Taylor Swift

Taylor Swift is the #NewVogue cover star & she looks incredible

The Reputation singer is showing off her rockier side

5 December 2017

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Taylor Swift is looking smoldering on the cover of British Vogue’s January edition.

The 27-year-old poses in a red backless YSL dress with dramatic eye make-up. Inside, the singer poses on a bed in a blue and cream dress, and you can also find a sultry back and white image as well.

Taylor, who released her sixth studio Reputation last month, has written an exclusive poem for the magazine.

Speaking about the cover star, Editor in Chief, Edward Enniful said: "For me, the chance to help transform America’s most fascinating sweetheart was a joy.

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"As we took the pop icon on an epic fashion journey with photographers Mert Alas and Marcus Piggott, what struck me most about Taylor was her brilliant sense of humour, but also how, for a woman in her twenties, she has an incredible sense of who she is.

"Obviously she is a world-class lyricist – and has written a stunning poem just for Vogue on the timely subject of reinvention and moving on – but she also takes her duties as a role model very seriously.

"Taylor is acutely aware of her following and how she communicates with young women, and will never portray a character that would send the wrong message.

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"That said, even superstars aren’t immune to the power of a great dress. Taylor says she has never seen herself transformed like this before, and I was very touched to see how emotional she was at the end of our shoot day in London."

Taylor has said previously that the video for the lead single, Look What You Made Me Do is rooted in the idea that there are so many different versions of her.

In the song, she says “The Old Taylor can’t come to the phone right now, because she is dead” and it looks like the Vogue photoshoot is keeping with her transformation into a more rockier version.

The singer made her Vogue UK cover debut in November 2014.

See the full shoot in the January issue of British Vogue on sale Friday.

Check out more Vogue.co.ukfor more details.

Scroll down to see more of Taylor's style evolution...

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Taylor Swift was the best-dressed in an eye-catching £185 purple sequin ensemble by Rosa Bloom as she arrived on the red carpet to receive a special honour at the iHeartRadio Music Awards. Festival outfit inspo, anyone?
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Taylor Swift made a surprise appearance on stage at the 2019 Golden Globes to present two awards, including Best Song to Lady Gaga and A Star Is Born for "Shallow", but it was her thigh-split Atelier Versace dress that stole the show.
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Looking like a 90's dream rocking contrast double denim, paired with her signature red lip in NYC.
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Taylor Swift performs during the 99.7 NOW! POPTOPIA at SAP Center on December 2, 2017 in San Jose, California.

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At the 2017 Super Saturday Night Concert at Club Nomadic in Houston, Taylor Swift treated fans to an epic performance and an epic Versace, fringed LBD. She wore the look with Stuart Weitzman boots. Yes, yes and yes.
Taylor Swift made an appearance at the Country Music Awards last night wearing a daring black and see through patterned dress. The appearance comes just after Taylor denied she was pregnant amid rumours.
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For a girls night out in New York, Taylor opted for a slashed Helmut Lang top with a black skirt, boots and a strappy bag.
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Taylor Swift looked sophisticated for a night on the town, wearing an LBD with a jacket and some killer boots.

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Taylor Swift was spotted supporting best friend Gigi Hadid's recent fashion design collaboration with Tommy Hilfiger by wearing a dress from her collection. We think this nautical-style maxi is perfect for Taylor.
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She kept it ladylike in an A-line mini skirt, black blouse and heels for a night out with Lily Aldridge in NY.
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Taylor's dress-down chic is strong - just check out her playsuit and trainers. We also love her 90s choker.
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Taylor Swift rocked a causal look of a vest top with a frayed dungaree skirt while out in New York. We're also digging her floral trainers.

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Taylor Swift has returned to a favourite: Louis Vuitton. She wore the brand recently to the Met Gala (remember her cut out snakeskin dress?) and now she's back out in this two-tone shimmery number. We're loving this new edgy look on her.
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Swift wears an asymmetric sequinned mini dress for her birthday night out.
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It was an edgy look for Taylor who teamed her black blouse with ripped black jeans, strappy shoes and a choker. The pop star proved all black for spring doesn't have to look morbid.
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She wore a sequinned catsuit by Saint Laurent at the iHeart Radio Awards 2016.

