The best blonde hair colours to try in summer 2025
Blondes might be known for having more fun than brunettes or redheads, but you know what isn’t? Deciding on just one shade when there are so many blonde hair colours to choose from. From platinum blonde and champagne blonde to dark roots with Playboy-inspired gold, it can feel impossible to keep up with every different trending hair colour – especially when celebrities seem to change their look every other day.
That said, if you’re already blonde, you might be getting bored with the shade, possibly even wondering if you’re all out of blonde hair colours to try. Or maybe you’re looking for a more low-maintenance look, such as dirty blonde, lowlights, or low-key balayage. Whatever the case, you’re in luck: We asked hair experts all about their favourite blonde hairstyles, how to choose your best shade, and what it takes to maintain the look. Here’s what they had to say.
Best blonde hair colour for your skin tone
Finding the best shade of blonde for your skin tone might seem intimidating, but all you really need to do to figure it out is identify whether you have a warm or a cool undertone.
It's best to have your undertone analysed by a professional, but there are also techniques you can use on your own. “How to find the undertone is the question I receive the most,” says Nathalia Eugenio Vaz, certified image consultant and colour analyst. “You can do the lipstick test; when the undertone is incorrect, you can feel the lipstick will look off on you,” Vaz says. “Try lipsticks with more blueish shades with cool undertones, like MAC Ruby You, and lipsticks with more yellowish shades and warm undertones like MAC Chili’s Crew.”
“Generally, people with warm undertones look best with warm blonde shades like honey and golden blonde,” Abby Haliti, French balayage and colour expert and owner of NYC’s Abby Haliti Colour Studio, tells GLAMOUR. Warm undertones usually have yellow, peachy, or golden tones in their skin.
“Those with cool undertones, like pink or blue, tend to suit cooler blonde shades like platinum or ash blonde,” she says. Other things to consider, Abby adds, are your eye colour and natural hair colour. “For personalised advice, it’s best to consult a professional hairstylist who can assess your skin tone and help you choose the most flattering blonde shade,” she says.
How often to visit the salon with blonde hair
To maintain your blonde look, be sure to visit the salon every six to eight weeks for touch-ups and glosses (unless you prefer the overgrown-roots look, of course). As for preventing brassy tones at home? “Use a purple shampoo and conditioner specifically designed for blonde hair; these products help neutralise brassy tones and keep your blonde colour looking fresh,” Abby says. “Look for ones that are sulphate-free and gentle on the hair.”
How to maintain blonde hair
Nicole Lucero, a colourist at NYC’s Mahogany Grace Salon, agrees and suggests washing blonde hair in cool water to help keep the colour from fading and using a hair mask once a week. “Protect your hair from UV rays by wearing a hat or using a leave-in conditioner with SPF, and always use heat protectants when styling with hot tools, as heat damage can also cause brassiness,” she says. “Avoid chlorine and salt water, as they can also cause discolouration. Regular trims and toners can help keep your hair healthy and prevent the hair from looking dull.”
Nicole recommends Bumble and Bumble Illuminated Blonde Leave-In Spray as a blonde-preserving leave-in conditioner and heat protectant, R+Co Sunset Blvd Daily Blonde Shampoo and Conditioner for brass-preventing shampoo and conditioner, and IGK Offline Hydration Mask for at-home blonde hair care.
Now that you’re an expert in all things hair colour, keep scrolling for the 33 best blonde hair colour ideas, according to stylists.
Targaryen Blonde
Beyoncé led the pack of celebs who dyed their hair Targaryen blonde last year. The name is, of course, a reference to House Targaryen from Game of Thrones and House of the Dragon, a family known for their dragons, questionable familial relationships, and icy blonde hair.
“Targaryen blonde is winter-white blonde,” says celebrity colourist Jenna Perry, who has worked with the likes of Kendall Jenner and Bella Hadid. “It’s as virgin blonde as you can get.”
Golden Platinum
Michelle Yeoh turned heads at the Wicked premiere by debuting this golden platinum blonde Old Hollywood bob. Jennifer Korab, hairstylist and founder of Renaissance Salon & Spa, recommends leaning into your undertones to achieve the most flattering shade of blonde. “Warm undertones look best with warmer and golden platinum to prevent looking washed out,” she says.
As for the Old Hollywood bob? Helen Reavey, celebrity hairstylist, certified trichologist, and founder of Act+Acre, previously told GLAMOUR: “We’re seeing a resurgence of Old Hollywood and vintage-inspired haircuts because there’s a craving for timeless elegance and glamour."
