Zoella has topped Forbes for most influential beauty influencer

Forbes has released its inaugural top influencers global List and Zoella has topped the list of the #TopInfluencers in the beauty world.

To celebrate the list, Forbes has unveiled the top 10 influencers from around the world in each of three categories: Beauty, Fitness and Home. Between the 30 social media stars, these honorees have a combined following of approximately 250 million, earning up to $300,000 per post.

The list of “Top Influencers” features the power players around the world who have turned their social media audiences – on platforms like Instagram, YouTube, Twitter, and Facebook – into fortunes and empires.

"For years, Forbes has ranked 'traditional' celebrities, like TV and film stars,” said Clare O’Connor, a staff writer for Women@Forbes who edited Forbes’ Top Influencers list. “This year, we decided it was time to take a look at folks using social media to earn both fame and, in many cases, multi-million-dollar fortunes. We'll continue to track this burgeoning economy, which will evolve as platforms like Snapchat rise in prominence and brand new competitors inevitably emerge."

“It’s time to recognise the influencer economy as a legitimate entrepreneurial pursuit,” added Christina Vuleta, Vice President of Forbes Women's Digital Network. “These social innovators are creating markets around their lives, and passions – and fulfilling a need for millions of people who want to hear from them versus a traditional brand sponsor.”

Zoe “Zoella” Sugg ranks number 1 in Beauty. At 27 years old, she has over 11.6 million YouTube subscribers and a bestselling line of candles, lotions and accessories at Superdrug.

Kayla Itsines ranks number 1 in Fitness) – Her “Sweat With Kayla” app generated $17 million in revenue in 2016 (according to App Annie), making the 25-year-old Australian the Internet’s undisputed workout queen.