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Taylor kept it simple in a LBD and chunky ankle boots for a stroll around LA.
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Looking very chic in an all-black ensemble as she leaves music studios in New York.
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Taylor rocks a crisp white shirt and cute blue swing skirt while on her way to meet Jaime King and her new Godson.
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Could this girl get any cuter? Just when we thought floral head garlands were over, Tay Tay makes us rethink. The lilac lace dress is just gorgeous too.

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And from super cute to super sassy, Swift works one of her beloved skater skirts and sequinned bomber jackets while performing in New York.
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Taylor Swift performed at the British Summer Time Festival and looked stunning in her on-stage ensemble. The pop phenomenon shimmered in a sequin bomber jacket from Jaded London, and gave her strut some serious girl power in a leggy metallic skirt for the hotly-anticipated performance.
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Out and about in Hollywood, Taylor rocks her Louis V tote with a slogan tee and some khaki shorts. Voila.
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Out in New York, Taylor channeled a grown up sailor look with short shorts, a striped top, cat eye sunnies and suede platform heels. Lovely.

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The ultimate lady, Taylor looked pretty as a peach dressed in neutral co-ords outside her NYC apartment.
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Pretty hot couple, right? Taylor looked like a perfect date for her beau Calvin Harris dressed in a floral skirt and top combo, paired with a dusty pink leather tote.
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Stepping our in New York City, T-Swift every inch the Queen of Pop in cute high waisted shorts, cat eye sunnies and Pedro García’s Aneley patent leather pumps.
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Vamping things up, Taylor opted for a foxy pattern short suit, finishing the look with matching heels and tote, whilst venturing out in New York City.

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Pretty as a peach! T-Swift channels the Sixties in pointed wide-healed pumps, a blue mini complete with Peter Pan collar and a little yellow tote because, you can never have enough pastel.
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Woah, we love light-blue Reem Acra floor length number Taylor selected for the American Country Music Awards 2015. Although demure, the side cut outs save it from being dowdy.
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Taylor was snapped hanging outside BBC Radio 1 this week ahead of the Brits 2015. We love, love, love the fading sparkle detail on the bottom of her dress as well as the matching navy talons. She even got the shoes right!
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Taylor Swift is making us want to whip out our peacoat after being snapped shopping with a friend on Broadway in Soho, New York this week. Tackling the cold in style, her burgundy soft leather boots are a good look.

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Looking ready to go for a ride, Taylor's a big fan of the country look. The bright red coat promises to cheer up even the most miserable of days.
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Taylor's giving us hope it's sunny somewhere. Our favourite part of her laid-back get-up? The open-toe mules, no question.
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Another street style hit from Tay-Tay; we love Ms Swift's tan heeled boots, camel coat and cosy roll-neck-knit combination.
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This lady isn't just about her minis! For the Billboard Women In Music Luncheon Taylor opted for a ladylike look in a monochrome midi by Oscar de la Renta, finished in classic Tay-Tay style with bright red lips, soft waves and simple black courts.

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Taylor Swift lent style inspiration from Jackie O in a structured powder-blue coat bu ASOS, which she wore with a sparkly midi dress peeking out and smart accessories as she headed out in the NYC chill.
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Taylor Swift took to the stage at the Capital FM Jingle Bell Ball 2014 at The O2 Arena in trademark Taylor style, wearing metallic co-ords, sky-high heels and a stance full of attitude.
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At the Capital FM Jingle Bell Ball 2014, Taylor showed off her enviable legs in a teeny tiny dress with clashing prints and a gorgeous pair of black heels.
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At KIIS FM's Jingle Ball concert in Los Angeles, Tay kept her legs covered up in a gorgeous A-line gold skirt, showing off her collarbone and arms instead in a simple strapless top.

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Ready to hit the Late Night With David Letterman studios in New York and Taylor Swift did some power dressing in this gorgeous and chic black and green nod to Halloween.
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Rocking a blue and white knitted skirt and jumper combo alongside sky-high blue heels, Taylor's look was quite the departure for the Shake It Off hitmaker in October 2014.
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Leaving the retro fabulous looks at home for an off-duty stroll about New York, Taylor Swift's layered up look with a burgundy red knit and grey jersey mini with a cute hat, opaque tights and excellent buckled boots for a very chic street style outfit.
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Working a printed monochromatic skirt and top ensemble, Taylor put her own stamp on the look with these Barbie pink heels.