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Chantilly Blonde
Leave it to Beyoncé to inspire yet another blonde hair trend. “Beyoncé is working this milky white blonde double process, and platinum is back,” says Lauren Mildice, a colourist at Chicago’s Maxine Salon. “This soft, sweet vanilla Chantilly (also known as Butter Blonde) is best on warmer skin tones to make the bright blonde pop.”
Beyoncé was first seen with the shade at the premiere of Taylor Swift: The Eras Tour (don’t worry, we’ll get to Taylor Swift’s blonde momentarily). Created by Beyoncé’s go-to colourist, Rita Hazan, the look stemmed from Rita’s desire to give Beyoncé’s hair more depth and contrast. “Chantilly blonde is still blonde and bright, but with contrast and warmer tones,” she previously told GLAMOUR. As for what differentiates Chantilly blonde from other variations of the shade? “It’s a creamy blonde with a little warmth to it; think buttercream-ish.”
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Glam Blonde
“This soft highlighted golden blonde will heat up your summer,” says Lauren. “With a soft root smudge cascading down to the butter blonde, your summer hair colour will not only be low-maintenance but hot!”
She especially recommends the shade for anyone with a natural dark blonde colour or light brown. “Glam blonde works best on people with fair to tan skin tones,” Lauren says. To get the look, tell your colourist you are looking for a buttery or soft golden blonde with a light root smudge. “You want it to be a soft transition from your natural colour,” she says.
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Honeysuckle Blonde
According to Reneìe Valerie, hair colourist and director of R+Colour Education, honeysuckle-toned, dimensional blondes highly sought-after choice for blonde lovers. “We can expect to see their popularity grow even further this year,” she says. As for why people love it? “This trend is favoured for its ability to infuse hair with a radiant shine, making it a timeless and glamorous option for many.”
Brushed Blonde
Taylor Swift’s soft blonde shade is also trending (no surprise there). According to Lauren, the base starts with a cool acorn-like brown. “That colour sweeps its way down into a subtle blonde,” she says. “Sometimes less is more, especially if you had blonde in the past and went brown. Combine the two! You always have to overdo it with deep browns and white blonde pieces.”
To get the look, Lauren suggests asking for a light faded sombré (or soft ombré), starting with a light brown at the roots and fading to soft blonde ends. “Tell your colourist that you would like to see a little bit of that dimension in the midshaft of your hair to make it gradually blend without being ombré,” she says. “The benefit of this colour is its less maintenance, so you can go without needing a colour refresh for at least eight weeks or more, depending on how frequently you cut your hair.”
Cream Blonde
Warm shades might be trending, but don't go sleeping on soft and creamy tones, like what Lauren calls “coconut milkshake blonde.” Featuring delicate blonde baby-lights toned with a creamy soft blonde finish, it's no wonder this look is trending. “This whipped and seamless colour creates a cosiness yet a brightness to your hair,” she says. “The graceful transition from the root smudge creates a gentle grow-out.”
Peekaboo Roots
Dua Lipa let her dark roots peek through when she debuted icy platinum hair at the 2022 Grammy Awards. As far as how long it takes for your roots to start growing in, Jennifer says: “It depends on the person, your hair colour, hair growth, and hair-care routine. For a general answer, I would say four to six weeks when your roots begin to grow in, especially if you have a darker natural hair colour – you would then need a touch-up.”
Almond Lowlights
If you’re looking for something a little more low-maintenance, consider a sultry almond blonde. As seen on Sydney Sweeney at the 2024 Vanity Fair Oscars Party, the Old Hollywood-inspired shade was created by celebrity hairstylist Jacob Schwartz and is a masterclass in how to use lowlights to your advantage.
To create the look, Schwartz strategically left out remaining highlights around her face to accentuate her new haircut and added dimension and depth with almond blonde lowlights.
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Neutral Platinum Blonde
“Some are tired of the ash; some are over the gold. How about an in-between?” asks Lauren, who says that you don’t need to sport an ashy shade to eliminate brassiness.
Many are loving this dusty, neutral blonde. Beyoncé, Cardi B, Megan Thee Stallion, and many more celebs are doing this neutral platinum blonde. This changes the game for many platinum clients, who may feel they have to choose between cool tones or warm tones for their gloss. By staying neutral with the tone, it better suits everyone’s complexion. Upkeep is every four weeks. Tell your colourist that you are looking for a neutral platinum 10N.
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Honey Highlights
We've already seen lots of honey highlights as of late, with Ciara, Selena Gomez, Keke Palmer, Kim Kardashian, and Rihanna all wearing the dye job. And considering how good it looks, it’s no wonder so many beauty lovers are following suit.
