Barbie blonde is set to be the hottest hair colour this summer

Barbie girl 💕

31 May 2023

Fancy a freshhhhhh hair colour that's also bang on trend? This summer Barbiemania is sweeping social media, hence Barbie blonde is tipped to be one of the hottest hair trends for the months ahead.

With Margot Robbie starring in the Barbie movie, out on the 21st of July, the doll's famous bleached-but-buttery blonde hair is already going stratospheric.

As Barbie followers will already know, Barbie's come in all shapes, sizes and hair colours, but bright “Barbie blonde” is a cute choice heading into the summer months, and after a winter where brunette trended, there's been a real move towards blondes again.

Alongside offering up a colour refresh, it can be a vibe shift, too. “Blondes can help you feel lighter and lifted – and a bright colour can have a really uplifting, mood-boosting effect,” says pro hair stylist, Luke Hersheson.

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So, what is Barbie blonde, specifically? The colour generally involves bleach (if you're a mousy blonde or brunette) to lift the colour lighter. But, unlike the icy platinums that headlined 2022 (see: milk blonde, Marilyn blonde and Targaryen blonde), it has a warm, slightly creamy, buttery undertone that's bright and beautiful.

With the sun scheduled to make an appearance to spotlight the whole thing, Barbie blonde is a fun, feel-good shade to swap in for the season. However, you should know, it's not exactly low-maintenance. Since it's an all over shade vs a fade-in colour, like balayage, the colour requires regular upkeep to blend away root regrowth and keep the colour feeling bright, fresh and toned. And, depending on your starting hair colour, it may require several hours in the salon chair. Or if you have a deep brunette base, you might need a few visits to lift it to Barbie-level blonde.