporting, check out our complete reviews process and methodology page.
This story was originally published by Allure, originally written Siena Gagliano and adapted by Shani Cohen.