“This look is usually achieved in a combination of highlight and lowlight service,” says Madison Reed master colourist Shvonne Perkins. “In order for the shade to look multi-tonal and complex, it’s important to leave plenty of lowlight or background pigment in the hair to keep it toasty and ‘bronde’ as opposed to fully blonde. This shade can be either warm- or cool-toned. That will be up to preference.”
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Old-Money Blonde
According to Chase Kusero, cofounder of IGK Hair Care, golden and warm shades of blonde are taking over the salon. One of his favourite takes on the trend? “I love a nice buttery blonde that gives a healthy old-money look,” he says.
Icy Platinum
“Cool undertones pair well with icy platinum shades,” says Chase, pointing to Jennifer Lawrence’s blue-toned bleach job. Jennifer agrees: “Fair undertones look great with an icy blonde as it complements the coolness of the skin.”
Keep your icy blonde from turning brassy by incorporating a purple shampoo into your wash routine. Some of GLAMOUR’s favourites include L’Oréal Paris Elvive Colour Protect Purple Shampoo, Olaplex No.4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo, and Kérastase Blond Absolu Bain Ultra Violet Shampoo.
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Blurred Roots
Can’t stand redoing your roots every month? You’re in luck. “The trend that will continue to dominate highlighting in 2024 is low-contrast grow-out,” Shvonne tells GLAMOUR. “While the money piece and chunky ‘90s highlights made an appearance in 2023, the general aesthetic will remain a soft, blurred grow-out line that stays away from visible stripy grow-out.”
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Barbie Blonde
Few colourists can say they’ve created Barbie’s signature blonde shade, but Jacob Schwartz can: He’s responsible for the shade Margot Robbie wore throughout the Barbie press tour. Barbie blonde is bright but sun-kissed with high-dimension gold hues woven throughout (hence his hashtag #spunwithgold). To ensure the perfect Barbie hair colour, Schwartz used Schwarzkopf Professional BlondMe All Blondes Rich Shampoo and Conditioner.
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Honey Golden Blonde
Honey golden blonde is perfect for transitioning from summer to fall and is relatively low-maintenance for people with medium brown and blonde hair. “Honey-gold hair is a warm, golden blonde shade with hints of honey and caramel tones,” says Nicole. “It’s a perfect combination of natural and bright hues that can perfectly complement any skin tone, and it’s versatile enough to work for both summer and fall.” It's rich vibrance also brings warmth and radiance to the overall look, she says.
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Balayage Blonde
“When selecting the perfect shade of blonde, I prefer using the modern technique of balayage for highlighting the hair,” says Abby. “Balayage allows for a variety of blonde shades, creating a beautiful blend. It works particularly well on a blonde base, enhancing individual strands and adding movement.” Abby’s favourite take on balayage blonde is a light golden base and bright pieces of Balayage highlights, as seen on her client Olivia Palermo.
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Raw Blonde
“Hair lifted to the lightest shade of blonde without using a toner is very popular right now,” Alex Brownsell, celebrity hairstylist and cofounder of Bleach London, tells GLAMOUR. “The maintenance for this bleach is low, but the key is to keep the roots fresh. A colour top-up at your salon or at home every five to six weeks is a must, as waiting longer can cause banding and turn the raw colour into yellow, ruining the effect.” Alex suggests Bleach London Silver Conditioner for maintaining the look. (Also of note? This looks so cool with short hair.)
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‘90s Blonde
Nineties blonde is back, baby! “A nod to the ’90s, this bright blonde is achieved with lots of highlights and is left ‘untoned’ to give a slightly raw, bleached look,” says Tom Smith, celebrity colourist and Evo Hair creative director. “Thanks to modern hair care, this colour can be achieved while keeping the hair in tiptop condition, which is important to keep this looking like an intentional fashion choice.”
Expensive Blonde
One of the most popular takes on blonde is expensive honey blonde, which counts Jennifer Lawrence as a fan. “Expensive honey is a warm blonde hair colour trend that looks and feels expensive,” hairstylist Jennifer says. “Expensive honey has a redder and browner undertone, creating a multidimensional and rich-looking hair colour.”
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Champagne Blonde
Temperatures may be rising, but hair colour shades are cooling down, says Gregory Patterson, celebrity hairstylist and DIY expert for Sally Beauty, pointing to champagne blonde as a prime example. “We’re looking at very cool tones, but the good kind – think very cool, smoky, oaky ash blonde,” he says to achieve what we’re now calling a chardonnay-inspired cool blonde.