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Possibly our favourite Taylor Swift outfit to date; the singer looked picture-perfect in this Monica Rose for Lovers + Friends leatherlaser-cut skirt and crop top co-ord ensemble. Full marks for those teal silk heels, too.
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A cropped co-ords outfit from Taylor Swift and the singer put her perfect abs on display in this grey and white outfit, topped off with hot pink shoes. Did we mention this outfit was for a casual walk in Central Park, BTW?
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This red carpet ensemble is one of our favourite looks on Swifty, ever. The stunning J. Mendel monochrome two-piece with crop top proved that the trend works for formalwear, too.
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In between tearing up the streets of NY, Taylor took a turn on the red carpet in an absolutely stunning red and nude ensemble. This Monique Lhuillier gown is perfect for for the 22 hitmaker.

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Who loves Peter Pan collars? Taylor loves Peter Pan collars! Teamed with heeled brogues and a blush pink Prada bag, wherever possible.
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Umm... Wow?! Taylor Swift gave her image a bit of an overhaul in the summer of 2014 when she stepped out in New York in this gorgeous and oh-so-sexy co-ords set complete with bralet and Kate Spade bag. Go, Taylor!
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Taylor's Farrah Fawcett flicks and corduroy skirt gave this street style look a 70s feel. We like.
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Brightening up her monochrome ensemble with a cute red patent handbag and a splash of red lippie, Taylor's cutesy ensemble is all kinds of summer in the city chic.

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Another day, another killer outfit on the streets of NYC, Taylor's striped shirt and coral shorts combination is super summer styling all wrapped up.
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This striped minidress was another summer style win for the singer.
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Don't be afraid to mismatch prints à la Swift with her dress/shoes combination. This look really works.
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Cute 50s inspired dresses are Taylor's sartorial bread and butter and this pretty printed green one for summer is just excellent.

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When the sun goes in for a day Taylor had a wardrobe rehearsal for autumn in a monochrome printed shirt dress and black ankle boots.
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Pretty blue floral dress, towering nude heels and retro-glam hair; Taylor's lady-like look is spot-on - although, we'd have changed up the heels for a cute brogue.
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We want Taylor's printed playsuit - and the good news is, it's Topshop!
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Tay-Tay stopped this outfit from being a bit of a dud by adding a cute gingham bow to her hair. Well-played, Swift.

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Fresh from her out-there ensemble for the Victoria's Secret show, Taylor Swift changed up her style again for Prince William's Centrepoint Winter Whites Gala, opting for this ethereal white and silver gown with a Jenny Packham clutch.
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Way to make an entrance, Tay. Ms. Swift blew the competition out of the water at the annual Victoria's Secret show in November 2013, with this Union Jack inspired get-up.
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Since the debut of her album RED earlier in the year, Taylor was working the hue wherever she could - lips, heels and super-short shorts... But the singer turned heads on the CMAs red carpet in a sweeping Elie Saab gown and Jimmy Choos, all in red - natch.
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Over-sized is far from over - Taylor made a statement with this off-duty mannish white shirt, worn with a maroon hat and forest green Christian Louboutin bag look back in the autumn of 2013.

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Grecian-style, long gowns were once a Taylor Swift staple on the red carpet. But our favourite? This white Emilio Pucci dress, which signalled a less princess-y direction for the star.
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OK, so maybe we're a bit biased but we think this beatnik-inspired look for Taylor's GLAMOUR cover shoot in 2013 actually really suited the pretty singer. From the flat cap to the 1960s-style eyeliner, this ticks all the boxes.
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Taylor's proved that she also has impeccable taste where her swimwear is concerned too and we love the high-waisted bikinis and pretty swimsuits she favours for her holidays and a spot of paddle-boarding.
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We're so used to seeing Taylor in classic-vintage style dresses, so when she stepped out in this Herve Leger number in July 2013, we couldn't quite believe our eyes!