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Blended Contrast
Emily Boulin, hairstylist and Sally Beauty DIY colour and styling expert, points to blended contrast blonde as an up-and-coming trend. “It’s natural, softly dimensional, on the higher scale of hair levels,” she says of the shade. To get the warm blonde look, she suggests using Wella Colour Fresh Mask Golden Gloss. This look also looks good as creamy blonde balayage paired with a darker root.
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Icy Platinum Blonde
Since hair colours are cooling down, it’s no surprise we’re seeing so many more icy blonde and platinum blonde colours. “Hair colours, just like anything else in beauty and fashion, go through trends, and hair colours and styles usually ride next to fashion trends,” Patterson says of the bright blonde tone.
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Sun-Washed Blonde
Rita also created Beyoncé’s summery blonde shade, which she coined as sun-washed blonde. She says her inspo behind the look was end-of-summer hair: “When you spend all summer on the beach and the sun and salt water give you the ultimate colour,” Rita says. To get the look, she “lightened her natural colour three shades, then customised where I wanted to place the highlights.”
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Butterscotch Blonde
Prepare to see butterscotch blonde everywhere. “Deep blonde will be trending, with butterscotch blonde taking the cake,” Shvonne says of this buttery blonde. “This rich, balanced colour allows for a beautiful golden depth, instead of an icy pop.”
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Subtle Ombré Blonde
If you’re tired of high-maintenance shades or want something closer to your natural colour, you’ll love the ombré balayage aesthetic. “Less is more with a subtle ombré look,” says Shvonne. “It draws inspiration from ’70s style icons and features a solid root with grown-in, sun-kissed blonde highlights woven throughout the mid lengths and ends.”
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Honey Wheat Blonde
“There’s no doubt that brown hair has been a huge colour trend in recent years, with many celebrities opting for a natural (even if it’s not their own natural) hue,” says Alex. “We have seen many blondes becoming more beige, with many people opting to keep their blonde but tone it down to something that could pass as natural.” Examples of the phenomenon include caramel blonde and honey wheat, which can be created using part Just Like Honey, part White Heat, and part Instant Coffee.
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Playboy Blonde
Hairstylist Nicholas Taylor has noticed an uptick in Playboy-inspired “bunny golden blonde” as of late. “The ‘ash blonde’ is going to be less relevant and we are going to be seeing more gold and honey tones,” he says of the bright baby blonde look.
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Sandy Beige Blonde
If you want the perfect blend of ashy and creamy sandy blonde hair, sandy beige is calling your name. “We are seeing more beige blondes, as opposed to those bright buttery tones,” Jaclyn Curti, hair colourist and extensions specialist at Eva Scrivo Salon, tells GLAMOUR. “Think Amanda Seyfried and Jennifer Aniston, who are the epitome of that sandy, beige blonde.”
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Warm Honey Blonde
Looking for a dark blonde hair colour? Good news: Nicholas has also noticed a surge in warm blonde and honey blondes. “I predict deep honey blonde is making its comeback; Chris Appleton just did a honey blonde on Kim Kardashian and I’m obsessed,” he says.
Luminous Blonde
Lauren points to “high lumen” blonde as an ideal colour. “This luminescent blonde is created by blending multiple tones of metallic gold and platinum throughout the hair, allowing one tone to define the other by creating a backdrop for the lightest tone to shine through,” she says. “When we outline our lightest blondes with a warm topaz tone, we create a natural balance.”
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Dip-dyed Tips
“Multihued hair are taking off more than ever,” Alex says. “Acid tips on crisp blonde hair is a striking yet low-effort look. We have had many requests at our West Hollywood Bleach Salon for mixing natural shades with bright greens, blues, purples and pinks. Clients toying with the idea of a fun colour but not wanting to commit to a full head.”
The key to nailing it is to keep the overall look grounded in your natural hair base tone to make the other colours pop, Alex continues. You can easily DIY the look with Bleach London’s Total Bleach Kit and conditioning Super Cool Colours.
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Mushroom Blonde
Last but certainly not least is mushroom blonde, which is the cool and ashy version of “bronde” (assuming apricot is a bit too warm for your taste). “I love the idea of using mushrooms to describe the tone of the hair colour,” says Joel Warren, celebrity colourist and founder of the Salon Project. “They have so many different tones of beige and grey that are hard to describe. These tones evolved from the grey and silver trend to a slightly more natural look. The combinations with highlights and lowlights gives a beautiful modern look.”
This article was originally published on GLAMOUR US.