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And back to the retro. This halter number paired with cat-eye shades is Hollywood starlet style at its best.
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Taylor and Harry Styles may have only been a flash in the pan, but their dating period in 2012 saw Swift step out in a series of cute wintry looks - schoolgirl satchels, cords and slouchy beanies feature heavily.
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Before Harry turned up though, short and sequinned swiftly became Taylor's go-to look. This Zuhair Murad mini dress paired with Jimmy Choo heels is uber glam for the 2012 American Music Awards.
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Ahead of the release of her album, RED, Taylor was massively into the hue on the red carpet but this time opted for a more vintage-inspired shape.

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With its high neck and long length, this Zuhair Murad Couture dress at the 2012 Grammys was a show-stopper.
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Way back when in 2011, T-Swizzle's hair was still curly but a style change was on the horizon if this adorable panda print jumper was anything to go by...
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Mustard and navy blue (with a pop of cobalt) aren't the most obvious colour pairing, but Taylor showed that they're actually the perfect partners. Extra style points for teaming a heavy cable knit with a flippy mustard yellow pleated skirt - we do love a texture mash-up.
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At the 2010 American Music Awards, Tay-Tay's working poker straight locks, a blunt heavy fringe, thick kohl-lined eyes and something short, sassy and sequinned.

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In early 2010, Tay showed off her enviable pins to devastating effect in a pair of skinny blue jeans and dark tan riding boots, the singer topped off her off-duty look with a long, smock-style top. However, something tells us this is very much a look of yesteryear for Taylor now.
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After a string of high-profile and oh-so-glamorous turns on the red carpet, Taylor proved she could still casual with aplomb thanks to this very popular with the A-List Chanel-inspired oversized knit, red Ray-Bans and jeans.
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Well, hello there 20s icon. This modern-day day on the 20s look with finger curled loose-hair and headband complete with an oversized tee layered over a frilly skirt and heels proved that Taylor was more than the sum of her show-stopping red carpet numbers.
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And we're back to short, sparkly and show-stopping again.

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Owning the Grammy Awards red carpet in 2009, Taylor donned this unusual navy blue (you guessed it...) sequinned number and looked utterly fabulous in the process.
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Short, sharp and chic, Taylor pulled off winter whites beautifully on the red carpet in 2009.
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But it was back to the princess gowns for a turn on the CMAs red carpet.
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The night of that incident with Kanye West at the Video Music Awards in 2009, Taylor opted for this directional Grecian-inspired gown - not that the dress was the talk of the night, in the end. Anyway, Imma let you finish...

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A killer staple summer sundress if ever we saw one as she left a London hotel in 2008. However, the white sunglasses now feel a tad dated.
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Nodding to her country roots with those slightly Western-inspired boots, Taylor's school uniform outfit is as cute as a button.
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Aaah, a classic wardrobe manoeuvre of 2009 - put a waist belt over anything.
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Taylor's height and slender frame means she can pull off even the most diaphanous of creations on the red carpet and this dramatic asymmetric gown looks absolutely stunning on her, as a result.

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In 2009, Taylor took this cute prom dress to the next level with a pair of statement shoes.
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For the 2009 BRIT Awards in London, Taylor once again reverted to her tried and tested winning short and sequinned formula.
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Into 2008 now and this conservative workwear dress isn't our favourite look on the star.
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From workwear to school wear, Taylor channels her inner school girl and Serena Van Der Woodsen with this shirt, skirt, scarf and knee-high boots combo.

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A tartan bomber jacket and skinny jeans makes for a cute off-duty look.
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For a turn on the Met Ball red carpet in 2008, Taylor keeps it classic with this champagne hued floor-length sequin gown.
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For the 2007 Grammys, Tay-Tay was a vision in lavender.
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Another red carpet in 2007 and Tay's teaming halter neck mini dresses and knee-high boots.

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At the 2007 Country Music Awards, Taylor channels the princess vibe from her Love Story video for the red carpet.
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And again on another red carpet! Whilst the dresses are gorgeous, they do feel a tad ageing on the young popstar.
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Looking cute as a button at the tender age of 16, Taylor's red carpet look was decidedly more relaxed at the start of her career.
Abercrombie & Fitch
But before she found stardom as a country music star-turned-global popstar, Taylor Swift was an all-American model for all-American brand Abercrombie & Fitch! See her werk it for the camera, here.